Business Engineering and Service Design, Second Edition, Volume I

Business Engineering and Service Design, Second Edition, Volume I
Author: Oscar Barros
Publisher: Business Expert Press
Total Pages: 203
Release: 2016-10-14
Genre: Business & Economics
ISBN: 1631575694

This book provides the foundations of BE, reviews the disciplines integrated within its methodology, and presents plentiful evidence of its power by giving detailed application cases, including impressive results in private and public situations.

Service Design with Applications to Health Care Institutions

Service Design with Applications to Health Care Institutions
Author: Oscar Barros
Publisher: Business Expert Press
Total Pages: 184
Release: 2016-12-02
Genre: Business & Economics
ISBN: 1631575716

This book is a sequel to Business Engineering and Service Design, published by this editorial, which provides the foundations of Business Engineering; it is dedicated to health care, presenting our view of the foundations for the design of institutions that provide such service, general architectures for making designs operative, and many real cases that show how to do formal design and the benefits to be obtained.

How Can Digital Technologies Improve Public Services and Governance?

How Can Digital Technologies Improve Public Services and Governance?
Author: Nagy K. Hanna
Publisher: Business Expert Press
Total Pages: 182
Release: 2017-04-04
Genre: Business & Economics
ISBN: 1631578146

This book considers the opportunities and challenges of harnessing digital technologies for improved public services and governance. It focuses on the challenges of applying digital technologies in developing countries, where dramatic results can be realized. It addresses questions like these: How can digital technologies help enhance transparency, accountability, and participation to improve service design and delivery? Where are the opportunities to enhance key areas of governance and public service delivery? What are the promising practices to strengthen supply and mobilize demand for good governance and service delivery? What are the emerging lessons from recent experience? The author explains with real cases how ICT can be deployed to improve public sector efficiency and accountability for resource management; improve access and quality of public services for citizens; enhance transparency and reduce costs of government-business transactions, support entrepreneurship, attract private investment, and reduce the burden of regulation; and enhance the effectiveness of political oversight and policy institutions. This book details the importance of understanding the social, political, and institutional contexts and the policies that might scale up ICT for governance and public service improvement.

Collaborative Innovation

Collaborative Innovation
Author: Tony Morgan
Publisher: Business Expert Press
Total Pages: 131
Release: 2017-03-07
Genre: Business & Economics
ISBN: 1631576321

Innovation can be a challenging subject. At its worst, it is a meaningless buzzword. At its best, it is a means of driving differentiating value for an organization. But how can innovation be consistently achieved in the context of a client–service provider relationship? This publication provides a practical framework, with clear supporting recommendations, for clients and service providers to work together to overcome challenges and successfully manage, develop, and deliver innovation as a key part of their ongoing service relationship. Real-world experience, guidance, and examples are provided to assist and enable organizations to gain additional value with their service partners through delivery of innovation by design rather than by accident. Although targeted at service relationships between clients and external service providers, the content and recommendations are equally applicable and relevant for enterprises driving innovation internally or as part of a wider ecosystem.

How Creating Customer Value Makes You a Great Executive

How Creating Customer Value Makes You a Great Executive
Author: Gautam Mahajan
Publisher: Business Expert Press
Total Pages: 190
Release: 2017-10-30
Genre: Business & Economics
ISBN: 1631579894

Customer value is an overused and mis-understood term. Chris Ross said, ÒThere's a strong argument for changing the term 'marketing' and renaming it 'value creation'.Ó Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created. This book also addresses managing steps such as a customer strategy, breaking silos, inter-departmental focus on the customer, measuring customer value added, circle of promises, customer-centric circles, bill of rights, total customer value management. Remember, if you create value for others, they will create value for you!

Adoption and Adaption in Digital Business

Adoption and Adaption in Digital Business
Author: Keith Sherringham
Publisher: Business Expert Press
Total Pages: 334
Release: 2021-04-06
Genre: Business & Economics
ISBN: 1637420250

Whether it is the turnaround of a sports team to win a championship, bettering a community, remediation of business, or adoption and adaption to digital business, it is having us do things differently which brings sustainable change. This was seen throughout 2020 during the COVID-19 global pandemic. People from around the world stood up and helped each other, shared their time, goods, skills, and expertise which collectively crafted and shaped our response to COVID. Our environment was changed, capacities and capabilities implemented, behaviors emerged, and outcomes were managed. Interests and values were aligned and as empowered individuals having ownership with pride in who we are and what we do, we adopted and adapted. Knowing the issue, the importance to us, what we needed to do, and where to get help, enabled us to better ourselves and those around us. For the decisions made, we empowered and supported with variations to circumstances as required of us. This book provides the hands-on of “fixing the pipes and helping people” to capacity and capability build for the crafting and shaping of the emergent behaviors needed through our aligned interest and values with the empowered emotional ownership: “I do good work, change is coming, help me with the change, and I can do more.”

Designing Mobile Service Systems - Revised Second Edition

Designing Mobile Service Systems - Revised Second Edition
Author: E.A.M. van de Kar
Publisher: IOS Press
Total Pages: 248
Release: 2008-10-08
Genre: Business & Economics
ISBN: 1607503727

This publication is the second in the Research in Design series. Design is an effort that enjoys a growing attention in the academic world. At Delft University of Technology design is a recognized part of science. Like other technical universities, Delft is rooted in the engineering field. And in spite of questions like ‘what is design’, ‘what is engineering’ and ‘what is science’, which can be debated in long sessions, and differences that are hard to explain, it is possible to feel the differences. In this book the authors contribute to the development of a design language for the service domain. In general the engineering discipline is expanding into a field that embraces perspectives of more disciplines and actors, next to the engineer who is responsible for the artefact. The first volume in this Research in Design Series stresses the stakeholder oriented approach in the domain of architecture and urban planning (Binnekamp, van Gunsteren, & van Loon, 2006). The domain in this volume is services. This is a field in which the involvement of different stakeholders with different interests in the design process is particularly a critical success factor. A note on the second edition: improvements have been made to the text and illustrations. Apart from that the first and second edition are interchangeable.

Business Engineering and Service Design with Applications for Health Care Institutions

Business Engineering and Service Design with Applications for Health Care Institutions
Author: Oscar Barros
Publisher: Business Expert Press
Total Pages: 202
Release: 2013-10-07
Genre: Business & Economics
ISBN: 1606496271

Business Engineering attempts to provide tools, as other engineering disciplines have, for the design of businesses. This implies that enterprises should be formally designed and that their architectures, including processes, people organization, information systems, IT infrastructure and interactions with customers and suppliers should be considered in a systemic way in such design. This Enterprise Design is not a onetime effort, but, in the dynamic environment we face, organizations have to have the capability to continuously evaluate opportunities to improve their designs. Our approach includes the integrated design of a business, its service configuration (architecture) and capacity planning, the resource management processes and the operating processes. Such an approach is based on general patterns that define service design options and analytical methods that make possible resource optimization to meet demand. This is complemented with technology that allows process execution with BPMN tools and web services over SOA. In summary we integrate the design of a business with analytics and supporting IT tools in giving a sound basis for Business Engineering Our proposal has been extensively tested and improved based on the experience with hundreds of projects in all types of service industries performed at the Master in Business Engineering of the University of Chile. Several of such cases, which have had impressive economics results, are summarized in the text. In particular, we have worked on hospital services, where research and development projects that have been performed in five public hospitals will originate general solutions, summarized in the book, which will eventually be implemented in over a hundred facilities.

Principles of Marketing Engineering, 2nd Edition

Principles of Marketing Engineering, 2nd Edition
Author: Gary L. Lilien
Publisher: DecisionPro
Total Pages: 287
Release: 2013
Genre: Business & Economics
ISBN: 0985764805

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.

Leading Public Sector Innovation (Second Edition)

Leading Public Sector Innovation (Second Edition)
Author: Christian Bason
Publisher: Policy Press
Total Pages: 358
Release: 2018-06-18
Genre: Political Science
ISBN: 1447336275

The second edition of this significant text has been thoroughly revised to take account of the latest literature, case studies and international developments in the field. Drawing on global research and practical examples, Bason illustrates the key triggers and practices of public sector innovation. Each chapter includes a refined ‘how to do it’ toolkit, and two new chapters have been added, one which discusses the rise of innovation labs in the public sector, and a practical chapter focused on change leadership, to complement the existing chapter on leadership roles. The book will be a valuable resource for researchers and students in public administration, management and policy, as well as managers, project managers and staff in public sector organisations.