Casting For Big Ideas
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Author | : Andrew Jaffe |
Publisher | : John Wiley & Sons |
Total Pages | : 258 |
Release | : 2003-09-24 |
Genre | : Business & Economics |
ISBN | : 0471480916 |
"Casting for Big Ideas" ist das einzige Buch zum Thema Werbung, das sich mit der Leitung einer Werbeagentur auseinandersetzt. Es basiert auf der langjährigen Praxiserfahrung und dem engen Netz persönlicher Kontakte des Autors. Andrew Jaffe - Altvater der Werbebranche - präsentiert hier wichtige Lektionen zu Management und Erfolg einer Werbeagentur. Er macht deutlich, dass das Geschäftsmodell von vor 40 Jahren heute ausgedient hat, in einer Zeit, in der Kürzungen des Werbebudgets an der Tagesordnung sind und immer neue Formen externer Marketing Services und Strategien gefragt sind. Anhand der Metapher des Fliegenfischens beschreibt er einen Ansatz für langfristiges und beständiges Wachstum in dieser äußerst wettbewerbsintensiven und wechselhaften Branche, die ja gerade von kurzfristigen Erfolgen profitiert. Das Buch behandelt das Thema von einer Management-orientierten Perspektive unter dem Motto 'Zurück zu den Ideen', das von führenden modernen Autoren, wie Sergio Zyman und Mark Earls bereits postuliert wird. Enthalten sind Interviews mit führenden Köpfen von Top-Werbeagenturen wie z.B. Bob Schmetterer von Euro RSCG, Lazarus von Ogilvy und Jean-Marie Dru von TWBA. "Casting for Big Ideas": Der ultimative Ratgeber für Agenturchefs, die sich im modernen Geschäftsumfeld behaupten wollen.
Author | : Davis Robinson |
Publisher | : Bloomsbury Publishing |
Total Pages | : 192 |
Release | : 2017-09-16 |
Genre | : Performing Arts |
ISBN | : 113746156X |
Ensemble devising can be a daunting prospect for many actors: it requires a level of imagination, commitment and risk-taking not always seen in conventional theatre. In this handy volume, Davis Robinson uses his wealth of knowledge and expertise, garnered over thirty years of devising, to teach you the ins and outs of ensemble theatre making. A Practical Guide to Ensemble Devising leads you through the process of collaborative theatre, from warm-ups and generating ideas to editing and polishing a performance. It features a comprehensive series of exercises throughout, which will allow you to build the foundational skills required for a range of productive ensemble work. By discussing the work of a number of internationally acclaimed practitioners, Robinson encourages you to develop your own unique style of performance. Lively and accessible, this book is invaluable for anyone interested in developing their devising skills.
Author | : Alex Hutchinson |
Publisher | : Sterling Publishing Company, Inc. |
Total Pages | : 260 |
Release | : 2009 |
Genre | : Technology & Engineering |
ISBN | : 9781588167224 |
From the polio vaccine to the Post-It, the personal computer to Prozac, these are the scientific and technological innovations that have transformed our world. Award-winning author Alex Hutchinson unveils the 100 greatest inventions of the modern era--starting with the discovery of the transistor in 1947--complete with original photographs and anecdotes about their creation. For example, a candy bar melting in a scientist’s pocket during an experiment led to the invention of the microwave oven. Hutchinson consulted 25 experts at 17 museums and universities; their collective expertise spans aeronautics, automobiles, biology, computers, medicine, physics, and a host of other fields. The result includes some well-known breakthroughs (the laser, in-vitro fertilization) as well as a host of surprises (waffle-sole running shoes, the pull-top can). This charming book will delight, fascinate, and educate.
Author | : Hester Schell |
Publisher | : Taylor & Francis |
Total Pages | : 227 |
Release | : 2016-10-04 |
Genre | : Performing Arts |
ISBN | : 1317359186 |
Casting is an essential component of any film or video project, but the core skill-set needed to cast effectively is little understood. Casting Revealed: A Guide for Film Directors is a straightforward manual on the art and craft of casting. Here, director Hester Schell offers her insider perspective on casting workflows, industry standards, finding actors, running auditions, what to look for in a performance, contracts, and making offers. This new edition has been updated with fresh interviews with casting directors, full color head shots, new information about online video submissions, and a companion website featuring forms, contracts, and sample scenes for auditions. Gain a fuller understanding of the misunderstood art and craft of casting actors for film and video production. Learn to find the right actors for any production, run auditions, interview actors, effectively judge performances and video submissions, evaluate suitability for a role, discover what it is you need from an actor, view headshots, draft contracts, make offers, and navigate current industry standards, unions, and procedures. This new edition has been updated to include full color sample head shots, new content on online video submissions, listings of casting wesbites, film resources, and film commissions and a companion website featuring interviews with celebrated casting directors from New York, Portland, Boston and Austin, necessary forms, sign-in sheets, contracts, and sample scenes for auditions.
Author | : Daryl Bob Goldberg |
Publisher | : Taylor & Francis |
Total Pages | : 214 |
Release | : 2012 |
Genre | : Art |
ISBN | : 0240819233 |
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Author | : Matthew D. Kim |
Publisher | : Baker Books |
Total Pages | : 612 |
Release | : 2021-04-20 |
Genre | : Religion |
ISBN | : 1493429221 |
Preaching 2022 Book of the Year Haddon Robinson's widely used and influential text, Biblical Preaching, has influenced generations of students and preachers. In The Big Idea Companion for Preaching and Teaching, trusted leading evangelical homileticians, teachers of preaching, and experienced pastors demonstrate that Robinson's "big idea" approach to expository preaching still works in today's diverse cultures and fast-paced world. This accessible resource offers an insider's view on figuring out the big idea of each book of the Bible, helping preachers and teachers check their interpretation of particular biblical books and passages. The contributors offer tips on how to divide each book of the Bible into preaching and teaching passages, guidance on difficult passages and verses, cultural perspectives for faithful application, and suggested resources for interpreting, preaching, and teaching. Pastors, teachers, Bible study leaders, small groups, and college and seminary students and professors will find a wealth of valuable information in this resource.
Author | : W. Hamp Watson, Jr. |
Publisher | : |
Total Pages | : 168 |
Release | : 2005-09 |
Genre | : Religion |
ISBN | : 9780974697628 |
Author | : S. G. Grant |
Publisher | : R&L Education |
Total Pages | : 231 |
Release | : 2010-07-16 |
Genre | : Education |
ISBN | : 1607097672 |
In the case studies that make up the bulk of this book, middle and high school history teachers describe the decisions and plans and the problems and possibilities they encountered as they ratcheted up their instruction through the use of big ideas. Framing a teaching unit around a question such as 'Why don't we know anything about Africa?' offers both teacher and students opportunities to explore historical actors, ideas, and events in ways both rich and engaging. Such an approach exemplifies the construct of ambitious teaching, whereby teachers demonstrate their ability to marry their deep knowledge of subject matter, students, and the school context in ways that fundamentally challenge the claim that history is 'boring.'
Author | : Sharon Bialy |
Publisher | : Rowman & Littlefield |
Total Pages | : 90 |
Release | : 2016-10-07 |
Genre | : Art |
ISBN | : 1684751438 |
In How to Audition On Camera, Casting Director Sharon Bialy answers the twenty-five questions actors ask most frequently about how to nail an audition. What is the casting director looking for? If you mess up, can you start over? What is the most common mistake experienced actors make? Should you audition off book or can you look at the page? Should you dress in character? How much can you improvise? Actors—both novice and professional—are often misled by myths and outdated prescriptions. This guide replaces such misinformation with concise and accurate advice from someone who is in the room helping to make the decision on who gets the job. Bialy gets readers started immediately on the road to screen acting success.
Author | : Hollywood OS |
Publisher | : Hollywood OS |
Total Pages | : 906 |
Release | : 2007-07 |
Genre | : Performing Arts |
ISBN | : 9781893899230 |
Readers will read about the basic tools they will need to get their kids started in the entertainment industry, a bunch of tips and tricks along the way, and find out how a so-called "talent agency" scams unsuspecting families out of thousands of dollars. Get informed so you don't get ripped off. This second edition is completely revised and loaded with useful advice to help parents and children navigate their way through the entertainment industry. Just a few of the subjects covered in this book:getting professional photos on a budget; creating a resume even if you have no credits; marketing your children effectively; audition do's and dont's; practice scenes and monologues; complete listings of casting companies and talent agencies working with kids; direct advice from agents, stage moms, and a working child actor; and a reference section of pay rates, financial advice, industry terms, studio addresses, and industry phone numbers and Internet links