Branding Bud

Branding Bud
Author: David Paleschuck
Publisher: Ed Rosenthal
Total Pages: 300
Release: 2021-05-25
Genre: Business & Economics
ISBN: 1936807521

Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under a variety of national brands, each with its own unique approach to targeting consumers. The global legal cannabis market was valued at US$17.7 billion in 2019 and is expected to reach US$73.6 billion in 2027. Celebrities, athletes, politicians, and large corporations alike are investing and competing in this fast-paced industry. But what makes a cannabis brand successful? What techniques do companies use to brand and market their products? What segments have been established? In Branding Bud: The Commercialization of Cannabis, David Paleschuck answers these questions, digging deep into this evolving industry to uncover what both small companies and large corporations are doing to introduce their products to the hearts and minds of cannabis consumers. The results of his exploration may surprise you. Branding Bud showcases the exciting range of products that cannabis consumers will be able to buy in a local dispensary once legalization comes to their state. The book offers a comprehensive overview and contextualization of this new segment, examining the multitude of emerging brands, their creative assets, and the strategies behind them, and the political, legal, and cultural aspects of cannabis that inform the brand landscape of today. This book is a must-read for entrepreneurs, investors, marketers, designers, and anyone interested in the rapidly growing cannabis industry. -- David Paleschuck

Marijuana As Medicine?

Marijuana As Medicine?
Author: Institute of Medicine
Publisher: National Academies Press
Total Pages: 216
Release: 2000-12-30
Genre: Medical
ISBN: 0309065313

Some people suffer from chronic, debilitating disorders for which no conventional treatment brings relief. Can marijuana ease their symptoms? Would it be breaking the law to turn to marijuana as a medication? There are few sources of objective, scientifically sound advice for people in this situation. Most books about marijuana and medicine attempt to promote the views of advocates or opponents. To fill the gap between these extremes, authors Alison Mack and Janet Joy have extracted critical findings from a recent Institute of Medicine study on this important issue, interpreting them for a general audience. Marijuana As Medicine? provides patientsâ€"as well as the people who care for themâ€"with a foundation for making decisions about their own health care. This empowering volume examines several key points, including: Whether marijuana can relieve a variety of symptoms, including pain, muscle spasticity, nausea, and appetite loss. The dangers of smoking marijuana, as well as the effects of its active chemical components on the immune system and on psychological health. The potential use of marijuana-based medications on symptoms of AIDS, cancer, multiple sclerosis, and several other specific disorders, in comparison with existing treatments. Marijuana As Medicine? introduces readers to the active compounds in marijuana. These include the principal ingredient in Marinol, a legal medication. The authors also discuss the prospects for developing other drugs derived from marijuana's active ingredients. In addition to providing an up-to-date review of the science behind the medical marijuana debate, Mack and Joy also answer common questions about the legal status of marijuana, explaining the conflict between state and federal law regarding its medical use. Intended primarily as an aid to patients and caregivers, this book objectively presents critical information so that it can be used to make responsible health care decisions. Marijuana As Medicine? will also be a valuable resource for policymakers, health care providers, patient counselors, medical faculty and studentsâ€"in short, anyone who wants to learn more about this important issue.

Marijuana Buds for Less

Marijuana Buds for Less
Author: SeeMoreBuds
Publisher: Ed Rosenthal
Total Pages: 100
Release: 2007-10-28
Genre: Gardening
ISBN: 9780932551870

This handy, simple guide walks the novice -- or budget-minded -- gardener through the entire process of cultivating marijuana. Unlike most such books that feature costly high-tech equipment, this one emphasizes household fluorescent bulbs and other inexpensive, easily available supplies. Marijuana Buds for Less is organized around a boldly photographed day-to-day planner, with each page a day in the life of the garden. Growers have a visual reference of their plant's progress with instructions on watering, feeding, lighting, and caretaking.

From Bud to Brain: A Psychiatrist's View of Marijuana

From Bud to Brain: A Psychiatrist's View of Marijuana
Author: Timmen L. Cermak
Publisher: Cambridge University Press
Total Pages: 257
Release: 2020-04-02
Genre: Medical
ISBN: 1108597572

The trend toward liberalizing medical and recreational marijuana use is increasing the obligation on clinicians to provide useful information to the public. This book summarizes the science all healthcare professionals need to know in order to provide objective and relevant information to a variety of patients, from recreational and medicinal users to those who use regularly, and to adolescents and worried parents. The author brings two and a half decades of studying cannabinoid research, and over forty years' experience in psychiatric and addiction medicine practice, to shed light on the interaction between marijuana and the brain. Topics range from how marijuana produces pleasurable sensations, relaxation and novelty (the 'high'), to emerging medical uses, effects of regular use, addiction, and policy. Principles of motivational interviewing are outlined to help clinicians engage patients in meaningful, non-judgmental conversations about their experiences with marijuana. An invaluable guide for physicians, nurses, psychologists, therapists, and counsellors.

Cannabis Cuisine

Cannabis Cuisine
Author: Andrea Drummer
Publisher: Turner Publishing Company
Total Pages: 248
Release: 2017-10-11
Genre: Cooking
ISBN: 1633536688

Much More Than Just a Pot Cookbook Andrea definitely knows the secret to preparing amazing meals. It's hard for anyone not to be a fan.” ─Ruben Honig, Executive Director, Los Angeles Cannabis Task Force #1 New Release in Herbs, Spices & Condiments Cannabis Cuisine Elevates Marijuana to a Fine Dining Experience Chef Andrea Drummer is a graduate of Le Cordon Bleu and co-owner of Elevation VIP Co-op, a Los Angeles–based company that caters high-end, intimate dinner parties ─ AND, she is a world class marijuana chef. Cooking with marijuana. In her cookbook, chef and author Andrea Drummer guides home cooks through an adventure of the palette. She is a firm believer that the food always comes first. Her book is about the art of marijuana as an ingredient. Like a fine wine, cannabis is meant to be paired according to its unique profile. With every dish, she looks to the textures, flavors, and scents of the bud before masterfully pairing it with ingredients that transcend the dish. Every item she prepares incorporates the flavor profile of the strain that she is using with what is being prepared, thus the cannabis is just as important as any other ingredient. Filled with recipes, but more than a marijuana cookbook. Cannabis Cuisine elevates marijuana to the highest levels of cuisine. Never before have recipes been presented like this. From the comforts of southern kitchens to the upscale stoves of Michelin star restaurants, each recipe is carefully crafted to elevate both the dish and the cook. Inside learn: The basics of pairing buds How to create unique butters and oils to incorporate in every meal Tips for elevating breakfast, lunch and dinner The secret of marijuana as a flavor powerhouse How to properly dose cannabis infused cuisine If you are a fan of cannabis books such as Edibles, The 420 Gourmet, Bong Appétit, or Kief Preston's Time-Tested Edibles Cookbook, you will love Andrea Drummer's Cannabis Cuisine.

Cannabis Pharmacy

Cannabis Pharmacy
Author: Michael Backes
Publisher: Hachette+ORM
Total Pages: 801
Release: 2018-01-02
Genre: Health & Fitness
ISBN: 031655572X

The most comprehensive and approachable book available on understanding and using medical marijuana. Revised and updated with the latest information on varietals, delivery, dosing, and treatable conditions, Cannabis Pharmacy is "a well-designed and -illustrated and easy-to-use resource"(Booklist) for those considering medical marijuana as a treatment option. In Cannabis Pharmacy, expert Michael Backes offers evidence-based information on using cannabis to treat an array of ailments and conditions. He provides information on how cannabis works with the body's own system, how best to prepare and administer it, and how to modify and control dosage. This newly revised edition is now completely up-to-date with the latest information on the body's endocannabinoid system, which is understood to control emotion, appetite, and memory. Delivery methods including e-cigarette and vape designs are also covered here, along with information on additional varietals and a new system for classification. Cannabis Pharmacy covers more than 50 ailments and conditions, including anxiety, ADHD, Depression, Gastrointestinal disorders, Insomnia, Menopause, Migraine, Pain, PTSD, and more, that can be alleviated with marijuana.

Marijuana and Medicine

Marijuana and Medicine
Author: Institute of Medicine
Publisher: National Academies Press
Total Pages: 288
Release: 1999-07-10
Genre: Medical
ISBN: 0309071550

The medical use of marijuana is surrounded by a cloud of social, political, and religious controversy, which obscures the facts that should be considered in the debate. This book summarizes what we know about marijuana from evidence-based medicineâ€"the harm it may do and the relief it may bring to patients. The book helps the reader understand not only what science has to say about medical marijuana but also the logic behind the scientific conclusions. Marijuana and Medicine addresses the science base and the therapeutic effects of marijuana use for medical conditions such as glaucoma and multiple sclerosis. It covers marijuana's mechanism of action, acute and chronic effects on health and behavior, potential adverse effects, efficacy of different delivery systems, analysis of the data about marijuana as a gateway drug, and the prospects for developing cannabinoid drugs. The book evaluates how well marijuana meets accepted standards for medicine and considers the conclusions of other blue-ribbon panels. Full of useful facts, this volume will be important to anyone interested in informed debate about the medical use of marijuana: advocates and opponents as well as policymakers, regulators, and health care providers.

Marijuana Horticulture

Marijuana Horticulture
Author: Jorge Cervantes
Publisher: Van Patten Publishing
Total Pages: 518
Release: 2006
Genre: Gardening
ISBN: 9781878823236

Expanded and completely rewritten with information on grow rooms, greenhouses and outdoor growing, medicinal cannabis, security, lighting, fertilisers, hydroponics, Sea of Green, seeds, seedlings, vegetative growth, mother plants, cloning, flowering, harvesting and curing, diseases, pests and hash making. More than 1100 full colour photos and drawings illustrate every detail and numerous simple cultivation solutions make for easy appeal to novice growers. Readers will learn how to achieve the highest, most potent yields, even with limited space and budget.

The Little Black Book of Marijuana

The Little Black Book of Marijuana
Author: Elliott Steve
Publisher: Peter Pauper Press, Inc.
Total Pages: 160
Release: 2011-06-26
Genre: Medical
ISBN: 1441307265

This concise guide to cannabis delves into pot culture and history, from Herodotus To The hippies and beyond. it also covers the essentials of using, cultivating, and cooking with weed; identifying pot varieties; and understanding legal and health issues. Handy and To The point, The Little Black Book of Marijuana gives you "the dope" on pot, from possible side effects and risks to medical uses and their efficacy. Learn about cannabis history And The issues around its legalization. Includes full-color photos of marijuana varieties.

The Lotus and the Bud

The Lotus and the Bud
Author: Christopher S. Kilham
Publisher: Simon and Schuster
Total Pages: 192
Release: 2020-12-29
Genre: Health & Fitness
ISBN: 1620559412

An in-depth guide to blending the practice of yoga with cannabis • Examines the physical, mental, spiritual, and energetic effects of cannabis and yoga, including their effects on the nervous system and chakras • Explains how yoga practice offers a way to tune the human nervous system and how, through the endocannabinoid system, cannabis harmonizes a multitude of functions, from respiration to pain control, in ways that enhance yoga • Offers an illustrated sequence of cannabis-yoga asanas (postures) developed to awaken kundalini, open energy channels, accelerate healing, and unlock access to unbounded states of consciousness In India, both yoga and cannabis are considered gifts from the Hindu god Shiva. They are seen as twin currents of wisdom and enlightenment, allies for healing and consciousness expansion. As ethnobotanist and yogi Chris Kilham explains, when wisely and thoughtfully combined, cannabis and yoga offer profound benefits for body, mind, and spirit. Kilham examines the history and lore of both cannabis and yoga, with a special focus on the role of cannabis in Indian and Himalayan yoga traditions where it has been used for thousands of years. He investigates cannabis and yoga’s effects on the chakras and energy body and how they assist in opening energy channels and awakening kundalini energy. He explains how yoga practice offers a way to tune the human nervous system and how, through the endocannabinoid system, cannabis harmonizes a multitude of functions, from respiration to pain control, in ways that enhance yoga. He looks at the effects of both THC and CBD as well as the different methods of consuming cannabis, with advice on selecting the right method for your yoga practice. In addition to instructions for breathwork and cannabis meditation practices, Kilham offers an illustrated guide to his own system of cannabis yoga, a sequence of asanas (postures) developed to arouse the kundalini, open up energy channels throughout your body, and unlock access to unbounded states of consciousness. Sharing his experiences combining yoga and cannabis around the world, the author shows that the fusion of cannabis and yoga dissolves the boundaries of the mind, accelerates healing, and imparts a greater understanding of the intrinsic unity of all things.