MySAP CRM

MySAP CRM
Author: Rüdiger Buck-Emden
Publisher: Sap PressAmerica
Total Pages: 462
Release: 2004-01-01
Genre: Computers
ISBN: 9781592290291

Discover SAP CRM

Discover SAP CRM
Author: Srini Katta
Publisher: SAP PRESS
Total Pages: 405
Release: 2008
Genre: Customer relations
ISBN: 9781592291731

Discover What SAP CRM is all About Find concise topic overviews, definitions of important terminology, and helpful tips to help you build a solid understanding of key functionality. Gain Detailed Knowledge Learn how SAP CRM can work in your business by reading the in-depth discussions of the applications and tools offered. Find Out How it all Works Explore how the various technical components underlying the SAP CRM engine work by investigating the SAP technology, including NetWeaver and Enterprise Service Oriented Architecture. Learn from Real-World Scenarios See how SAP CRM works through a variety of practical examples and case studies. Navigate as You Like Go directly to the chapter that interests you, or read from cover to cover. And take advantahe of the extensive glossary as needed.

SAP NetWeaver For Dummies

SAP NetWeaver For Dummies
Author: Dan Woods
Publisher: John Wiley & Sons
Total Pages: 437
Release: 2011-05-09
Genre: Computers
ISBN: 1118085302

Imagine that it’s the 1950s, and you are in charge of developing the U. S. interstate system. There are countless roads already in use. The system can go in numerous different directions. Where do you begin? Starting to transform your business with SAP NetWeaver is that daunting. NetWeaver is both an application platform and an integration platform. It integrates your current IT systems to enable portals, collaboration, data management, and development environments. To grasp the complexities and possibilities of SAP ASAP, dig in with SAP NetWeaver For Dummies and explore: MySAP Business Suite SAP Enterprise Planning Resource (ERP), Customer Relationship Management (CRM), Supply Chain Management (SCM), Human Capital Management (HCM), Product Lifecycle Management (PLM), Supplier Relationship Management (SRM), and more Mobile Infrastructure that performs like a universal translator for mobile interfaces, including laptops, wireless phones, and PDAs Master Data Management, including using the content consolidation technique to “clean up” data, master data harmonization to distribute it, and central master data management to maintain a data repository Web Application Service and NetWeaver Developer Studio—tools that let you integrate and create your own customized applications Written by Dan Woods, former CTO of The Street.com and CapitalThinking, and Jeffrey Word, the Director of Technology Strategy for SAP, this guide features real-life stories from businesses and examples of typical uses to help you cut through the complexities and get up and running. It includes a CD-ROM with: Detailed white papers and product overviews Stores from customers using SAP NetWeaver today Demos that show SAP NetWeaver in action A directory of resources for additional information Like that interstate system, SAP NetWeaver doesn’t have to be integrated all at once. You choose the applications that have the most potential to benefit your company’s operations and bottom line. SAP NetWeaver For Dummies even gives you recommendations for rolling it out and suggests practical ways to get started and get quick returns on your SAP investment. Then you’re going full-speed ahead on the road to success!

Creating and Capturing Value

Creating and Capturing Value
Author: Garth Saloner
Publisher: John Wiley & Sons
Total Pages: 616
Release: 2002
Genre: Business & Economics
ISBN:

The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution. * Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.

SAP CRM

SAP CRM
Author:
Publisher:
Total Pages:
Release: 2015
Genre: Customer relations
ISBN: 9781493210411

Learn SAP CRM Marketing

Learn SAP CRM Marketing
Author: Innoware Pjp
Publisher: Independently Published
Total Pages: 0
Release: 2023-03-04
Genre:
ISBN:

Learn SAP CRM Marketing SAP CRM Marketing Module is a software application used to manage marketing-related activities in an organization. It is a part of the SAP Customer Relationship Management (CRM) suite, which also includes modules for sales, service, and analytics. The SAP CRM Marketing Module provides businesses with the tools they need to plan, execute, and measure marketing campaigns effectively. It enables companies to gain a better understanding of their customers, personalize their marketing efforts, and drive customer engagement and loyalty. The book covers the following: 1. Introduction 1.1 What is SAP CRM Marketing Module? 1.2 Benefits of using SAP CRM Marketing Module 1.3 Overview of the book and how it will be structured 2. Setting Up SAP CRM Marketing Module 2.1 Installation and configuration of SAP CRM Marketing Module 2.2 Integration with other SAP modules 2.3 User roles and authorizations 3. SAP CRM Marketing Module Features 3.1 Segmentation and targeting 3.2 Campaign management 3.3 Lead and opportunity management 3.4 Sales and marketing analytics 3.5 Customer profiling and behavior tracking 4. SAP CRM Marketing Module Functionality 4.1 Marketing planning and execution 4.2 Creation and management of marketing campaigns 4.3 Lead generation and qualification 4.4 Management of marketing budgets and resources 4.5 Analysis of marketing performance and results 5. Integration with Other SAP Modules 5.1 Integration with SAP Sales and Distribution Module 5.2 Integration with SAP Customer Service Module 5.3 Integration with SAP Analytics Cloud 6. Best Practices for SAP CRM Marketing Module 6.1 Tips and tricks for optimizing the use of SAP CRM Marketing Module 6.2 Strategies for improving marketing performance and ROI 6.3 Real-world examples of successful SAP CRM Marketing Module implementation 7. Training and Certification 7.1 SAP CRM Marketing Module training and certification programs 7.2 Tips for preparing for SAP CRM Marketing Module certification exams 7.3 Career opportunities for SAP CRM Marketing Module professionals 8. Future Trends and Developments 8.1 Latest trends and updates in SAP CRM Marketing Module 8.2 Predictions for the future of SAP CRM Marketing Module