Strategic Marketing Management in Asia

Strategic Marketing Management in Asia
Author: Syed Saad Andaleeb
Publisher: Emerald Group Publishing
Total Pages: 589
Release: 2016-12-22
Genre: Business & Economics
ISBN: 1786357453
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With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Mobile Marketing Management

Mobile Marketing Management
Author: Hongbing Hua
Publisher: Productivity Press
Total Pages: 0
Release: 2019
Genre: Internet marketing
ISBN: 9780367142469
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Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short.

Case Studies on Social Marketing

Case Studies on Social Marketing
Author: M. Mercedes Galan-Ladero
Publisher: Springer
Total Pages: 254
Release: 2019-02-20
Genre: Business & Economics
ISBN: 3030048438
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Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.

Marketing Management: An International Perspective

Marketing Management: An International Perspective
Author: Dominique Turpin
Publisher: Bloomsbury Publishing
Total Pages: 498
Release: 1999-05-28
Genre: Business & Economics
ISBN: 1349275298
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Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level. Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.

Case Studies in Marketing

Case Studies in Marketing
Author: Sidharth Balakrishna
Publisher: Pearson Education India
Total Pages: 164
Release: 2011
Genre: Marketing
ISBN: 9788131757970
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Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.

The Best Digital Marketing Campaigns in the World

The Best Digital Marketing Campaigns in the World
Author: Damian Ryan
Publisher: Kogan Page Publishers
Total Pages: 224
Release: 2011-06-03
Genre: Business & Economics
ISBN: 0749460636
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With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.