Chiat/Day

Chiat/Day
Author: Stephen Kessler
Publisher: Rizzoli International Publications
Total Pages: 349
Release: 1990
Genre: Advertising agencies
ISBN: 9780847811632

Looks at the triumphs and tribulations of the Chiat/Day advertising agency, and shows a wide variety of the ad campaigns they created for their clients

New York Magazine

New York Magazine
Author:
Publisher:
Total Pages: 216
Release: 1990-10-22
Genre:
ISBN:

New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.

How Disruption Brought Order

How Disruption Brought Order
Author: Jean-Marie Dru
Publisher: St. Martin's Press
Total Pages: 276
Release: 2007-09-04
Genre: Business & Economics
ISBN: 0230610838

In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.

The Advertising Age Encyclopedia of Advertising

The Advertising Age Encyclopedia of Advertising
Author: John McDonough
Publisher: Routledge
Total Pages: 1754
Release: 2015-06-18
Genre: Business & Economics
ISBN: 1135949069

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

CIO

CIO
Author:
Publisher:
Total Pages: 104
Release: 1994-08
Genre:
ISBN:

Chew with Your Mind Open

Chew with Your Mind Open
Author: Cameron Day
Publisher:
Total Pages:
Release: 2021-06-30
Genre:
ISBN: 9780578917924

Allow me to blast a ray of sunshine through the murky clouds hovering over advertising agencies and marketing departments alike. If you've got talent, I can keep you from rolling an embarrassing string of gutter balls. Chew With Your Mind Open is here to make it make sense to the degree that advertising ever will. The politics. The personalities. The nonstop problems in need of smart and effective solutions. I was lucky. I had a great thinker in my corner for over two decades. A rock-solid, real-live 24/7 mentor. My father, Guy Day, knew the advertising racket well and was no stranger to remarkable creative work. He co-founded Chiat/Day as a writer and was the agency's president, twice. My dad helped inspire some of the best advertising of the 20th century, Apple's "1984" Super Bowl spot for example. He also inspired me. What my father gave me, is what I'm now ready to give you. Just enough big-picture guidance to be dangerous. My advice can keep you from falling into unproductive time-sucks and sinking in conceptual quicksand. I'll help you avoid the chronic wallowing, unneeded politicking, and blame game that's all too common in the business. I'll help you develop good habits that will serve you well in the worst of times. Throughout my book, I'll share how I got -- and still get -- my best thinking through the gauntlet without collecting a huge assortment of knives in my back. Granted, a few of them will be unavoidable. I'll address that part, too. My knowledge comes from real-life experiences, and my book is broken down by subject and is served one easily digestible nugget at a time. Sometimes my experiences are funny, other times embarrassing, but they always reveal an underlying truth and a learning opportunity that could spare you some scar tissue. Along the way, readers will be in the room with me as I present work, defend it, debate clients, and push the best thinking forward.

Creative Company

Creative Company
Author: Andy Law
Publisher: Wiley-Interscience
Total Pages: 304
Release: 1999-07-15
Genre: Business & Economics
ISBN:

In 1995, a small band of highly creative people who loved the work but hated the workplace established a company designed not only to get the most out of them, but to give the most back - a company in which creativity, curiosity, versatility, and a sense of fun are assets to be celebrated, not encumbrances to be left outside the door. Law recounts how many St. Luke's employee/owners discovered new sources of satisfaction, hidden talents, and even entirely new careers as they encouraged each other to experiment, learn, and grow. Meanwhile, the agency's annual billings soared to more than $90 million in three memorable years. Complete with revealing tales of advertising legends such as Jay Chiat, Bill Tragos, Frank Lowe, and the Omnicom chieftains, Creative Company offers a fascinating, warts-and-all tour of the advertising industry.

Apple Confidential 2.0

Apple Confidential 2.0
Author: Owen W. Linzmayer
Publisher: No Starch Press
Total Pages: 341
Release: 2004
Genre: Computers
ISBN: 1593270100

Chronicles the best and the worst of Apple Computer's remarkable story.

New York Magazine

New York Magazine
Author:
Publisher:
Total Pages: 216
Release: 1990-10-22
Genre:
ISBN:

New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.

The Best 109 Internships

The Best 109 Internships
Author: Mark Oldman
Publisher: The Princeton Review
Total Pages: 452
Release: 2003
Genre: Business & Economics
ISBN: 9780375763199

"Includes more than 20,000 internship opportunities"--Cover.