Based on theories discussion, policy analysis, and case studies, this title examines green consumption in China from both the macro level of policy evolution and the micro level of community participation and implementation. Drawing on the theories of sustainable development, ecological philosophy, environmental economics, consumer psychology and behavior, and community participation, this book approaches the issues of green consumption in China from the legislative and administrative aspects and economic and information means. In looking into the cases of Shenzhen and Beijing, the book unravels the implementation and development of green consumption at the community level in terms of community participation and people’s awareness of the issue. Combining global experiences and local empirical studies, it discusses the concepts, evolution, and influencing factors of green consumption. It focuses on China's policy and practice, as well as the institutional hindrance and policy suggestions for further progress. This book will appeal to researchers, professionals, and policymakers interested in sustainable development, green economy, environmental economics, and sustainable consumption policy in China.