Car Market And Consumer Behaviour A Study Of Consumer Perception
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Author | : Dr. G. Yoganandan |
Publisher | : EduPedia Publications Pvt. Ltd |
Total Pages | : 87 |
Release | : 2015-03-03 |
Genre | : Reference |
ISBN | : 1508792305 |
About the book Indian passenger car industry is considered as the mother industry for many other industries. Industries like rubber, pain, glass, electrical and electronics industries get lot of demand from the passenger car industry and thereby they prosper or suffer along with car industry. The growth of Indian car industry can be associated with the fact that the India's strong engineering base and expertise in the manufacturing of low-cost, fuel-efficient cars has resulted in the expansion of manufacturing facilities of several multinational automobile giants like BMW, Mercedes Benz, Hyundai, Nissan, Toyota, Volkswagen and Maruti Suzuki. Also, it should be noted that the new generation of employees who constituted the major chunk of the Indian middleclass exhibited more sending orientation rather than saving orientation. The car was once considered as a luxury item but slowly people started treating it as a facility. The Indian car buyers are price conscious and also expect less maintenance expense and low running cost. Therefore, the people, always has to think whether to go for petrol or diesel car since, the petrol car is cheaper in terms of initial purchase price and low maintenance cost but on the other hand, a diesel car is cheaper in terms of higher mileage and also cheaper fuel price (until now). The book focuses on the study that aimed at finding out the change in buying behavior of customers towards purchase of cars and their perception towards petrol and diesel cars. This book would be handy to researchers, undergraduate and postgraduate students belonging to management studies, commerce, economics and, sociology disciplines to understand the buying behavior through a real world case study.
Author | : Markus Maurer |
Publisher | : Springer |
Total Pages | : 698 |
Release | : 2016-05-21 |
Genre | : Technology & Engineering |
ISBN | : 3662488477 |
This book takes a look at fully automated, autonomous vehicles and discusses many open questions: How can autonomous vehicles be integrated into the current transportation system with diverse users and human drivers? Where do automated vehicles fall under current legal frameworks? What risks are associated with automation and how will society respond to these risks? How will the marketplace react to automated vehicles and what changes may be necessary for companies? Experts from Germany and the United States define key societal, engineering, and mobility issues related to the automation of vehicles. They discuss the decisions programmers of automated vehicles must make to enable vehicles to perceive their environment, interact with other road users, and choose actions that may have ethical consequences. The authors further identify expectations and concerns that will form the basis for individual and societal acceptance of autonomous driving. While the safety benefits of such vehicles are tremendous, the authors demonstrate that these benefits will only be achieved if vehicles have an appropriate safety concept at the heart of their design. Realizing the potential of automated vehicles to reorganize traffic and transform mobility of people and goods requires similar care in the design of vehicles and networks. By covering all of these topics, the book aims to provide a current, comprehensive, and scientifically sound treatment of the emerging field of “autonomous driving".
Author | : Neha Sharma |
Publisher | : Springer Nature |
Total Pages | : 727 |
Release | : 2019-10-24 |
Genre | : Technology & Engineering |
ISBN | : 9813299495 |
This book presents the latest findings in the areas of data management and smart computing, big data management, artificial intelligence and data analytics, along with advances in network technologies. It addresses state-of-the-art topics and discusses challenges and solutions for future development. Gathering original, unpublished contributions by scientists from around the globe, the book is mainly intended for a professional audience of researchers and practitioners in academia and industry.
Author | : Dr.M.s.Narasimhamdr. G. Rama krishna |
Publisher | : Archers & Elevators Publishing House |
Total Pages | : |
Release | : |
Genre | : Antiques & Collectibles |
ISBN | : 938880547X |
Author | : Dr. Deepthi Sankar |
Publisher | : Archers & Elevators Publishing House |
Total Pages | : 198 |
Release | : |
Genre | : Antiques & Collectibles |
ISBN | : 9386501481 |
Author | : Dr. Swapnil S. Phadtare |
Publisher | : OrangeBooks Publication |
Total Pages | : 289 |
Release | : 2023-02-18 |
Genre | : Education |
ISBN | : |
In this book author conducted his study in Western Maharashtra State, India. Fir the study purpose author collect information from Sales Representative, Sales Managers, Customers and Auto Dealers, are the samples for the study. Also Schedules are the instrument for data collection. Used Parameters under study are demographic, behavioral and psychographic of samples. Study revolves around concepts of Customer Relationship Management, Customer Satisfaction, Consumer Behavior, Relationship Marketing, and Market Segmentation. Data has processed by using MS-Excel and analyzed using SPSS Package. Descriptive analysis, inferential statistics and multivariate statistical tools brought in use.
Author | : Ramanuj Majumdar |
Publisher | : PHI Learning Pvt. Ltd. |
Total Pages | : 364 |
Release | : 2010 |
Genre | : Business & Economics |
ISBN | : 9788120339637 |
For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.
Author | : Gerard Emilien |
Publisher | : Springer |
Total Pages | : 600 |
Release | : 2017-03-14 |
Genre | : Business & Economics |
ISBN | : 3319505300 |
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
Author | : Dr. M. Kanika Priya |
Publisher | : JEC PUBLICATION |
Total Pages | : 1220 |
Release | : |
Genre | : Fiction |
ISBN | : 9357499679 |
This Conference Proceedings of the National Seminar entitled “Multidisciplinary Research and Practice” compiled by Dr. M. Kanika Priya records various research papers written by eminent scholars, professors and students. The articles range from English literature to Tamil literature, Arts, Humanities, Social Science, Education, Performing Arts, Information and Communication Technology, Engineering, Technology and Science, Medicine and Pharmaceutical Research, Economics, Sociology, Philosophy, Business, Management, Commerce and Accounting, Teacher Education, Higher Education, Primary and Secondary Education, Law, Science (Mathematics, Physics, Chemistry, Zoology, Botany), Agriculture and Computer Science. Researchers and faculty members from various disciplines have contributed their research papers. This book contains articles in Three languages, namely: English, Tamil and Hindi. As a editor Dr. M. Kanika Priya has taken up the tedious job of checking the validity and correctness of the research work in bringing out this conference proceedings in a beautiful manner. In its present shape and size, this anthology will, hopefully, find a place on the library shelves and enlighten the academics all round the world.
Author | : Nessim Hanna |
Publisher | : Kendall/Hunt Publishing Company |
Total Pages | : 0 |
Release | : 2009 |
Genre | : Consumer behavior |
ISBN | : 9780757560347 |
". Introduction to Consumer Behavior. 2. Consumer Research. 3. Segmentation, Targeting, and Positioning. 4. Consumer Perception. 5. Consumer Learning and Memory. 6. Consumer Attitudes. 7. Motivation and Emotion. 8. Personality, Lifestyle, and Self-Concept. 9. Consumer Decision Making. 10. Communication. 11. Diffusion of Innovations. 12. Group Influence. 13. The Family and Generational Cohorts. 14. Personal Influence and Word-of-Mouth. 15. Social Class. 16. Culture and Microcultures. Name Index. Company Index. Glindex.