Buyers Perception Of Price Quality Relationship
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Perceived Quality
Author | : Jacob Jacoby |
Publisher | : Lexington Books |
Total Pages | : 344 |
Release | : 1985 |
Genre | : Business & Economics |
ISBN | : |
Pricing
Author | : Kent B. Monroe |
Publisher | : McGraw-Hill College |
Total Pages | : 658 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9780072528817 |
"Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service." "Classroom tested and proven throughout the world in executive seminars, Pricing: Making Profitable Decisions presents clear-cut examples and provides an understandable basis for analyzing pricing alternatives within legal and corporate constraints."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Validity and the Research Process
Author | : David Brinberg |
Publisher | : |
Total Pages | : 175 |
Release | : 1985 |
Genre | : |
ISBN | : 9780608043012 |
Researchers in the social sciences are often in fundamental disagreement about what constitutes validity. Much emphasis has been given to increasing validity through the application of various techniques. Brinberg and McGrath point out that research is not advanced by these diverse concepts of validity nor the uniform stress on technical applications to attain it. Instead, they propose a new way of viewing validity issues -- an abstract and complex set of logical relationships that they call the Validity Network Schema, or VNS. In essence, VNS distinguishes between three 'domains' of the research process (substantive, conceptual, and methodological) and three 'stages' of it (validity as value, validity as correspondence, and validity as robustness). The authors draw their examples from their own areas of expertise: social psychology, consumer behaviour, and organizational research. They present a comprehensive view of the research process that ties together previously separate views of validity. Glossaries at the end of each chapter ensure that the VNS terminology is clearly understood.
The Perception of Quality
Author | : George N. Kenyon |
Publisher | : Springer |
Total Pages | : 269 |
Release | : 2014-11-25 |
Genre | : Technology & Engineering |
ISBN | : 1447166272 |
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
Visionary Pricing
Author | : Gerald E. Smith |
Publisher | : Emerald Group Publishing |
Total Pages | : 384 |
Release | : 2012-11-29 |
Genre | : Business & Economics |
ISBN | : 178052997X |
Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years ago to encourage the development of pricing. In this book, they assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing.
Contributions to Correlational Analysis
Author | : Robert J. Wherry |
Publisher | : Academic Press |
Total Pages | : 478 |
Release | : 2014-05-10 |
Genre | : Mathematics |
ISBN | : 1483266079 |
Contributions to Correlational Analysis provides information pertinent to the fundamental aspects of correlational analysis that can be used to replace and enhance many of the parametric and nonparametric inferential statistical tests. This book discusses the basic concern of correctional analysis, which is the relationship between two sets of measure. Organized into 18 chapters, this book begins with an overview of the nature of correction analysis. This text then explains the simple linear relationships in which explains the simple linear relationships in which Y and X each consists of some single measurement per person and the relationship is assumed to be linear. Other chapters consider basic ways of expanding the process to include more or different measurements of either X or Y but with no attempt to find the best functions. This book discusses as well the topic of factor analysis. The final chapter deals with canonical correlation. This book is a valuable resource for psychologists.
Clued In
Author | : Lewis Carbone |
Publisher | : Pearson Education |
Total Pages | : 403 |
Release | : 2010-03-31 |
Genre | : Business & Economics |
ISBN | : 013270384X |
Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers. In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one clue at a time. Carbone draws on the latest neuroscientific research to show how customers transform physical and emotional sensations into powerful perceptions of your business... perceptions that crystallize into attitudes that dictate everything from satisfaction to loyalty. And he explains how to assess and audit existing customer experiences, design and implement new ones... and "steward" them over time, to ensure that they remain outstanding, no matter how your customers change.
Prices
Author | : Almarin Phillips |
Publisher | : University of Pennsylvania Press |
Total Pages | : 264 |
Release | : 2016-11-11 |
Genre | : Business & Economics |
ISBN | : 1512805874 |
The sixteen essays in this collection are organized around five themes. The first group is concerned with the pricing implications of recent developments in the theory of the firm. The subject of the second group is wage-price guidelines, in theory and practice. The third set deals with pricing in regulated industries, with special attention to marginal cost pricing. Marketing models and empirical studies of pricing behavior are considered in the fourth set of essays. And the final group, closely related to this, deals with the rationality properties of business pricing decisions and the implications of pricing practices for antitrust enforcement. If a common view on pricing emerges from these provocative and timely papers; it is that an eclectic approach to pricing theories, policies, and practices appears at this stage to be appropriate, since neither neoclassical theory nor recent amendments, extensions, or alternatives to it appear individually rich enough to embrace the full range of variety that pricing behavior affords.