Cavemen Can't Market

Cavemen Can't Market
Author: Jonathon Peters, Ph.D.
Publisher: AudioInk Publishing
Total Pages: 183
Release: 2013
Genre: Business & Economics
ISBN: 097892293X

Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear them down until they eventually bought. But we are no longer in charge. They are. And that is why we must change our marketing concept from the Caveman Way to the WOO Way. A few marketers understand that the game has changed. Instead of hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with prospects, in essence courting them. Cavemen Can’t Market uses the analogy of a Suitor courting, or WOOing, an Intended to not only to become a customer, but to move that customer through stages of commitments until she is not only loyal to him, but also makes him part of her identity. In the end, she will market for the Suitor, sharing with her friends what a wonderful Suitor she has. Inside this analogy there are three stages of marketing: • Attraction • Conversation • Relationship Marketers must understand these stages, as well as the pitfalls in each stage, to be successful in the new marketing era. Those who don’t...will be as obsolete as a Caveman.

Modern Caveman

Modern Caveman
Author: Brett L. Markham
Publisher: Simon and Schuster
Total Pages: 387
Release: 2014-05-06
Genre: Health & Fitness
ISBN: 1629140619

Nature spent millions of years forging genetic code so that you could be strong, fit and healthy throughout your life. Yet, when we look around, we see an epidemic of obesity, auto-immune diseases, young people with diabetes and people succumbing to heart disease in early middle age. Why? Though “nature versus nurture” has long been at the heart of debates concerning psychology and sociology, it is only in the past few years that idea of conforming our diet and exercise to our genome has gained traction. And it is precisely this idea that holds the key to unlocking your potential to be happier, healthier and more fit than most can imagine is possible. Why didn't our Paleolithic forebears suffer from tooth decay at all, yet dentists offices must now be ubiquitous in our society? Why is it that middle-aged men who are gobbling whole grains by the bushel and eating tofu to banish meat from their diets are still requiring expensive life-time statin drug prescriptions to control their cholesterol? The Modern Caveman Diet tries to answer these questions, describing an evolutionarily healthful lifestyle of diet, living patterns and exercise that are easily adopted and maintained throughout life. Are you ready to fulfill the true destiny that nature has given you? The Modern Caveman Diet holds the answer to achieving and maintaining a great body, strength, energy and active wellness right into a healthy old-age with dramatically decreased risks of “diseases of civilization.”

Memoirs of a Virtual Caveman

Memoirs of a Virtual Caveman
Author: Rob Strangman
Publisher: Lulu.com
Total Pages: 474
Release: 2014-07-06
Genre: Biography & Autobiography
ISBN: 131210483X

Join veteran gamer, video game fansite webmaster, and born storyteller, Rob Strangman as he takes you on a tour of some of the most defining moments in video game history as seen through his eyes. From the fall of Atari to the emergence of the Sony PlayStation and beyond, Rob relates tales of the adventures that were had during the golden age of gaming. Rob also discusses his experiences with importing, the ""gamer"" stereotype, and shares his opinions on the current state of gaming. While Rob may have been the original ""Virtual Caveman,"" he certainly wasn't the only one. Included here are many other stories and contributions from gamers both young and old. Also within these pages you will find interviews with many of the gaming industry's veterans: David Crane, Howard Scott Warshaw, Martin Alessi, Yuzo Koshiro, Kouichi ""Isuke"" Yotsui and more.

All Things Caveman

All Things Caveman
Author: Laurie Foxx
Publisher:
Total Pages: 150
Release: 2015-11-23
Genre:
ISBN: 9781944391003

All Things Caveman is a sayings book of funny and insightful observations of the modern male in all his caveman glory. The modern caveman is simple. Think of The F's; food, fight, fornicate and fffsleep! In other words, give a man a beer, the remote and a La-Z-Boy and he's a happy camper! This little book celebrates all things caveman and will help you understand that hairy guy beside you. Imagine people wearing a "furry jumper" like his ancestors before him and you will have a better understanding of what makes him tick! Inspired by the novel The Caveman Theory By Laurie Foxx

Caveman Logic

Caveman Logic
Author: Hank Davis
Publisher: Prometheus Books
Total Pages: 298
Release: 2009-12-30
Genre: Philosophy
ISBN: 1615928820

Davis laments a modern world in which more people believe in ESP, ghosts, and angels than in evolution. Superstition and religion get particularly critical treatment, although Davis argues that religion, itself, is not the problem.

Digital Marketing Excellence

Digital Marketing Excellence
Author: Dave Chaffey
Publisher: Taylor & Francis
Total Pages: 677
Release: 2022-07-22
Genre: Business & Economics
ISBN: 1000610918

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

The Cooking Caveman: How to Lose Weight, Eat Healthy, Create Mouthwatering Paleo Recipes, and Piss Off All Your Friends!

The Cooking Caveman: How to Lose Weight, Eat Healthy, Create Mouthwatering Paleo Recipes, and Piss Off All Your Friends!
Author: Jeff Nimoy
Publisher: Hyperink Inc
Total Pages: 253
Release: 2012-11-19
Genre: Health & Fitness
ISBN: 1614645930

Did you know that cavemen didn’t have cancer? They didn’t have heart disease either. Nor did they have diabetes. They didn’t even have tooth decay! Yeah, I didn’t know that shit either. My first question was, “How do ‘they’ know?” But they know. This isn’t a book about archeology or anthropology, so you’ll have to look up that research on your own, you lazy bastards. This is a book on how what many people perceive to be a “fad” diet transformed me into a healthy, skinny, ripped human machine, without much exercise at all. “Too good to be true,” you ask? “What’s this jerk-wad trying to sell me? What do I have to do, read his book, and then buy the diet plan (sold separately) to get his secret? What a rip-off artist!” Nope, nothing to buy (except this book, you cheap bastards) because I found the diet all by myself on the Internet, free of charge! There are several books out there on the Caveman Diet, also known as the Paleo Diet, but it’s so simple (a caveman could do it), and there’s so much info out there, I think those books are a rip-off. Now my next cookbook, that’s a different story altogether! Get those credit cards ready, you fat bastards, I’ve already started on my second book! You’re about to read how I, a lowly Emmy Award-winning writer/producer/voice actor/director, accidentally stumbled upon the Caveman Diet, and how it transformed my body, my mind, and my spirit, and in doing so alienated me from almost everyone! It limited the ingredients I could eat yet sparked my creativity and made me into a pretty amazing cook, if I do say so myself (’cause I certainly wasn’t when I started). Healthy eating and dieting does not mean deprivation. I promise you, if I can do this, anyone can do this. It just takes a commitment to change for the better. I am in the best shape of my life, rarely exercise, and I eat LIKE A KING!

Guerrilla Marketing in 30 Days

Guerrilla Marketing in 30 Days
Author: Al Lautenslager
Publisher: Entrepreneur Press
Total Pages: 354
Release: 2014-06-10
Genre: Business & Economics
ISBN: 1599185318

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

The Road to Ruin

The Road to Ruin
Author: James Rickards
Publisher: Penguin
Total Pages: 354
Release: 2016-11-15
Genre: Business & Economics
ISBN: 1591848083

The bestselling author of The Death of Money and Currency Wars reveals the global elites' dark effort to hide a coming catastrophe from investors in The Road to Ruin, now a National Bestseller. A drumbeat is sounding among the global elites. The signs of a worldwide financial meltdown are unmistakable. This time, the elites have an audacious plan to protect themselves from the fallout: hoarding cash now and locking down the global financial system when a crisis hits. Since 2014, international monetary agencies have been issuing warnings to a small group of finance ministers, banks, and private equity funds: the U.S. government’s cowardly choices not to prosecute J.P. Morgan and its ilk, and to bloat the economy with a $4 trillion injection of easy credit, are driving us headlong toward a cliff. As Rickards shows in this frightening, meticulously researched book, governments around the world have no compunction about conspiring against their citizens. They will have stockpiled hard assets when stock exchanges are closed, ATMs shut down, money market funds frozen, asset managers instructed not to sell securities, negative interest rates imposed, and cash withdrawals denied. If you want to plan for the risks ahead, you will need Rickards’s cutting-edge synthesis of behavioral economics, history, and complexity theory. It’s a guidebook to thinking smarter, acting faster, and living with the comfort­ing knowledge that your wealth is secure. The global elites don’t want this book to exist. Their plan to herd us like sheep to the slaughter when a global crisis erupts—and, of course, to maintain their wealth—works only if we remain complacent and unaware. Thanks to The Road to Ruin, we don’t need to be. "If you are curious about what the financial Götterdämmerung might look like you’ve certainly come to the right place... Rickards believes -- and provides tantalizing snippets of private conversations with those who dwell in the very eye-in-the-pyramid -- that the current world monetary and financial system is on the verge of insolvency and that the world financial elites already have a successor system for which they are laying the groundwork." --Ralph Benko, Forbes