From a quantitative point of view the achievement of the Kelmscott Press may not seem impressive: between 1891 and 1898 it produced fifty-two books and a set of specimen pages for another book. Yet each was remarkably beautiful. Designed by William Morris, printed on hand-presses, ornamented with initials and borders by Morris, and illustrated often by Edward Burne-Jones, these few Kelmscott Press books are famous everywhere today. Why they have so profoundly affected twentieth-century theories of book design and what cultural significance the founding of the Kelmscott Press played are some of the questions the author considers.