Cheap But Good Marketing Research
Author | : Alan R. Andreasen |
Publisher | : Irwin Professional Pub |
Total Pages | : 281 |
Release | : 1991-01-01 |
Genre | : Marketing research |
ISBN | : 9781556236877 |
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Author | : Alan R. Andreasen |
Publisher | : Irwin Professional Pub |
Total Pages | : 281 |
Release | : 1991-01-01 |
Genre | : Marketing research |
ISBN | : 9781556236877 |
Author | : Alan R. Andreasen |
Publisher | : Irwin Professional Publishing |
Total Pages | : 308 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
Author | : Keith Gorton |
Publisher | : John Wiley & Sons |
Total Pages | : 136 |
Release | : 1983 |
Genre | : Business & Economics |
ISBN | : |
Practical advice on marketing research for small businesses in the UK. Second edition provides more detailed sources of information and places greater emphasis on the different types of research studies available. Annotation copyrighted by Book News, Inc., Portland, OR
Author | : Alan R. Andreasen |
Publisher | : Jossey-Bass |
Total Pages | : 0 |
Release | : 2002-10-04 |
Genre | : Business & Economics |
ISBN | : 9780787964191 |
Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.
Author | : Michael Siegel (M.D.) |
Publisher | : Jones & Bartlett Learning |
Total Pages | : 552 |
Release | : 2004 |
Genre | : Public health |
ISBN | : 9780763726515 |
Prepare your students for careers in public health, social marketing, health communication, media advocacy, and health promotion with this ideal textbook. Marketing Public Health is the ultimate one-stope guide to every stage of the marketing campaign, from planning to execution to evaluation and refinement. The text contains many case studies, anecdotes, illustrations, and examples. It is written in clear language, with simple terms, and a helpful glossary to help students navigate through unfamiliar terrain.
Author | : Scott M. Smith |
Publisher | : SAGE |
Total Pages | : 910 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 9780761988526 |
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
Author | : Nedra Kline Weinreich |
Publisher | : SAGE Publications |
Total Pages | : 329 |
Release | : 2010-10-12 |
Genre | : Business & Economics |
ISBN | : 1412953693 |
This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.
Author | : J. Gregory Dees |
Publisher | : John Wiley & Sons |
Total Pages | : 352 |
Release | : 2002-03-14 |
Genre | : Business & Economics |
ISBN | : 0471151165 |
A hands-on resource that shows nonprofits how to adopt entrepreneurial behaviors and techniques The rising spirit of social entrepreneurship has created all kinds of new opportunities for nonprofit organizations. But at the same time, many are discovering more than their share of challenges as well. This essential book will help anyone in the field gain the necessary skills to meet these challenges. Written by the leading thinkers and practitioners in the field, Enterprising Nonprofits offers concise and engaging explanations of the most successful business tools being used by nonprofits today. The authors clearly describe all the concepts so you'll be able to embrace the methods of social enterprise for your organization. With this book, you'll learn how to use practical business techniques to dramatically improve the performance of your nonprofit. Praise for Enterprising Nonprofits "I can't imagine a better team to bring powerful insights and practical guidance to social entrepreneurs. Readers will be inspired by the examples, and then they will roll up their sleeves to apply the many useful management tools in this engaging book."-Rosabeth Moss Kanter, Harvard Business School, Author of Evolve!: Succeeding in the Digital Culture of Tomorrow "In one book, Enterprising Nonprofits does for social entrepreneurs what countless volumes have done for entrepreneurs in the business sector. A wonderful mixture of analysis, practical advice, and inspiration."-Paul Brest, President, William and Flora Hewlett Foundation All of the royalties from this book will be used by the Ewing Marion Kauffman Foundation to support continuing work on social entrepreneurship.
Author | : Meir Liraz |
Publisher | : |
Total Pages | : 32 |
Release | : 2017-12-24 |
Genre | : |
ISBN | : 9781976727344 |
This guide will walk you step by step through all the essential phases of conducting a low cost market research in your business To be successful a business must know its market. Marketing research is simply an orderly, objective way of learning about people - the people who buy from you or might buy from you. This Guide provides an overview of what market research is and how it's done. It introduces inexpensive techniques that you can apply to gather facts about your customers and the people you'd like to have for customers. My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as a business coach and consultant to businesses, I've seen practically dozens of business owners fail and go under -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time.
Author | : Michael Hyman |
Publisher | : John Wiley & Sons |
Total Pages | : 588 |
Release | : 2010-03-05 |
Genre | : Business & Economics |
ISBN | : 0470632569 |
The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.