Marketing Modernism in Fin-de-siècle Europe

Marketing Modernism in Fin-de-siècle Europe
Author: Robert Jensen
Publisher: Princeton University Press
Total Pages: 380
Release: 1994
Genre: Art
ISBN: 9780691029269

In describing the canon-building of modern dealerships, Jensen considers the new "ideological dealer" and explores the commercial construction of artistic identity through such rhetorical concepts as temperament and "independent art" and through such institutional structures as the retrospective.