John A. Kolbeck, a.k.a. 'Capt.John, ' has been in the online fishing business for over 10 years and has sold over 30,000 items on the Internet. 'Captain John' still spends up to 70 hours each week online buying and selling. His diligent record keeping has produced an amazing database of items and their actual selling prices that he has compiled into this handy reference guide. The guide contains results of online auctions, live auctions, and sales from lists and at shows. Each listing in the book contains the name, model, description, maker, condition, selling price, and date of sale. Selling prices are real, not the Captain's opinion! There are over 15,000 listings, of which over 10,000 are lures. There are also rods, reels, tackle boxes, catalogs and vintage advertisements, and over 1,000 miscellaneous items. All this data in one easy-to-use guide allows readers to see sales trends and compare lure makes, models, and conditions. Representative photographs of each category are also provided. Dates of actual selling transactions along with precise selling prices make this book an invaluable tool for fishing collectors.