Buying Audiences

Buying Audiences
Author: Paula Muñoz Chirinos
Publisher: Cambridge University Press
Total Pages: 319
Release: 2019
Genre: Political Science
ISBN: 1108422594

Develops a new theory of how politicians campaign and deploy electoral clientelism in weak party systems.

Audience Evolution

Audience Evolution
Author: Philip M. Napoli
Publisher: Columbia University Press
Total Pages: 266
Release: 2011
Genre: Business & Economics
ISBN: 0231150350

Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.

Telephony

Telephony
Author:
Publisher:
Total Pages: 802
Release: 1914
Genre: Telephone
ISBN:

Audiences

Audiences
Author: Ian Christie
Publisher: Amsterdam University Press
Total Pages: 334
Release: 2012
Genre: Art
ISBN: 9089643621

"This timely volume engages with one of the most important shifts in recent film studies: the turn away from text-based analysis towards the viewer. Historically, this marks a return to early interest in the effect of film on the audience by psychoanalysts and psychologists, which was overtaken by concern with the 'effects' of film, linked to calls for censorship and moral panics rather than to understanding the mental and behavioral world of the spectator. Early cinema history has revealed the diversity of film-viewing habits, while traditional 'box office' studies, which treated the audience initially as a homogeneous market, have been replaced by the study of individual consumers and their motivations. Latterly, there has been a marked turn towards more sophisticated economic and sociological analysis of attendance data. And as the film experience fragments across multiple formats, the perceptual and cognitive experience of the individual viewer (who is also an auditor) has become increasingly accessible. With contributions from Gregory Waller, John Sedgwick and Martin Barker, this work spans the spectrum of contemporary audience studies, revealing work being done on local, non-theatrical and live digital transmission audiences, and on the relative attraction of large-scale, domestic and mobile platforms."--Publisher's website.

Introducing Vigilant Audiences

Introducing Vigilant Audiences
Author: Daniel Trottier
Publisher: Open Book Publishers
Total Pages: 305
Release: 2020-10-15
Genre: Social Science
ISBN: 1783749059

Ever since the exposure of the Kitten Killer of Hangshou captured the imagination of online communities world-wide, vigilantism and digilantism has come to the fore as an emerging and poignant issue. In their book Introducing Vigilant Audiences Daniel Trottier and colleagues (and contributors) have produced an excellent and throughtful ‘must read’ for all who are studying vigilantism, or just interested in it. Prof. David Wall, University of Leeds This is a collection of cutting edge and thoughtful case studies of global digital vigilantism that advances this emerging and increasingly important field in useful and intriguing ways. Prof. Michael Pfeifer, City University of New York This ground-breaking collection of essays examines the scope and consequences of digital vigilantism – a phenomenon emerging on a global scale, which sees digital audiences using social platforms to shape social and political life. Longstanding forms of moral scrutiny and justice seeking are disseminated through our contemporary media landscape, and researchers are increasingly recognising the significance of societal impacts effected by digital media. The authors engage with a range of cross-disciplinary perspectives in order to explore the actions of a vigilant digital audience – denunciation, shaming, doxing – and to consider the role of the press and other public figures in supporting or contesting these activities. In turn, the volume illuminates several tensions underlying these justice seeking activities – from their capacity to reproduce categorical forms of discrimination, to the diverse motivations of the wider audiences who participate in vigilant denunciations. This timely volume presents thoughtful case studies drawn both from high-profile Anglo-American contexts, and from developments in regions that have received less coverage in English-language scholarship. It is distinctive in its focus on the contested boundary between policing and entertainment, and on the various contexts in which the desire to seek retribution converges with the desire to consume entertainment. Introducing Vigilant Audiences will be of great value to researchers and students of sociology, politics, criminology, critical security studies, and media and communication. It will be of further interest to those who wish to understand recent cases of citizen-led justice seeking in their global context.

Emerging Dynamics in Audiences' Consumption of Trans-media Products

Emerging Dynamics in Audiences' Consumption of Trans-media Products
Author: Carmen Spano
Publisher: Anthem Press
Total Pages: 164
Release: 2020-11-27
Genre: Social Science
ISBN: 1785275151

The book investigates the new forms of empowered agency possessed by national audiences with reference to two particular television texts: Game of Thrones and Mad Men. The two popular American TV shows are highly successful products of the convergence era, characterized by trans-media storytelling as a strategy and the interconnection of audiences’ multiple practices of reception and fruition. The book argues how the analysis of audience engagement with trans-media texts will disclose important information about the various ways people organize their lives around media and how these activities help them to make sense of the world they live in.

Ratings Analysis

Ratings Analysis
Author: James Webster
Publisher: Routledge
Total Pages: 345
Release: 2013-10-30
Genre: Social Science
ISBN: 1136282130

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.

Buying the Audience

Buying the Audience
Author: Dan Andrew
Publisher:
Total Pages: 0
Release: 2023
Genre:
ISBN:

This thesis examines the role that advertising plays in the creation and trading of audiences with commercial media providers, and the impacts new forms of digital advertising have had on the audience marketplace. The audience marketplace has been examined from a variety of theoretical and epistemological positions, yet the role advertisers play in how the audience marketplace operates is largely overlooked. The present research argues that new digital advertising channels and technology have changed how the audience product is created and traded in the audience marketplace. Advertisers play a larger role in the creation of digital audiences than for traditional advertising media, and a new model used to trade online audiences has evolved as a result. Other components of the audience marketplace have similarly evolved to meet the needs of digital advertisers. Examining the work of practitioners engaged in the planning and buying of advertising placements, this research reveals how the professional judgement of those employed at media buying agencies determines how much of their client's advertising budgets are allocated to media providers who rely on advertising revenue to remain financially viable. In the process of distributing advertising spends, the advertising industry is an important component of the media industry that is often ignored or diminished when studying how media content is produced and distributed. Using semi-structured interviews with advertising industry practitioners, this research project reveals what role advertisers play in the audience marketplace, how digital advertising has changed how they engage with audiences, and the important role that the professional judgment of practitioners plays in the advertising process.

Non-Policy Politics

Non-Policy Politics
Author: Ernesto Calvo
Publisher: Cambridge University Press
Total Pages: 315
Release: 2019-02-14
Genre: Political Science
ISBN: 1108497004

Explores how non-policy resources, including administrative competence, patronage, and activists' networks, shape both electoral results and which voters get what.