Business Rhetoric
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Author | : Mette Højen |
Publisher | : Lindhardt og Ringhof |
Total Pages | : 134 |
Release | : 2018-03-07 |
Genre | : Business & Economics |
ISBN | : 871196507X |
"So... eh... before I start, I would like to say a little about myself and a little about why I have chosen this theme..." "BY ALL MEANS NO! You have already started! Actually, you have jumped the gun and that is just as foolish as a musician starting to play his instrument in the wings or on his way onto the stage. There is only one start and that has to be distinct." Mette Højen does not beat about the bush when she with immaculate precision, and a twinkle in her eye points out the rhetorical bad habits of corporate life. In a simple and informal style, she shows us how you stand to gain more from your speeches, meetings and presentations by making a few rhetorical adjustments. It is plain speaking with one clear objective: maximizing the return on your allotted speaking time – or put differently maximizing your rhetorical ROI.
Author | : Ernest Schonfield |
Publisher | : Boydell & Brewer |
Total Pages | : 309 |
Release | : 2018 |
Genre | : Business & Economics |
ISBN | : 1571139834 |
Argues on the evidence of nine major German novels that literature and business have in common a reliance on language, understood in a creative, performative, and rhetorical sense.
Author | : Scott McLean |
Publisher | : |
Total Pages | : 408 |
Release | : 2010 |
Genre | : Business communication |
ISBN | : 9781936126118 |
Author | : Elizabeth C. Tomlinson |
Publisher | : Lexington Books |
Total Pages | : 239 |
Release | : 2023-12-21 |
Genre | : Language Arts & Disciplines |
ISBN | : 1666905488 |
In this book, Elizabeth C. Tomlinson offers a rich analysis of the ways that rhetorical principles inform the world of work. With in-depth, engaging examples from across business, Tomlinson draws on a broad range of rhetorical scholarship including both ancient and contemporary works, as well as on select materials from management and entrepreneurship. The author shows how principles such as audience, ethos, stasis, kairos, metaphor, topoi, and visual rhetoric inform the development and survival of businesses. With extensive examples from surveys and interviews with business owners, archival trade journal data, business plans, annual reports, corporate social media, pitch competitions, ESG reporting, case studies, and business websites, Applied Business Rhetoric demonstrates how arguments can be successfully constructed across multiple business genres, and illustrates the usefulness of applied rhetoric for both building and analyzing arguments. Scholars of rhetoric, professional writing, and business communication will find this book of particular interest.
Author | : Judith Robinson Pyclik |
Publisher | : |
Total Pages | : 416 |
Release | : 1972 |
Genre | : Business |
ISBN | : |
Author | : Leslie Budd |
Publisher | : Routledge |
Total Pages | : 244 |
Release | : 2004-09-30 |
Genre | : Business & Economics |
ISBN | : 1134300557 |
This rigorous text takes a critical view of the dot-com hype and considers the fundamental realities of the e-economy from a range of business perspectives.
Author | : Amy O’Connor |
Publisher | : Taylor & Francis |
Total Pages | : 391 |
Release | : 2022-11-22 |
Genre | : Business & Economics |
ISBN | : 1000784258 |
This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities. Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future. Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.
Author | : Mark Lawrence McPhail |
Publisher | : SUNY Press |
Total Pages | : 240 |
Release | : 1996-01-01 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780791428030 |
Explores relationships between classical and contemporary approaches to rhetoric and their connection to the underlying assumptions at work in Zen Buddhism.
Author | : Ulla Connor |
Publisher | : John Benjamins Publishing |
Total Pages | : 344 |
Release | : 2008 |
Genre | : Language Arts & Disciplines |
ISBN | : 9789027254139 |
Shows how a person's first language and culture influence writing in a second language.
Author | : Richard K. Ghere |
Publisher | : Lexington Books |
Total Pages | : 283 |
Release | : 2015-04-22 |
Genre | : Political Science |
ISBN | : 0739193945 |
This book examines the rhetoric of various “exemplars” who advocate for causes and actions pertaining to human rights in particular contexts. Although some of these exemplars champion human rights, others are human rights antagonists. Simply put, the argument here is that concern for how particular individuals advocate for human rights causes—as well as how antagonists obstruct such initiatives—adds significant value to understanding the successes and failures of human rights efforts in particular cultural and national contexts. On one hand, we can grasp how specific international organizations and actors function to develop norms (for example, the rights of the child) and how rights are subsequently articulated in universal declarations and formal codes. But on the other, it becomes apparent that the actualmeaning of those rights mutate when “accepted” within particular cultures. A complementary facet of this argument relates to the centrality of rhetoric in observing how rights advocates function in practice; specifically, rhetoric focuses upon the art of argumentation and the various strategies and techniques enlisted therein. In that much of the “reality” surrounding human rights (from the standpoints of advocates and antagonists alike) is fundamentally interpretive, rhetorical (or argumentative) skill is of vital importance for advocates as competent pragma-dialecticians in presenting the case that a rights ideal can enhance life in a culture predisposed to reject that ideal. This book includes case studies focusing on the rhetoric of the following individuals or groups as either human rights advocates or antagonists: Mary B. Anderson, Rwandan “hate radio” broadcasters, politicians and military officials connected with the Kent State University and Tiananmen Square student protest tragedies, Iqbal Masih, Pussy Riot, Lyndon Johnson, Julian Assange, Geert Wilders, Daniel Barenboim, Joe Arpaio, and Lucius Banda.