Business Hack
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| Author | : John Lee |
| Publisher | : John Wiley & Sons |
| Total Pages | : 229 |
| Release | : 2019-02-06 |
| Genre | : Business & Economics |
| ISBN | : 1119542294 |
Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media—offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques. In today’s dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option–it is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to: Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century.
| Author | : Simone Bhan Ahuja |
| Publisher | : HarperCollins Leadership |
| Total Pages | : 251 |
| Release | : 2019-01-29 |
| Genre | : Business & Economics |
| ISBN | : 1595540725 |
Discover eight dynamic principles to help innovation flourish from within. The shelf life of well-established companies keeps shrinking as new entrants replace old ones in rapid succession. Even brands that seemed invincible only a few years ago are in danger of being disrupted by fast-moving startups. In this unprecedented environment, how can any business stay ahead of the market? Companies can no longer assume innovation will “just happen”—it must be seeded, grown, and successfully harvested. They must disrupt themselves. In Disrupt-It-Yourself, bestselling author and innovation expert Simone Ahuja guides readers through the DIY (Disrupt-It-Yourself) system that will sustain innovation and retain DIYers, the employees—or intrapreneurs—most committed to solving the problems of the future, even if it means moving far beyond “business as usual.” Based on her experience working with Fortune 500 companies and extensive research, Ahuja identifies the intrapreneurial archetype and presents eight new principles to foster a DIY mindset and action plan. In a clear, concise style with expert advice and real-world examples, this book provides a new lens to help companies become faster and more fluid, offers easy options to tailor the system to each company’s unique circumstances, and presents strategic lessons—from Keep It Frugal to Make It Permission-less—that open up the full spectrum of innovation and make it sustainable. Using the DIY approach, organizations can build their ability to innovate and create an approach for growth that harnesses the creativity and knowledge of employees at every level.
| Author | : John Lee |
| Publisher | : John Wiley & Sons |
| Total Pages | : 224 |
| Release | : 2018-11-26 |
| Genre | : Business & Economics |
| ISBN | : 1119533112 |
Take control of your financial future with expert guidance from wealth educators and property millionaires John Lee and Vincent Wong The Wealth Dragon Way is an essential guide to creating passive income, building property-based wealth, and achieving financial freedom. This inspiring and informative resource can help you define your financial goals and identify the steps you need to take to achieve them. Exploring common myths and misinformation surrounding wealth—such as “money is the root of all evil”—this book shows how overcoming fear and self-doubt can change the way you think about wealth and your potential for personal growth. Real-world examples illustrate how entrepreneurs can use alternative strategies to acquire properties below market value. Fully updated to reflect the current economic environment, this second edition includes the Top Ten Habits of Successful Wealth Dragons as well as new chapters on the foundations of true wealth and how to adopt abundance mentality. From expanded sections on multiple income streams to a more in-depth look at the psychology behind our approach to money, such as posing the question, “Is money your friend?,” this latest edition offers a roadmap to achieving infinite wealth. Knowing why you want to be wealthy increases your chances of becoming wealthy. This essential guide explores what lies beneath our relationship with money and offers practical methods to attain the freedom that monetary wealth affords and stresses the importance of having high moral wealth. Gain practical guidance delivered with an inspiring motivational message Learn how to define your goals and maximize your likelihood of success Explore the psychological patterns that prevent us from achieving our financial goals Overcome the obstacles standing in the way of your financial freedom It has never been more important to take control of your financial future. Uncertain economic futures, increasing healthcare costs, and unreliable retirement benefits are just a few reasons to start focusing on your financial future today. No matter what your ultimate goal is—whether you want to quit the daily grind, acquire assets for increased security, or build passive income streams to achieve true financial freedom—The Wealth Dragon Way shows you the best way to get there.
| Author | : Sean Ellis |
| Publisher | : Crown Currency |
| Total Pages | : 322 |
| Release | : 2017-04-25 |
| Genre | : Business & Economics |
| ISBN | : 0451497228 |
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
| Author | : Michael Wade |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 337 |
| Release | : 2021-09-28 |
| Genre | : Business & Economics |
| ISBN | : 1264269633 |
Improve your business performance through digital transformation Digital transformation has become commonplace across public and private sector organizations, and yet most struggle to achieve tangible results from it. Many make avoidable mistakes or fall into simple traps along the way. Written by a team of global digital transformation thought leaders, Hacking Digital provides practical advice and information that you need to successfully transform your organization. Hacking Digital is organized into six easy-to-follow sections: • Initiating Your Digital Transformation • Setting Up the Right Organizational Dynamics • Working with the Outside World • Creating Value in New Ways • Leading People and Organizations • Anchoring and Sustaining Performance How do you create a sense of urgency? How do you set up digital governance? How do you create successful digital offerings? How do you manage the relationship between digital transformation and IT? How do you scale digital initiatives? Hacking Digital answers these and many other questions you need to transform your organization and seize a competitive edge for years to come. www.hackingdigital.org
| Author | : James S. Tiller |
| Publisher | : CRC Press |
| Total Pages | : 465 |
| Release | : 2004-09-29 |
| Genre | : Business & Economics |
| ISBN | : 1135502471 |
This book explains the methodologies, framework, and "unwritten conventions" that ethical hacks should employ to provide the maximum value to organizations that want to harden their security. It goes beyond the technical aspects of penetration testing to address the processes and rules of engagement for successful tests. The text examines testing from a strategic perspective to show how testing ramifications affect an entire organization. Security practitioners can use this book to reduce their exposure and deliver better service, while organizations will learn how to align the information about tools, techniques, and vulnerabilities that they gather from testing with their business objectives.
| Author | : Charles Arthur |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 249 |
| Release | : 2018-05-03 |
| Genre | : Business & Economics |
| ISBN | : 0749481994 |
Cyber Wars gives you the dramatic inside stories of some of the world's biggest cyber attacks. These are the game changing hacks that make organizations around the world tremble and leaders stop and consider just how safe they really are. Charles Arthur provides a gripping account of why each hack happened, what techniques were used, what the consequences were and how they could have been prevented. Cyber attacks are some of the most frightening threats currently facing business leaders and this book provides a deep insight into understanding how they work, how hackers think as well as giving invaluable advice on staying vigilant and avoiding the security mistakes and oversights that can lead to downfall. No organization is safe but by understanding the context within which we now live and what the hacks of the future might look like, you can minimize the threat. In Cyber Wars, you will learn how hackers in a TK Maxx parking lot managed to steal 94m credit card details costing the organization $1bn; how a 17 year old leaked the data of 157,000 TalkTalk customers causing a reputational disaster; how Mirai can infect companies' Internet of Things devices and let hackers control them; how a sophisticated malware attack on Sony caused corporate embarrassment and company-wide shut down; and how a phishing attack on Clinton Campaign Chairman John Podesta's email affected the outcome of the 2016 US election.
| Author | : Scott N. Schober |
| Publisher | : Hillcrest Publishing Group |
| Total Pages | : 203 |
| Release | : 2016-03-15 |
| Genre | : Computers |
| ISBN | : 0996902201 |
Hacked Again details the ins and outs of cybersecurity expert and CEO of a top wireless security tech firm Scott Schober, as he struggles to understand: the motives and mayhem behind his being hacked. As a small business owner, family man and tech pundit, Scott finds himself leading a compromised life. By day, he runs a successful security company and reports on the latest cyber breaches in the hopes of offering solace and security tips to millions of viewers. But by night, Scott begins to realize his worst fears are only a hack away as he falls prey to an invisible enemy. When a mysterious hacker begins to steal thousands from his bank account, go through his trash and rake over his social media identity; Scott stands to lose everything he worked so hard for. But his precarious situation only fortifies Scott's position as a cybersecurity expert and also as a harbinger for the fragile security we all cherish in this digital life. Amidst the backdrop of major breaches such as Target and Sony, Scott shares tips and best practices for all consumers concerning email scams, password protection and social media overload: Most importantly, Scott shares his own story of being hacked repeatedly and bow he has come to realize that the only thing as important as his own cybersecurity is that of his readers and viewers. Part cautionary tale and part cyber self-help guide, Hacked Again probes deep into the dark web for truths and surfaces to offer best practices and share stories from an expert who has lived as both an enforcer and a victim in the world of cybersecurity. Book jacket.
| Author | : Robert H. Lustig |
| Publisher | : Penguin |
| Total Pages | : 354 |
| Release | : 2017-09-12 |
| Genre | : Science |
| ISBN | : 1101982586 |
"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.
| Author | : Jon Nastor |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2015-12-12 |
| Genre | : |
| ISBN | : 9781519678324 |
In Hack the Entrepreneur: how to stop procrastinating, build a business, and do work that matters, Jonny Nastor will be your personal mastermind, coach, and mentor as he gives you the guidance and kick in the ass you need today.You Should Read This Book...If you are stuck and don't know what to do next...If you want to control your destiny...If you want to design a lifestyle that puts you in control of your time and income, this book is for you...If you want to do work that matters...If you want to work on projects that make a real impact and have meaning to you and others, this book will let you discover your true value...If you want the freedom to travel...If the idea of working on your business while traveling the world makes you smile, digital entrepreneurship and Hack the Entrepreneur is for you.What You Will Learn1. Getting StartedThere are similar obstacles we all face or have faced when getting started in business. Once we've broken through and started, we all wish we could've started sooner. Now you can.3. IdeasIf right now you are struggling to come up with a great business idea, don't worry: this section has you covered.5. GrowthOnce you have mastered the initial four sections, you will be ready to find and enjoy true growth. This is where you, your ideas, and your business will grow and scale way beyond you.2. MindsetThere is an endless amount of tactics and strategies you can use to start and grow your business, but without the proper mindset you will never achieve the level of success you deserve. This section will help you form that mindset.4. Being WrongAs entrepreneurs, one of our greatest struggles is the fear of being wrong, making mistakes, and failing. This section is laid out to walk you through how to be wrong in your business, as well as how to use your mistakes to learn, grow, and catapult yourself to new heights.
