If ever a company could be described as the "800-pound gorilla" of its industry, eBay is just that in the exploding world of online auctions. But with more than 50 million registered users and almost $15 billion in annual merchandise sales, the only thing easier than selling on eBay is getting lumped in with all the other sellers. People looking to exponentially increase their visibility and potential profit keep turning to eBay the Smart Way, the definitive guide to smarter eBay tactics. Now in its third edition, this priceless tool has changed with the times to cover the latest trends, including local auctions, live auctions, fixed-price auctions, buying and selling cars on eBay motors, enhanced PayPal services, using digital photography, setting up eBay Stores, great inventory sources, bulk listings, eBay tools and more.Brand new chapters explain how to maximize profits in real estate sales, work with auction management services and negotiate international transactions. As always, eBay the Smart Way is the go-to resource for first-timers and veterans alike, with step-by-step instructions for listing products, creating attention-grabbing photos and descriptions, offering top-notch customer service and maintaining high credibility. eBay buyers will also benefit from strategies for negotiating the best deals. For the most in-depth and accessible information on how to make the most out of online auctions, "nothing explains it better than eBay the Smart Way." - The Internet Marketing Bookshelf.