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| Author | : Michele M. Granger |
| Publisher | : Fairchild Books |
| Total Pages | : 322 |
| Release | : 1996 |
| Genre | : Design |
| ISBN | : |
An interdisciplinary approach which combines clothing/textiles and business administration in the apparel and soft goods industry as analyzed from a marketing perspective. The marketing model: product, people, place, promotion and price, forms the foundation for the structure of this text.
| Author | : Michele M. Granger |
| Publisher | : Fairchild Books & Visuals |
| Total Pages | : 0 |
| Release | : 1996 |
| Genre | : Clothing and dress |
| ISBN | : 9781563670961 |
This book asks readers to act business consultants in a variety of hypothetical work settings, from apparel and soft goods manufacturing to retail sales. Presenting real-life business situations, the cases encourage readers to offer original ideas for problem-solving and troubleshooting. Brief narratives introduce case studies in each chapter. An interdisciplinary approach examines the clothing, textiles, and soft goods industries.
| Author | : Mary Wolfe |
| Publisher | : Goodheart-Willcox Pub |
| Total Pages | : 586 |
| Release | : 1998-01 |
| Genre | : Education |
| ISBN | : 9781566374545 |
The World of Fashion Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This exciting new text gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of full-color photos make the world of fashion real for fashion merchandising students. -- Describes the latest concepts of manufacturing, mass customization, and niche specialization; trends in globalization, and the environment issues. -- Explains new computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing. -- Provides knowledge about the many career opportunities related to fashion that will help students enter a career in the world of fashion. -- Includes chapter learning objectives and review materials to aid learning and an extensive end-of-text glossary of fashion and apparel terms.
| Author | : Pui-Sze Chow |
| Publisher | : Springer |
| Total Pages | : 245 |
| Release | : 2017-12-04 |
| Genre | : Business & Economics |
| ISBN | : 9811070075 |
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
| Author | : Pete Canalichio |
| Publisher | : Brand Alive |
| Total Pages | : 58 |
| Release | : 2019-01-01 |
| Genre | : Business & Economics |
| ISBN | : |
With 35 case studies all in one place you’ll save hours of searching on Google. With analysis by brand licensing expert Pete Canalichio, you’ll get a better understanding of licensing strategies and the way brands in other industries have succeeded.
| Author | : Michele M. Granger |
| Publisher | : Fairchild Books |
| Total Pages | : 321 |
| Release | : 2019-02-07 |
| Genre | : Business & Economics |
| ISBN | : 1501331612 |
"This is a useful step-by-step guide for starting your own apparel boutique or online business." Marissa Zorola, University of North Texas, US Written by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker, Birchbox, and Etsy, give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with 130 images show you how to apply the process to your own ideas. STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions - Download sample forms and templates for business plan development - Practice your skills with assignments tailored for each chapter PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501334245.
| Author | : Holly M. Kent |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 313 |
| Release | : 2018-08-23 |
| Genre | : Design |
| ISBN | : 1350022896 |
Teaching Fashion Studies is the definitive resource for instructors of fashion studies at the undergraduate level and beyond. The first of its kind, it offers extensive, practical support for both seasoned instructors and those at the start of an academic career, in addition to interdisciplinary educators looking to integrate fashion into their classes. Informed by the latest research in the field and written by an international team of experts, Teaching Fashion Studies equips educators with a diverse collection of exercises, assignments, and pedagogical reflections on teaching fashion across disciplines. Each chapter offers an assignment, with guidance on how to effectively implement it in the classroom, as well as reflections on pedagogical strategies and student learning outcomes. Facilitating the integration of practice and theory in the classroom, topics include: the business of fashion; the media and popular culture; ethics and sustainability; globalization; history; identity; trend forecasting; and fashion design.
| Author | : Mary G. Wolfe |
| Publisher | : Goodheart-Wilcox Publisher |
| Total Pages | : 0 |
| Release | : 2013-05-30 |
| Genre | : Clothing trade |
| ISBN | : 9781619604926 |
Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. It gives an in-depth view of the entire textile/apparel/retail soft goods chain. It also offers a comprehensive study of retail and economic fundamentals and strategies for retail success. Fashion Marketing & Merchandising has hundreds of color photographs and other illustrations to add interest and a deeper understanding of its content. It contains an extensive glossary that defines fashion, apparel, and related business terms used by industry professionals. - Introduction.
| Author | : Michele M. Granger |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 497 |
| Release | : 2015-03-12 |
| Genre | : Business & Economics |
| ISBN | : 1628923415 |
Revised editon of: Fashion: the industry and its careers / Michele M. Granger. 2012
| Author | : Mary Wolfe |
| Publisher | : Goodheart-Wilcox Publisher |
| Total Pages | : 0 |
| Release | : 1998 |
| Genre | : |
| ISBN | : 9781566374538 |
The World of Fashion Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This exciting new text gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of full-color photos make the world of fashion real for fashion merchandising students. -- Describes the latest concepts of manufacturing, mass customization, and niche specialization; trends in globalization, and the environment issues. -- Explains new computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing. -- Provides knowledge about the many career opportunities related to fashion that will help students enter a career in the world of fashion. -- Includes chapter learning objectives and review materials to aid learning and an extensive end-of-text glossary of fashion and apparel terms.
