Persuasive Advertising

Persuasive Advertising
Author: J. Armstrong
Publisher: Springer
Total Pages: 326
Release: 2010-05-26
Genre: Business & Economics
ISBN: 0230285805

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Desert Plants

Desert Plants
Author: Kishan Gopal Ramawat
Publisher: Springer Science & Business Media
Total Pages: 508
Release: 2009-12-16
Genre: Science
ISBN: 3642025501

Deserts appear very fascinating during our short visits. However, the lives of plants and animals are very dif?cult under the harsh climatic conditions of high tempe- ture and scant water supply in deserts, sometimes associated with high concent- tions of salt. The editor of this book was born and brought up in the Great Indian Desert, and has spent much of his life studying the growth and metabolism of desert plants. It is very charming on a cool summer evening to sit at the top of a sand dune listening only to blowing air and nothing else. It has been my dream to prepare a volume on desert plants encompassing various aspects of desert plant biology. In this book, I have tried to present functional and useful aspects of the vegetation resources of deserts along with scienti?c input aimed at understanding and impr- ing the utility of these plants. The scant vegetation of deserts supports animal life and provides many useful medicines, timber and fuel wood for humans. Therefore, there are chapters devoted to medicinal plants (Chap. 1), halophytes (Chaps. 13, 14), and fruit plants (Chaps. 17, 20). Desert plants have a unique reproductive biology (Chaps. 9–11), well-adapted eco-physiological and anatomical charact- istics (Chap. 7), and specialised metabolism and survival abilities. These plants are dif?cult to propagate and pose many problems to researchers developing biote- nological approaches for their amelioration (Chaps. 18–20).

Diversity in Coastal Marine Sciences

Diversity in Coastal Marine Sciences
Author: Charles W. Finkl
Publisher: Springer
Total Pages: 712
Release: 2017-09-19
Genre: Science
ISBN: 3319575775

This book integrates a wide range of subjects into a coherent purview of the status of coastal marine science. Designed for the professional or specialist in coastal science, oceanography, and related disciplines, this work will appeal to workers in multidisciplinary fields that strive for practical solutions to environmental problems in coastal marine settings around the world. Examples are drawn from many different geographic areas, including the Black Sea region. Subject areas covered include aspects of coastal marine geology, physics, chemistry, biology, and history. These subject areas were selected because they form the basis for integrative investigation of salient environmental problems or perspective solutions or interpretation of historical context.

Sexual Offender Treatment

Sexual Offender Treatment
Author: Geris Serran
Publisher: John Wiley & Sons
Total Pages: 304
Release: 2005-12-13
Genre: Psychology
ISBN: 0470867752

The knowledge base on sexual offender treatment has become so extensive that following established paths is no longer the only way to expand understanding and improve the assessment and treatment of clients. Written by established and recognised experts, Sexual Offender Treatment: Controversial Issues explores only the most current, novel and controversial issues in the field of sexual offender treatment This comprehensive text covers a wide range of issues, such as recidivism risk assessment, diagnostic problems, preparatory programs, psychopathy and online sexuality. The contributors to this book are speculative and provocative, yet base their controversial approaches on evidentiary findings. With fresh and alternative perspectives offered in each chapter, this volume aims to generate discussions and challenge the reader to reconsider their position on the issues. This innovative collection will appeal to all those working with sexual offenders in a range of capacities.

Young Killers

Young Killers
Author: Kathleen M. Heide
Publisher: SAGE
Total Pages: 324
Release: 1999
Genre: Psychology
ISBN: 9780761900634

These factors often interact with certain personality characteristics and biological influences, causing many youths to conclude that they have little or nothing to lose by engaging in reckless and destructive acts. Although this book focuses mainly on boys who kill, Dr. Heide also discusses the increasing number of girls arrested for murder and examines gender issues in juvenile homicide.

Plan of Chicago

Plan of Chicago
Author: Daniel Burnham
Publisher: Edwin Mellen Press
Total Pages: 268
Release: 1993
Genre: Architecture
ISBN: 1878271415

Plan of Chicago reproduces all 143 plates from the original, 48 in color. It also contains a plate of City Hall, rendered in color by Jules Guérin, that was omitted from the 1909 edition. Kristen Schaffer's new introductino examines Burham's handwritten draft of the book focusing on those parts that were edited out of the publication, to suggest a reinterpretation of the plan."--Book jacket.