Celebrity, Convergence and Transformation

Celebrity, Convergence and Transformation
Author: Douglas Brownlie
Publisher: Routledge
Total Pages: 266
Release: 2017-07-28
Genre: Business & Economics
ISBN: 1351742701

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.

Celebrity and Power

Celebrity and Power
Author: P. David Marshall
Publisher: U of Minnesota Press
Total Pages: 468
Release: 2014-08-15
Genre: Social Science
ISBN: 1452944024

Simultaneously celebrated and denigrated, celebrities represent not only the embodiment of success, but also the ultimate construction of false value. Celebrity and Power questions the impulse to become embroiled with the construction and collapse of the famous, exploring the concept of the new public intimacy: a product of social media in which celebrities from Lady Gaga to Barack Obama are expected to continuously campaign for audiences in new ways. In a new Introduction for this edition, P. David Marshall investigates the viewing public’s desire to associate with celebrity and addresses the explosion of instant access to celebrity culture, bringing famous people and their admirers closer than ever before.

Transhumanisms and Biotechnologies in Consumer Society

Transhumanisms and Biotechnologies in Consumer Society
Author: Jennifer Takhar
Publisher: Taylor & Francis
Total Pages: 223
Release: 2022-11-28
Genre: Business & Economics
ISBN: 1000789063

Transhumanisms and Biotechnologies in Consumer Society offers new, critical perspectives on the impact of 'life-enhancing' technological advancements on consumer identity positions and market evolutions. Technoprogressive innovations that include body modification technologies and reproductive technologies have enabled people to transcend bodily constraints. In parallel, they provoke necessary, critical interrogation around human capabilities, technological possibilities, gender equality, feminism, personal identity, bioethics, markets and morality. The contributions in this book re-evaluate these topics and elucidate some of the vexed relationships between consumers of biotechnologies and markets they consider restrictive or misleading. Secondly, by illustrating consumers’ questioning of and resistance to biomedical, market imperatives, they highlight how the notion of consumer sovereignty, consumer influence over markets, has now advanced into novel forms of consumer activism made manifest through contemporary health justice movements. The chapters in this book also uncover profoundly personal consumer accounts on coping with and managing bodies-in-transition, focusing on illness, self-perception, survivorship and the vicissitudes of these corporeal experiences. This book will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

Rituals and Routines

Rituals and Routines
Author: Julie Tinson
Publisher: Taylor & Francis
Total Pages: 185
Release: 2024-12-09
Genre: Business & Economics
ISBN: 1040274641

This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. Routines and rituals are part of everyday being. Routines can be useful for individuals in structuring ‘messiness’ in their lives, while rituals are often more spectacular in nature and typically involve a collective event. Routines and rituals can be traditional, established, new or reinvented, as well as personal, social, and/or emotional. Traditionally, rituals have been characterised by formality, customs, regularity and procedure; conversely, routines (public or private) have been considered less important in their significance and meaning. Employing several research methods (literature review, ethnography, netnography, autoethnography and in-depth interviews) and examining a variety of contexts (ranging from hen parties, clothing to collegiate tailgating and the Covid pandemic), this edited volume reveals typologies and tactics for strategic practitioner use and policy makers, as well as identifying avenues for further research. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

Handbook of Entrepreneurship and Marketing

Handbook of Entrepreneurship and Marketing
Author: Ian Fillis
Publisher: Edward Elgar Publishing
Total Pages: 477
Release: 2020-07-31
Genre: Business & Economics
ISBN: 178536457X

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.

Crank it up

Crank it up
Author: Steven Gerrard
Publisher: Manchester University Press
Total Pages: 389
Release: 2019-09-23
Genre: Performing Arts
ISBN: 1526142791

Jason Statham has risen from street seller through championship diving and modelling to become arguably the biggest British male film star of the twenty-first century. This is the first book to offer a critical analysis of his work across a variety of media, including film, television, video games and music videos. Each chapter focuses on a particular aspect of Statham’s career, from his distinctive screen presence to his style, branding and celebrity. Accessibly written, and featuring a contribution from Hollywood director Paul Feig, who worked with Statham on the 2015 action-comedy Spy, the collection will appeal to a wide audience of scholars, students and fans.

Sustainability in Art, Fashion and Wine

Sustainability in Art, Fashion and Wine
Author: Annamma Joy
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 262
Release: 2024-03-04
Genre: Business & Economics
ISBN: 3110783975

The art, fashion and wine industries are currently at various stages in their efforts to embrace and transition towards sustainability. While sustainability commitments are a necessary condition for progress, they are not sufficient. Instead, there is a need for sweeping transformative change that includes giving serious consideration to indigenous worldviews without recolonizing them. Sustainability in Art, Fashion and Wine includes findings from recent research and contributes to a new understanding of familiar concepts such as sustainability, (de)colonization and corporate responsibility in the art, fashion and wine industries by adopting critical lenses and incorporating them with innovative perspectives on circular business models and digitalization. It endeavors to present remedies for effectively combating climate change and promoting social good. While discussing specific issues such as sub-contracted labor, safe working conditions, living wages, environmental degradation, mismanaged waste, and more, the book argues that recognizing the significant role western colonization has played – and continues to play – in the developing world in our current conception of capitalism is itself unsustainable. To understand the true meaning of sustainability – to fully recognize the looming deadlines we face in combating the climate crisis and instituting sustainability as a new normal – the acceptance of a new conception of capitalism, one antithetical to colonization and exploitation, is required. Contributors to this book address these issues by applying a critical studies approach to their respective chapters, allowing the book to set out what real sustainability could and should look like in the art, fashion and wine industries.

Consumer Vulnerability

Consumer Vulnerability
Author: Susan Dunnett
Publisher: Routledge
Total Pages: 279
Release: 2018-10-18
Genre: Business & Economics
ISBN: 1351386514

This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer skills in order to empower themselves in such exchanges. It does so by exploring how consumer vulnerability is experienced across a range of different contexts such as poverty and disability, and the potential impact of vulnerability from childhood to old age. Other chapters extend focus from the consumer to the organisational perspective or consider more macro issues such as socio-spatial disadvantages. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. They draw on various methodological approaches that generate both marketing management and policy-focused implications. A series of commentaries are also included to stimulate critical reflection and new insights into consumer vulnerability. This book was originally published as a special issue of the Journal of Marketing Management.

Children as Change Makers

Children as Change Makers
Author: Alison Body
Publisher: Policy Press
Total Pages: 236
Release: 2024-10-18
Genre: Education
ISBN: 1447365771

How can we help children make a difference, allowing them to shape their communities, locally and globally? Drawing on a rich blend of academic research and case studies, Alison Body critically examines societal structures, including education, communities and cultural narratives, that shape children's understanding of active, philanthropic citizenship. Children as Change-Makers calls for a reimagining of philanthropy as a form of participatory citizenship, advocating for a philanthropic ecosystem framed by justice, solidarity and collective action. It serves as a roadmap for all stakeholders – from individuals to institutions – to empower children as agents of positive social change, fostering a more just world for generations to come.

Consumer Behaviour

Consumer Behaviour
Author: Michael R. Solomon
Publisher: Pearson UK
Total Pages: 986
Release: 2019
Genre: Consumer behavior
ISBN: 1292245433

La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing academics talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon"