Case Studies In Marketing Management And Research
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| Author | : Jham, Vimi |
| Publisher | : IGI Global |
| Total Pages | : 373 |
| Release | : 2013-07-31 |
| Genre | : Business & Economics |
| ISBN | : 1466643587 |
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
| Author | : Bill Lee |
| Publisher | : SAGE |
| Total Pages | : 137 |
| Release | : 2017-10-23 |
| Genre | : Business & Economics |
| ISBN | : 1473934400 |
In Case Study Research, Bill Lee and Mark Saunders describe the properties of case study designs in organizational research, exploring the uses, advantages and limitations of case research. They also demonstrate the flexibility that case designs offer, and challenges the myths surrounding this approach. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
| Author | : Jillian Dawes Farquhar |
| Publisher | : SAGE |
| Total Pages | : 147 |
| Release | : 2012-02-21 |
| Genre | : Business & Economics |
| ISBN | : 1446281205 |
The only case study research textbook written exclusively for students of Business and related disciplines. Using a step-by-step approach, Case Study Research for Business takes you right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting your work. Key features: - Takes a multidisciplinary approach to case study research design by drawing on research philosophies to improve student understanding of these critical research traditions and hence provide firmer theoretical foundations for their research - Coverage of contemporary topics such as research ethics and access - Packed with practical examples from all areas of business - Pedagogical features include vignettes, exercises and ′cases′ which directly relate to business research Case Study Research for Business will prove a valuable resource for undergraduate, postgraduate and research students of business and related disciplines.
| Author | : M. Mercedes Galan-Ladero |
| Publisher | : Springer |
| Total Pages | : 254 |
| Release | : 2019-02-20 |
| Genre | : Business & Economics |
| ISBN | : 3030048438 |
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.
| Author | : Syed Saad Andaleeb |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 589 |
| Release | : 2016-12-22 |
| Genre | : Business & Economics |
| ISBN | : 1786357453 |
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
| Author | : S. Ramesh Kumar |
| Publisher | : Pearson Education India |
| Total Pages | : 392 |
| Release | : 2012 |
| Genre | : Marketing |
| ISBN | : 9788131761397 |
| Author | : Dominique Turpin |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 498 |
| Release | : 1999-05-28 |
| Genre | : Business & Economics |
| ISBN | : 1349275298 |
Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level. Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.
| Author | : Mark S. Glynn |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 370 |
| Release | : 2012-04-04 |
| Genre | : Business & Economics |
| ISBN | : 1780525761 |
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
| Author | : A.V. Shukla |
| Publisher | : Sarup & Sons |
| Total Pages | : 108 |
| Release | : 2004 |
| Genre | : Marketing |
| ISBN | : 9788176254755 |
| Author | : Robert Dow Buzzell |
| Publisher | : Prentice Hall |
| Total Pages | : 772 |
| Release | : 1992 |
| Genre | : Business & Economics |
| ISBN | : |
Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.
