Embedded Case Study Methods

Embedded Case Study Methods
Author: Roland W. Scholz
Publisher: SAGE
Total Pages: 412
Release: 2002
Genre: Business & Economics
ISBN: 9780761919469

In an embedded case study, the starting and end point is the comprehension of the case as a whole in its real-world context. This book bridges the gap between quantitative and qualitative approaches to complex problems when using this methodology.

Marketing Research and Modeling: Progress and Prospects

Marketing Research and Modeling: Progress and Prospects
Author: Yoram Wind
Publisher: Springer Science & Business Media
Total Pages: 343
Release: 2013-06-05
Genre: Business & Economics
ISBN: 0387286926

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Cases on Traveler Preferences, Attitudes, and Behaviors: Impact in the Hospitality Industry

Cases on Traveler Preferences, Attitudes, and Behaviors: Impact in the Hospitality Industry
Author: Catenazzo, Giuseppe
Publisher: IGI Global
Total Pages: 367
Release: 2023-08-05
Genre: Business & Economics
ISBN: 1668469219

In the modern hospitality industry, it is critical to understand travelers’ needs and wants for businesses to survive and remain competitive. Further study on understanding travelers’ motivations is essential in this field. Cases on Traveler Preferences, Attitudes, and Behaviors: Impact in the Hospitality Industry showcases several research-based case studies to understand travelers’ preferences, attitudes, and behaviors to illustrate empirical methodologies in order to guide academics and practitioners in their research endeavors. Covering key topics such as destinations, rural areas, social impacts, and tourism management, this reference work is ideal for industry professionals, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Multicriterion Decision in Management

Multicriterion Decision in Management
Author: Jean-Charles Pomerol
Publisher: Springer Science & Business Media
Total Pages: 405
Release: 2012-12-06
Genre: Business & Economics
ISBN: 1461544599

Multicriterion Decision in Management: Principles and Practice is the first multicriterion analysis book devoted exclusively to discrete multicriterion decision making. Typically, multicriterion analysis is used in two distinct frameworks: Firstly, there is multiple criteria linear programming, which is an extension of the results of linear programming and its associated algorithms. Secondly, there is discrete multicriterion decision making, which is concerned with choices among a finite number of possible alternatives such as projects, investments, decisions, etc. This is the focus of this book. The book concentrates on the basic principles in the domain of discrete multicriterion analysis, and examines each of these principles in terms of their properties and their implications. In multicriterion decision analysis, any optimum in the strict sense of the term does not exist. Rather, multicriterion decision making utilizes tools, methods, and thinking to examine several solutions, each having their advantages and disadvantages, depending on one's point of view. Actually, various methods exist for reaching a good choice in a multicriterion setting and even a complete ranking of the alternatives. The book describes and compares these methods, so-called `aggregation methods', with their advantages and their shortcomings. Clearly, organizations are becoming more complex, and it is becoming harder and harder to disregard complexity of points of view, motivations, and objectives. The day of the single objective (profit, social environment, etc. ) is over and the wishes of all those involved in all their diversity must be taken into account. To do this, a basic knowledge of multicriterion decision analysis is necessary. The objective of this book is to supply that knowledge and enable it to be applied. The book is intended for use by practitioners (managers, consultants), researchers, and students in engineering and business.

Diagrammatic Representation and Inference

Diagrammatic Representation and Inference
Author: Ahti-Veikko Pietarinen
Publisher: Springer Nature
Total Pages: 557
Release: 2020-08-17
Genre: Computers
ISBN: 3030542491

This book constitutes the refereed proceedings of the 11th International Conference on the Theory and Application of Diagrams, Diagrams 2020, held in Tallinn, Estonia, in August 2020.* The 20 full papers and 16 short papers presented together with 18 posters were carefully reviewed and selected from 82 submissions. The papers are organized in the following topical sections: diagrams in mathematics; diagram design, principles, and classification; reasoning with diagrams; Euler and Venn diagrams; empirical studies and cognition; logic and diagrams; and posters. *The conference was held virtually due to the COVID-19 pandemic. The chapters ‘Modality and Uncertainty in Data Visualization: A Corpus Approach to the Use of Connecting Lines,’ ‘On Effects of Changing Multi-Attribute Table Design on Decision Making: An Eye Tracking Study,’ ‘Truth Graph: A Novel Method for Minimizing Boolean Algebra Expressions by Using Graphs,’ ‘The DNA Framework of Visualization’ and ‘Visualizing Curricula’ are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing

Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing
Author: Kumar, Anil
Publisher: IGI Global
Total Pages: 390
Release: 2015-10-27
Genre: Business & Economics
ISBN: 1466688092

Abstract: "This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher