Cases and Select Readings in Health Care Marketing

Cases and Select Readings in Health Care Marketing
Author: William Winston
Publisher: Routledge
Total Pages: 582
Release: 2022-01-26
Genre: Business & Economics
ISBN: 1317941632

Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of marketing, which is then evaluated, analyzed, or demonstrated in selected articles written by prestigious and successful members of the marketing profession. Finally, a variety of extensive case studies follow which have been gathered to demonstrate further the service marketing profession at work. Many of these excellent cases were prepared especially for this volume and represent path-breaking treatments of such topics as health care marketing auditing, psychographic analysis, pricing in alternative delivery systems, promoting a public health service, and marketing planning for private colleges. Special offer from the editors: Buy Cases and Select Readings in Health Care Marketing and the authors will guarantee you a free written response--up to three pages--to your first inquiry about marketing your own organization!

New Developments in Home Care Services for the Elderly

New Developments in Home Care Services for the Elderly
Author: Lenard W Kaye
Publisher: Routledge
Total Pages: 316
Release: 2013-11-19
Genre: Medical
ISBN: 1317837312

This anthology responds to the recurring call for quality in home care service provision. It presents to agency administrators, managers, supervisors, and front line service providers a set of the most up-to-date policy, program, and practice developments in the field. Each contributor to New Developments in Home Care Services for the Elderly explores issues of client/staff diversity and the challenges associated with working with clients grappling with disabling conditions.Contributors in New Developments in Home Care Services for the Elderly explore issues of client/staff diversity and the challenges associated with working with clients grappling with various disabling conditions. Topics addressed include: alternative organizational models in home care the importation of high technology services into the home legal and ethical issues in home health care counseling homebound clients and their families clinical assessment tools and packages case management and the home care client home care entitlements and benefits evaluating and monitoring the effectiveness of in-home care marketing home health care services home care service experiences in other countriesNew Developments in Home Care Services for the elderly covers a continuum of care ranging from housekeeping services to self-care education, teaching, and training services to nursing and medically related services. Consequently, the information contained within this volume is of immediate relevance to a multidisciplinary audience having both direct (field) and indirect (office) service responsibilities in the home care organization. Social workers, nurses, business administrators, and public health professionals will find this an invaluable guide for providing effective home care services.

Current Catalog

Current Catalog
Author: National Library of Medicine (U.S.)
Publisher:
Total Pages: 1024
Release:
Genre: Medicine
ISBN:

First multi-year cumulation covers six years: 1965-70.

Essentials of Health Care Marketing

Essentials of Health Care Marketing
Author: Berkowitz
Publisher: Jones & Bartlett Publishers
Total Pages: 609
Release: 2016-08-15
Genre: Business & Economics
ISBN: 1284094316

Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.

The Clinician's Guide to Managed Mental Health Care

The Clinician's Guide to Managed Mental Health Care
Author: Norman Winegar
Publisher: Routledge
Total Pages: 368
Release: 1992
Genre: Law
ISBN:

Provides an overview of how managed mental health-care systems work, how managed care is reshaping the private mental health/substance abuse treatment delivery system, its implications for clinicians everywhere, and how clinicians may work with, not against, managed care.

Modern Health Care Marketing

Modern Health Care Marketing
Author: Gamini Gunawardane
Publisher: World Scientific
Total Pages: 515
Release: 2020-06-05
Genre: Business & Economics
ISBN: 9813279532

This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.

Cumulative Book Index

Cumulative Book Index
Author:
Publisher:
Total Pages: 2280
Release: 1990
Genre: American literature
ISBN:

A world list of books in the English language.