Captivology
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| Author | : Ben Parr |
| Publisher | : HarperOne |
| Total Pages | : 0 |
| Release | : 2016-10-18 |
| Genre | : Business & Economics |
| ISBN | : 9780062414885 |
Why should you wear red if you're trying to hitch a ride? Why do some musicians reach icon status, while others never make the charts? In this groundbreaking book, Ben Parr reveals why the mind pays attention to some ideas, people, and products, and ignores others. Vividly bringing to life the latest scientific research and stories of CEOs, artists, thought leaders, and other masters of attention, Parr offers a new understanding of how attention works and identifies seven captivation triggers-psychological techniques guaranteed to help you capture and retain people's attention by appealing to fundamental aspects of human nature. Book jacket.
| Author | : Chris Murray |
| Publisher | : Penguin |
| Total Pages | : 308 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9781591841050 |
"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.
| Author | : David Craig |
| Publisher | : Simon and Schuster |
| Total Pages | : 220 |
| Release | : 2018-03-13 |
| Genre | : Social Science |
| ISBN | : 1510730788 |
Forged in the secretive world of covert operations, Unlocking Secrets uses real crime and practical examples to reveal the new frontier in interpersonal communications: advanced psychological skills. Thanks to this book, these skills can now be used by anyone who wants to improve their interpersonal and communication repertoire. In Unlocking Secrets, David Craig has simplified the psychological methods used so effectively by criminal investigators and covert operatives to persuade others to reveal their secrets. He shows how these skills can be easily applied to benefit in everyday professional and personal situations. These secret-revealing techniques subtly influence people to share hidden information, and may assist people working with patients, clients, children or friends who carry a difficult and burdensome secret. They can also be used to improve business knowledge, as well as to initiate and enrich personal relationships. Unlocking Secrets will arm people with the latest interpersonal skills to enrich their personal life and advance professional careers.
| Author | : Jennifer Turliuk |
| Publisher | : Dundurn |
| Total Pages | : 224 |
| Release | : 2021-03-02 |
| Genre | : Business & Economics |
| ISBN | : 1459747518 |
“An amazing and brilliant instruction manual on how to find purpose, build a career, and live a life of fulfillment.” – DEEPAK CHOPRA A surefire guide to planning your next career move and discovering the job you really want. Jennifer Turliuk was dissatisfied in her corporate job, so she quit. But she had no idea what to do next. After university, she, like so many graduates, focused on just getting a job rather than figuring out the career she really wanted. Instead of getting another degree or going back to school to change her career path, Turliuk embarked on a “self-education journey,” interviewing and shadowing some of the world’s leading professors, founders, and investors from Silicon Valley companies such as Airbnb, Square, and Kiva. What she discovered was not only a way to find out what she really wanted to do with her own life, but also a career-design process that would help others do just the same. Turliuk’s career-prototyping framework uses tested strategies and exercises, including quantified self, design thinking, and lean methodology to help everyone from recent graduates to mid-career workers looking for a change. Let this book be your guide to finding a satisfying and passion-driven career that is right for you.
| Author | : Matt Johnson |
| Publisher | : BenBella Books |
| Total Pages | : 243 |
| Release | : 2020-05-19 |
| Genre | : Business & Economics |
| ISBN | : 1950665232 |
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.
| Author | : Charlie Guo |
| Publisher | : Inkshares |
| Total Pages | : 139 |
| Release | : 2016-01-19 |
| Genre | : Business & Economics |
| ISBN | : 1941758568 |
In Unscalable, startup founder and software engineer Charlie Guo uncovers the lesser-known backstories of failure and success in interviews with some of the most daring founders in Silicon Valley. While much is made of the mythology of brilliant leadership and “overnight” success stories, these interviews pull back the veil on a much more eclectic mix of strategies and experiments, revealing the longer and less predictable road to success in Silicon Valley. Guo gives us a look at the edgier moments behind the glamor of the tech boom. To the question “Will it scale?” this book suggests that more often than not, the answer may be “No!”—especially as fledgling ideas try to shape-shift their way into actual products and companies. Some of those new entities will themselves spawn new startups, while some will fade into oblivion. From vacuuming out hundreds of cars in a green vest to learning that Britney Spears was their newest account, founders share the peaks and valleys that have made startups one of the most riveting stories of the century.
| Author | : Roland Buck |
| Publisher | : Whitaker House |
| Total Pages | : 166 |
| Release | : 2005-01-01 |
| Genre | : Religion |
| ISBN | : 1603743812 |
Sent by God In this intriguing book, Roland Buck describes his personal encounters with angels and what the Bible tells us about these messengers of God. You’ll find out how God’s messengers impact your own life and how God is using angels to help usher in the great end-times harvest of souls before the return of Jesus. Read how God uses angels to... Protect believers Wage spiritual warfare Comfort and encourage Bring blessings Bring strength during trials Assist in bringing people to Christ Disclose God’s will Bring answers to prayer Glorify God’s name As you become aware of the remarkable role of these messengers of God, you’ll gain increased faith and confidence in God’s plan for your life, for the ministry of believers, and for the salvation of multitudes of people leading to the second coming of Christ.
| Author | : Debbie Millman |
| Publisher | : Skyhorse Publishing Inc. |
| Total Pages | : 337 |
| Release | : 2011-10-10 |
| Genre | : Biography & Autobiography |
| ISBN | : 1581158645 |
"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--Provided by publisher.
| Author | : Sudha Jamthe |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 0 |
| Release | : 2015-12-14 |
| Genre | : Business enterprises |
| ISBN | : 9781518800627 |
The Internet of Things Primer is your definitive source to understand how to build an IoT Business from a Technology idea. It covers how to strategically extend an existing business using Internet of Things and to create a new businesses. It offers a methodical discussion of challenges and best practices in building and launching IoT Applications including wearables, smart cities, connected cars, and Industrial IoT. This book is the first of its kind where a Product Manager or Entrepreneur can learn how to build the optimal Customer Experience for IoT Products across multi-device customer touch points. This book includes case studies from global businesses and entrepreneurs and Sudha Jamthe's futurist ideas about the evolution and Business disruptions from IoT impacting future jobs, Human Machine Interface and its immediate impact on Retail, Healthcare and Education. Sudha Jamthe's no-nonsense approach to IoT is refreshing, informative, and thorough. Read The Internet of Things Business Primer if you want to succeed in the IoT ecosystem. --Ben Parr, Author of Captivology and one of Inc.'s Top 10 IoT Experts There are times when gut feeling, a clear head and deep knowledge of your area of expertise are plenty to succeed. These times are quite different. You can have all of the above and still be baffled. That is why you are here reading this book by Sudha Jamthe. --Rob Van Kranenburg, Founder EU IoT Council
| Author | : Paulette Kouffman Sherman |
| Publisher | : Llewellyn Worldwide |
| Total Pages | : 232 |
| Release | : 2016-08-08 |
| Genre | : Body, Mind & Spirit |
| ISBN | : 0738748013 |
"Sacred bathing brings the ancient tradition of meditation and prayer into the modern day ritual practice of a home bath, so that you can connect to Spirit daily and purify your energy."—Dr. Larry Dossey, author of One Mind and The Science of Premonitions Immerse Yourself in Healing Waters for Relaxation, Clarity, and Wholeness Gain inspiration and rejuvenation through the sacred act of bathing. With fifty-two bath recipes, one for every week of the year, The Book of Sacred Baths shows you how to use this relaxing practice to improve your love life, succeed in your career, strengthen your health, and transform your spirit. Each recipe is tailored to a specific emotional or spiritual need, from stress relief to divine assistance to self-connection for overall well-being. Using essential oils, candles, and color therapy along with visualization and ritual practice, you'll raise your vibration and release negative energy down the drain. Praise: "Fans of Sherman are in for an impressive treat with her collection of 52 fun and sacred baths to improve every aspect of your physical and spiritual life."—Publishers Weekly "A sacred bathing of the body ultimately becomes a sacred bathing of the mind, spirit, and soul, which unearths a mindfulness of self-nourishment that we might then gift as kindness to others as we go about our day."—Cathie Borrie, author of The Long Hello "I highly recommend this beautiful book of spiritual bathing for inner joy and healing."—Raven Keyes, author of The Healing Power of Reiki and The Healing Light of Angels
