Campaigning Online The Internet In Us Elections
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Author | : Bruce Bimber |
Publisher | : Oxford University Press |
Total Pages | : 235 |
Release | : 2003-09-11 |
Genre | : Political Science |
ISBN | : 0198034571 |
After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.
Author | : Jennifer Stromer-Galley |
Publisher | : |
Total Pages | : 305 |
Release | : 2019 |
Genre | : Language Arts & Disciplines |
ISBN | : 0190694041 |
As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.
Author | : Terri L. Towner |
Publisher | : Rowman & Littlefield |
Total Pages | : 305 |
Release | : 2021-10-18 |
Genre | : Political Science |
ISBN | : 1793610444 |
Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of newer developments in 2020. Drawing on original research conducted by leading experts, The Internet and the 2020 Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? How are citizens making use of online sources to become informed, follow campaigns, participate, and more, and to what effect? How has the Internet affected developments in media reporting, both traditional and non-traditional, of the campaign? What other messages were available online, and what effects did these messages have had on citizens attitudes and vote choice? The book examines these questions in an attempt to summarize the 2020 online campaign.
Author | : Shoko Kiyohara |
Publisher | : Springer |
Total Pages | : 223 |
Release | : 2017-10-17 |
Genre | : Political Science |
ISBN | : 3319636820 |
This book investigates how institutional differences, such as the roles of political parties and the regulation of electoral systems, affect the development of Internet election campaigns in the U.S., Japan, Korea, and Taiwan. It examines whether or not the “Americanization of elections” is evident in East Asian democracies. While Japan is a parliamentary system, the U.S. and Korea are presidential systems and Taiwan is a semi-presidential system that has a president along with a parliamentary system. Furthermore, the role of the presidency in the U.S., Korea, and Taiwan is quite different. Taking these variations in political systems into consideration, the authors discuss how the electoral systems are regulated in relation to issues such as paid advertisements and campaign periods. They argue that stronger regulation of election systems and shorter election periods in Japan characterize Japanese uniqueness compared with the U.S., Korea, and Taiwan in terms of Internet election campaigns.
Author | : Darren Lilleker |
Publisher | : Routledge |
Total Pages | : 0 |
Release | : 2024-10-14 |
Genre | : Political Science |
ISBN | : 9781032927114 |
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. This book offers an in-depth, comparative analysis of how interactive Web 2.
Author | : Bruce Allen Bimber |
Publisher | : |
Total Pages | : 0 |
Release | : 2023 |
Genre | : Elections |
ISBN | : 9780197733011 |
Author | : Santa Barbara Bruce Bimber Associate Professor of Political Science University of California |
Publisher | : Oxford University Press, USA |
Total Pages | : 236 |
Release | : 2003-08-14 |
Genre | : Political Science |
ISBN | : 0195348583 |
The Internet is now a part of American democracy. A majority of Americans are online and many of them use the Internet to learn political information and to follow election campaigns. Candidates now invest heavily in Web and e-mail campaign communication tools in order to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. How are their efforts paying off? Are voters influenced by what they see on the Internet? Do they use online resources to learn about issues and candidates that mainstream media are not covering? Is the Internet empowering the shrinking electorate to return to the polls? Campaigning Online answers these questions with a close-up look at the dynamics of the 2000 election on the Internet. Examining how candidates present themselves online, and how voters respond to their efforts - including measures of whether they learn from candidates' web sites and whether their opinions are affected by what they see, the authors present the first systematic depiction of the role of campaign web sites in American elections. The authors paint a portrait of the voters' side and the candidates' side of campaigning on the Internet that has been unavailable so far. They report on a wealth of new data and evidence drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves.
Author | : Richard Davis |
Publisher | : Lexington Books |
Total Pages | : 317 |
Release | : 2008-03-13 |
Genre | : Social Science |
ISBN | : 1461633753 |
This book is a cross-national analysis of the role of the internet in national electoral campaigns. It covers an array of electoral and party systems throughout the globe from parliamentary to presidential, party-based to candidate-oriented, multi-party to two-party, and stable party system to dynamic party system. It takes a look at three groups of nations with varying levels of Internet access_those where internet usage is common across demographic groups, those where usage has reached significant levels but not widespread penetration, and those where internet access is still limited to a small elite. Each chapter is a study of a particular nation, focusing on its electoral and party systems, the accessibility of the Internet to the population, the nature of candidate/party usage, and the effects of the internet on the conduct of campaigns. By reviewing the findings from these studies, Making a Difference draws conclusions about exactly how the internet influences electoral politics.
Author | : Kirsten A. Foot |
Publisher | : |
Total Pages | : 298 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : |
Foot and Schneider examine the evolution of political campaign web practices.
Author | : Darren Lilleker |
Publisher | : Routledge |
Total Pages | : 226 |
Release | : 2013-03-01 |
Genre | : Political Science |
ISBN | : 1136815295 |
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative history of the use of the Internet as an election tool, the authors are able to test the optimistic view that the Internet is transforming elections while also mapping the role the Internet plays and performs for parties and candidates. Lilleker and Jackson offer in-depth analysis demonstrating how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised and evaluate the role of these tools in the marketing and branding of parties and candidates. Examining the interactivity between candidate, party, and voter, this important book will be of strong interest to students and scholars of political science, elections, international relations and political communication. It will be of value to those within public relations, marketing and related communication and media programmes.