Consumer Behaviour in Sport and Events

Consumer Behaviour in Sport and Events
Author: Daniel C. Funk
Publisher: Routledge
Total Pages: 253
Release: 2008
Genre: Business & Economics
ISBN: 0750686669
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Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.

Sport Consumer Behaviour

Sport Consumer Behaviour
Author: Kostas Alexandris
Publisher: Routledge
Total Pages: 378
Release: 2016-07-18
Genre: Business & Economics
ISBN: 1317431510
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All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.

Surfing

Surfing
Author: Linda Chase
Publisher: Gibbs Smith
Total Pages: 188
Release: 2007
Genre: Biography & Autobiography
ISBN: 9781423601791
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As the official counterculture sport of the 1960s, surfing was not just a sport but a lifestyle, one long, sun-drenched beach party with endless waves and music, as well as an unapologetically masculine culture. This notion has since been disproved by generations of amazing female surfers who have made an indelible mark on the sport. Surfing: Women of the Waves highlights some of these extraordinary women of surfing, from Linda Benson and Joyce Hoffman in the 1950s and 1960s to Layne Beachley, Sofia Mulanovich, Bethany Hamilton, and the great Lisa Andersen, four-time women's world champion. Today, women of all ages and skill levels have taken their place among the waves-longboarders, shortboarders, goofyfooters, hotdoggers, young girls, and surfer moms-these are the women of the waves!

Surf Diva

Surf Diva
Author: Izzy Tihanyi
Publisher: Houghton Mifflin Harcourt
Total Pages: 260
Release: 2005
Genre: Sports & Recreation
ISBN: 9780156029865
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The founders of a surf school for women provide both a practical how-to guide to the sport of surfing and a witty look at the surfing lifestyle, integrating advice from professional surfers and tips on how to stay safe while having fun.

LEGENDARY SURFERS Volume 3: The 1930s

LEGENDARY SURFERS Volume 3: The 1930s
Author: Malcolm Gault-Williams
Publisher: Lulu.com
Total Pages: 267
Release: 2012-12-12
Genre: History
ISBN: 1300490713
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"LEGENDARY SURFERS Volume 3: 1930s" details the surf world of the 1930s, including California, Florida, Hawaii, Australia and Britain. This is not a coffee table book. It is specifically written for surfers who want to know the details of the heritage we are blessed to share, as told by those who lived it.

Surfer

Surfer
Author:
Publisher:
Total Pages: 1120
Release: 2004
Genre: Surfing
ISBN:
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Fodor's Best Weekend Road Trips

Fodor's Best Weekend Road Trips
Author: Fodor's Travel Guides
Publisher: Fodor's Travel
Total Pages: 686
Release: 2020-10-06
Genre: Travel
ISBN: 1640974237
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Whether you want to explore a national park, visit major tourist sights, or escape to a quiet town, the local Fodor’s travel experts across the United States are here to help! Fodor’s Best Weekend Road Trips guidebook is packed with maps, carefully curated recommendations, and everything else you need to simplify your trip-planning process and make the most of your time as you plan a quick getaway. This new title has been designed with an easy-to-read layout, fresh information, and beautiful color photos. Fodor’s Best Weekend Road Trips travel guide includes: 106 THREE-DAY ITINERARIES WITHIN A SIX-HOUR DRIVE OF 20 MAJOR U.S. CITIES to effectively organize your days and maximize your time 5 DETAILED REGIONAL MAPS to help you navigate confidently COLOR PHOTOS throughout to spark your wanderlust! HONEST RECOMMENDATIONS FROM LOCALS on the best sights, restaurants, hotels, nightlife, shopping, activities, and more TRIP-PLANNING TOOLS AND PRACTICAL TIPS including when to go, driving there and back, and recommended pit stops along the way LOCAL WRITERS to help you find the under-the-radar gems TOP WEEKEND DESTINATIONS FROM: Albuquerque, Atlanta, Boston, Charlotte, Chicago, Columbus, Dallas, Denver, Houston, Los Angeles, Memphis, Minneapolis, New York City, Phoenix, Salt Lake City, San Francisco, Seattle, Tampa, and Washington, DC INCLUDES: Asheville, the Berkshires, Breckenridge, Carlsbad Caverns, Charleston, Colorado Springs, Destin, the Grand Canyon, Jackson Hole, Las Vegas, Mendocino County, Montgomery, Napa Valley, Palm Springs, Park City, Pittsburgh, Rapid City, Santa Fe, Savannah, Shenandoah National Park, South Padre Island, Stowe, Taos, Yellowstone National Park, Yosemite National Park, Zion National Park Planning on visiting other national parks? Check out Fodor’s National Parks of the West. *Important note for digital editions: The digital edition of this guide does not contain all the images or text included in the physical edition. ABOUT FODOR'S AUTHORS: Each Fodor's Travel Guide is researched and written by local experts. Fodor’s has been offering expert advice for all tastes and budgets for over 80 years. For more travel inspiration, you can sign up for our travel newsletter at fodors.com/newsletter/signup, or follow us @FodorsTravel on Facebook, Instagram, and Twitter. We invite you to join our friendly community of travel experts at fodors.com/community to ask any other questions and share your experience with us!

Coast of California

Coast of California
Author: Ray Riegert
Publisher:
Total Pages: 572
Release: 2005-01-26
Genre: Travel
ISBN: 9781569754627
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Bringing out the local character of the California coast, this ultimate beach-lover's guide covers 175 beaches including 123 with surfing, 48 with camping, and even 21 nude beaches. Includes recommendations for over 150 small hotels, guest cottages, and coastal inns. 50 maps.

Dawn Patrol

Dawn Patrol
Author: Don Winslow
Publisher: Vintage Crime/Black Lizard
Total Pages: 322
Release: 2011-05-18
Genre: Fiction
ISBN: 0307793796
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From the bestselling author of Savages (now an Oliver Stone film). As cool as its California surfer heroes, Don Winslow delivers a high velocity, darkly comic, and totally righteous crime novel. Every morning Boone Daniels catches waves with the other members of The Dawn Patrol: four men and one woman as single-minded about surfing as he is. Or nearly. They have "real j-o-b-s"; Boone, however, works as a PI just enough to keep himself afloat. But Boone's most recent gig-investigating an insurance scam—has unexpectedly led him to a ghost from his past. And while he may have to miss the biggest swell of his surfing career, this job is about to give him a wilder ride than anything he's ever encountered. Filled with killer waves and a coast line to break your heart, The Dawn Patrol will leave you gasping for air.

The Wave

The Wave
Author: Susan Casey
Publisher: Random House
Total Pages: 354
Release: 2010
Genre: Ocean waves
ISBN: 0224082809
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In recent years waves have been recorded which are dramatically larger in size. They have the power to flatten oil rigs and sink supertankers; they seem to disobey the laws of physics, swelling when logic shows they should be running out of steam. These rogue waves have attracted an obsessive following of scientists, who seek to understand them, and of extreme surfers, looking to tame them. The author talks to the climatologists trying to unlock the causes of these waves, and looks at the danger they will wreak on our planet. Guided by Laird Hamilton, big-wave-rider extraordinaire, the author exposes a world of obsession and dare-devil surfing, a world filled with eccentric wave-hunters - both scientists and surfers - who are universally convinced that bigger waves are coming. And that they can ride them.