Business Strategy In A Semiglobal Economy
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Author | : Panos Mourdoukoutas |
Publisher | : Routledge |
Total Pages | : 289 |
Release | : 2015-03-26 |
Genre | : Business & Economics |
ISBN | : 1317475488 |
This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
Author | : Panos Mourdoukoutas |
Publisher | : Routledge |
Total Pages | : 232 |
Release | : 2015-03-26 |
Genre | : Business & Economics |
ISBN | : 1317475496 |
This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
Author | : Firend Alan Rasch |
Publisher | : IJBMR |
Total Pages | : 262 |
Release | : 2018-11-01 |
Genre | : Business & Economics |
ISBN | : 172106060X |
What is Business Model? Different people define the concept of business model differently. For the average person, business model merely describes the way in which a firm makes money. Some see it as the company plan for generating revenues, some see it as the structure of operations and how to organize various activities to provide services, others define it as the architecture of the organization and division of resources to generate profits. Companies and society has always been the rubrics that holds the very make up of business activities. Combined, these two forces form the essence of contribution to what makes economy, shaping our daily activities, and the formation of business cycles. Given the ever-increasing complexity of the global marketplace, business (exchange of good and services, manufacturing, farming, production, distribution, sales and consumption) is rooted in the way we live and how our societies and ultimately nations, progress. A viable, efficient and effective business model is vital to organizational success of failure.
Author | : Panos Mourdoukoutas |
Publisher | : Springer Science & Business Media |
Total Pages | : 110 |
Release | : 2010-05-03 |
Genre | : Business & Economics |
ISBN | : 3642021107 |
Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market: Begin with the consumers Be innovative Target the right group Create the right message Find the right environment
Author | : P. Mourdoukoutas |
Publisher | : Springer |
Total Pages | : 169 |
Release | : 2013-05-23 |
Genre | : Business & Economics |
ISBN | : 1137342897 |
As a game of economics, investing involves the basic principles of economics that help investors identify financial goals and constraints, and come up with the right asset and portfolio allocation. Mourdoukoutas outlines the rules for investing in irrational markets successfully.
Author | : |
Publisher | : |
Total Pages | : 300 |
Release | : 2006 |
Genre | : Economics |
ISBN | : |
Author | : M. A. Soupios |
Publisher | : Hampton Roads Publishing |
Total Pages | : 75 |
Release | : 2009-03-31 |
Genre | : Philosophy |
ISBN | : 1612830943 |
A Stoic Guide to the Art of Living a Richer, More Meaningful Life Plato, Aristotle, Socrates, Epictetus, Epicurus, Pythagorus, Aesop—such wisdom, now at your fingertips. Timeless wisdom from these ancient Greek philosophers plus others has been condensed by the authors into ten memorable and easy-to-understand rules that, if lived by, can enable modern readers to have rich, meaningful lives. The ten rules . . . represent enduring features of the Greek wisdom. In a very real sense, they defy time and place and represent insights that remain profoundly relevant for contemporary culture. They can serve as anti-dotes for an age in which much that is true and valuable has been obscured by falsity and misconception. Accordingly, these ancient aphorisms are offered to all those interested in rubbing the dust from their eyes. With each chapter examining a rule, all chapters begin with a quote from one of the great Greek philosophers who inspired the rule, followed by a story or explanation of the rule and its importance in life, and end with teaching points on which to meditate and reflect. From this simple starting point, each rule allows the reader to unfurl and explore the richness and depth that can be found in life by embracing the lesson offered. Any reader searching for meaning will return to this simple, slim volume again and again to find tried-and-true wisdom that spans the ages to speak to us today.
Author | : |
Publisher | : |
Total Pages | : 614 |
Release | : 2006 |
Genre | : Academic libraries |
ISBN | : |
Author | : Academy of Management |
Publisher | : |
Total Pages | : 1100 |
Release | : 2007 |
Genre | : Industrial management |
ISBN | : |
Author | : Arsen Darnay |
Publisher | : Gale Cengage |
Total Pages | : 600 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : |
Contains over six hundred alphabetically arranged entries that provide information on various aspects of small business, covering human resources, production and productivity, financial activities, marketing, legal issues, and many other topics.