Career Warfare 10 Rules For Building A Sucessful Personal Brand On The Business Battlefield
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| Author | : David F. D'Alessandro |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 216 |
| Release | : 2005-09 |
| Genre | : Business & Economics |
| ISBN | : 9780071462143 |
From the best-selling author of Brand Warfare and outspoken former CEO of John Hancock David F. D'Alessandro, Career Warfare is a "how to succeed book" for the ambitious person interested in breaking out of the pack and climbing high up the corporate ladder. The premise is simple: It's hard to leave your peers behind and really excel. What sets the really successful players apart from those who never rise to the level of their ambitions is the character they reveal and the name they make for themselves with the people they meet in their working life.This book will offer concrete advice on building the kind of reputation that makes people want to take a chance on you. In D'Alessandro's trademark style, it will also talk frankly and humorously about the absurd nature of corporate life. And it will offer shrewd recommendations to help the sane persons survive the less-than-same aspects of any organization - and eventually, take over the asylum.In the tradition of the best-selling, What They Still Don't Teach You at Harvard Business School, D'Alessandro reveals the unwritten rules for reaching the top of any field. D'Alessandro reveals how business really works and speaks directly to any one in business - and provides savvy advice for every level."Sure you'll need accomplishments to get ahead. You'll need to work hard and be smart. But the competition is stiff. Brains, hard work, and accomplishments are just a minimum requirement. If you intend to succeed, the stuff your mother told you - work hard, be polite, dress neatly, is all helpful. But the biggest mistake you can make is to assume that the business world is rational, and success will proceed in a rational manner from your good performance reviews. Corporations are really just like vertical villages, driven by gossip, intrigue, and anecdote. More than anything else, your reputation determines whether you conquer the vertical village or are defeated by it. The name you make for yourself determines whether you become the mayor - or the village idiot."From one of America's most prominent and respected CEO's, with a best-selling track record, Career Warfare provides object lessons on success for leaders at every level.
| Author | : David D'Alessandro |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 216 |
| Release | : 2002-09-13 |
| Genre | : Business & Economics |
| ISBN | : 9780071398503 |
This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.
| Author | : David D'Alessandro |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 226 |
| Release | : 2003-11-22 |
| Genre | : Business & Economics |
| ISBN | : 0071436340 |
FROM THE NATIONAL BESTSELLING AUTHOR OF BRAND WARFARE A genuine winner shows you how to stand out from the crowd As the youngest-ever CEO of John Hancock Financial Services and the bestselling author of Brand Warfare, David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing. In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the reader's, and provides valuable lessons in the etiquette of reputation building. Through engaging, often-hilarious stories drawn from his own dramatic climb to the top, David D'Alessandro speaks to success-oriented readers at every level and explains: How to make people want to take a chance on them How to gain and keep a great reputation Why success will not proceed in a rational manner Why hard work and accomplishment aren't enough What character has to do with it
| Author | : Allen N. Weiner |
| Publisher | : John Wiley & Sons |
| Total Pages | : 230 |
| Release | : 2006-10-27 |
| Genre | : Business & Economics |
| ISBN | : 0787985740 |
This fascinating book demonstrates that to be a good communicator and therefore an effective manager, a person must have five qualities in order to be viewed as totally credible–competence, character, composure, sociability, and extroversion. While some executives seem to possess all these qualities and be born with savvy communication skills, Weiner shows how anyone can find ways to make measurable improvements in how they present themselves that will enhance their credibility.
| Author | : Scott Hoover |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 161 |
| Release | : 2011-09-09 |
| Genre | : Business & Economics |
| ISBN | : 0071778551 |
Sometimes it’s not about WHO you know but WHAT you know . . . even on Wall Street SO, YOU WANT TO WORK ON WALL STREET. You’ve come to the right place. Filled with sample questions taken from actual interviews, How to Get a Job on Wall Street is like your own personal coach helping you land the job of your dreams. This nuts-and-bolts guide has no gimmicks or tricks. Instead, it shows you how to “wow” interviewers with nothing more than old-fashioned knowledge, confidence, and professionalism. Before you start sending out your résumé, learn everything you need to know about: THE ROLE FINANCIAL INSTITUTIONS PLAY IN SOCIETY HOW TO READ BALANCE SHEETS AND INCOME STATEMENTS THE FOUR MAIN CONCEPTS OF FINANCE COMPANY VALUATION BASICS You’re about to enter a high-stakes business, and those who do the hiring take their job seriously—so you can’t just “wing it” on an interview. How to Get a Job on Wall Street provides everything you need to know, so you can deliver when it counts.
| Author | : David L. Wright |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 254 |
| Release | : 2016-12-07 |
| Genre | : Finance, Personal |
| ISBN | : 9781540589071 |
Struggling to pay off your debts? Worried you'll never save up enough money to retire? With over a decade of experience as the Chief Financial Officer for a multi-million-dollar company, David L. Wright has learned all the ins and outs of money. He's helped ordinary people amass millions, and now he's here to lead you on the path to financial success.
| Author | : Shel Leanne |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 255 |
| Release | : 2004-01-21 |
| Genre | : Business & Economics |
| ISBN | : 0071458573 |
Strategies for turning your next interview into an offer--as taught at today's leading business schools Every job interview is a one-shot opportunity to dramatically improve your career and lifestyle. World-class MBA programs recognize this fact and now provide their students with detailed courses and coaching on how to dress for an interview, what to say, what not to say, and more. How to Interview Like a Top MBA presents today's best-of-the-best strategies and skills into an all-in-one, MBA-level interviewing how-to. Featuring insights from Fortune 100 executives, headhunters, career counselors, and MBA graduates, this no-nonsense guidebook arms you with: Tips for highlighting your relevant skills and experience with concise, compelling, and well-structured answers Information you should know about an interviewing company, its industry, the position, and even the interviewers themselves Ways to directly address résumé weak spots or periods of extended unemployment--without apologizing! Techniques for identifying and highlighting transferable skills when you're looking to enter a new profession Worksheets, charts, and other hands-on tools for mapping out a powerful interview strategy and plan of action 100 sample questions you can expect to hear--with sample answers that can impress your interviewer In today's ultracompetitive and uncompromising job market, the next position you get will set the tone for the rest of your career. Let How to Interview Like a Top MBAshow you how to develop the skills and confidence you need to enter each interview as a top candidate--and turn that interview into an exciting new job.
| Author | : Jerry S. WILSON |
| Publisher | : AMACOM Div American Mgmt Assn |
| Total Pages | : 252 |
| Release | : 2008-07-16 |
| Genre | : Business & Economics |
| ISBN | : 0814410693 |
Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.
| Author | : Mark Alder |
| Publisher | : Simon and Schuster |
| Total Pages | : 623 |
| Release | : 2016-02-15 |
| Genre | : Fiction |
| ISBN | : 1681770997 |
England, 1337: Edward III is beset on all sides. He needs a victory against the French to rescue his throne, but he's outmanned. King Philip VI can put 50,000 men in the field, but he is having his own problems: he has sent his priests to summon the angels themselves to fight for France, but the angels refuse to fight, and Philip won't engage the battle without the backing of the angels.As England and France head toward certain war, Edward yearns for God's favor but as a usurper, can't help but worry—what if God truly is on the side of the French? Edward could call on Lucifer and open the gates of Hell and take an unholy war to France...for a price. Mark Adler breathes fresh and imaginative life into the Hundred Years War in this sweeping historical epic.
| Author | : Steven Pressfield |
| Publisher | : Black Irish Entertainment LLC |
| Total Pages | : 112 |
| Release | : 2011-03-02 |
| Genre | : Philosophy |
| ISBN | : 1936891018 |
WARS CHANGE, WARRIORS DON'T We are all warriors. Each of us struggles every day to define and defend our sense of purpose and integrity, to justify our existence on the planet and to understand, if only within our own hearts, who we are and what we believe in. Do we fight by a code? If so, what is it? What is the Warrior Ethos? Where did it come from? What form does it take today? How do we (and how can we) use it and be true to it in our internal and external lives? The Warrior Ethos is intended not only for men and women in uniform, but artists, entrepreneurs and other warriors in other walks of life. The book examines the evolution of the warrior code of honor and "mental toughness." It goes back to the ancient Spartans and Athenians, to Caesar's Romans, Alexander's Macedonians and the Persians of Cyrus the Great (not excluding the Garden of Eden and the primitive hunting band). Sources include Herodotus, Thucydides, Plutarch, Xenophon, Vegetius, Arrian and Curtius--and on down to Gen. George Patton, Field Marshal Erwin Rommel, and Israeli Minister of Defense, Moshe Dayan.
