Advertising to Children on TV

Advertising to Children on TV
Author: Barrie Gunter
Publisher: Routledge
Total Pages: 346
Release: 2004-09-22
Genre: Language Arts & Disciplines
ISBN: 1135626308

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

Television Advertising and Children

Television Advertising and Children
Author: Brian M. Young
Publisher: Oxford University Press, USA
Total Pages: 376
Release: 1990
Genre: Business & Economics
ISBN:

A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly published with R. Calam "Children, Television Viewing and Family Beliefs: An Empirical Study".

Children and Advertising

Children and Advertising
Author: Arzu Sener
Publisher: Nova Novinka
Total Pages: 74
Release: 2010
Genre: Business & Economics
ISBN:

In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialised as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.

Handbook of Children and the Media

Handbook of Children and the Media
Author: Dorothy G. Singer
Publisher: SAGE
Total Pages: 825
Release: 2012
Genre: Games & Activities
ISBN: 1412982421

'Handbook of Children and the Media' brings together the best-known scholars from around the world to summarize the current scope of the research in this field.

Advertising to Children

Advertising to Children
Author: M. Carole Macklin
Publisher: SAGE
Total Pages: 340
Release: 1999-07-16
Genre: Business & Economics
ISBN: 9780761912859

Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.

Handbook of Research on Children's Consumption of Digital Media

Handbook of Research on Children's Consumption of Digital Media
Author: Sar?, Gül?ah
Publisher: IGI Global
Total Pages: 449
Release: 2018-07-06
Genre: Social Science
ISBN: 1522557342

One of the consequences of the digital revolution is the availability and pervasiveness of media and technology. They became an integral part of many people’s lives, including children, who are often exposed to media and technology at an early age. Due to this early exposure, children have become targeted consumers for businesses and other organizations that seek to utilize the data they generate. The Handbook of Research on Children's Consumption of Digital Media is a scholarly research publication that examines how children have become consumers as well as how their consumption habits have changed in the age of digital and media technologies. Featuring current research on cyber bullying, social media, and digital advertising, this book is geared toward marketing and advertising professionals, consumer researchers, international business strategists, academicians, and upper-level graduate students seeking current research on the transformation of child to consumer.

A Companion to Television

A Companion to Television
Author: Janet Wasko
Publisher: John Wiley & Sons
Total Pages: 649
Release: 2009-12-21
Genre: Performing Arts
ISBN: 140519877X

A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/

Children and Television Advertising

Children and Television Advertising
Author: Erling Bjurström
Publisher:
Total Pages: 0
Release: 2000
Genre:
ISBN:

En este informe se estudia y evalúa la investigación a nivel internacional sobre la influencia y efectos de los anuncios en televisión en los niños. 02.

Out of the Garden

Out of the Garden
Author: Stephen Kline
Publisher: Verso
Total Pages: 430
Release: 1993
Genre: Business & Economics
ISBN: 9781859840597

This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.

Children as Consumers

Children as Consumers
Author: Adrian Furnham
Publisher: Routledge
Total Pages: 228
Release: 2008-01-28
Genre: Psychology
ISBN: 1134666926

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.