Building Value To Last
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Author | : Crystal Maggelet |
Publisher | : Gibbs Smith |
Total Pages | : 233 |
Release | : 2019-05-21 |
Genre | : Business & Economics |
ISBN | : 1423640136 |
The life journey of the president and CEO of FJ Management, Inc.—from growing up as the daughter of two entrepreneurs to saving the family business. Discover the inspiring story of how Crystal Maggelet unexpectedly ended up as CEO of her father’s company, guiding Flying J back from bankruptcy and on to great success—all during the throes of the Great Recession of the late 2000s. Through it all, Crystal succeeded by maintaining the core philosophy handed down through generations of the Call family—the importance of building value that will last. Cowritten by Crystal herself, Building Value to Last compiles accounts from her own recollections and personal journals, as well as from interviews with key personnel.
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Total Pages | : 1050 |
Release | : 1908 |
Genre | : Construction industry |
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Author | : Philip Sugai |
Publisher | : Routledge |
Total Pages | : 226 |
Release | : 2020-09-22 |
Genre | : Business & Economics |
ISBN | : 1000178765 |
Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms but also for customers and stakeholders. Working step-by-step through strategy development, this book empowers those responsible for creating or managing new products or services to have the right mindset, understand the most important marketing tools that they can use and apply these to create unprecedented levels of value. Founded on the principle of Service Dominant Logic, the book is organized into three key sections: "The Value Mindset," "The 12 Building Blocks of Value," and "Value-Focused Marketing in Action," which walk through the process of value-focused product and service development. The strategies and tools put forward have been tested successfully across multiple industries and countries and are grounded in academic theory, emphasized by real-life case studies throughout. Readers will gain the ability to align their marketing scholarship and practices with the current definition of why a business exists and the role that marketing plays within these business practices. This is essential reading for those studying Marketing Planning and Strategy at Advanced Undergraduate, Postgraduate and MBA levels. Its uniquely applied approach also makes it an excellent guide for marketing practitioners and institutions offering professional qualifications.
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Total Pages | : 66 |
Release | : 1969 |
Genre | : Construction industry |
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Issues for 1955 accompanied by supplement: Construction volume and costs, 1915-1954.
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Total Pages | : 1302 |
Release | : 1913 |
Genre | : Business |
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Total Pages | : 278 |
Release | : 1926 |
Genre | : Business |
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Total Pages | : 1000 |
Release | : 1911 |
Genre | : Architecture |
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Total Pages | : 946 |
Release | : 1895 |
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Total Pages | : 1372 |
Release | : 1914 |
Genre | : Law reports, digests, etc |
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Total Pages | : 464 |
Release | : 1896 |
Genre | : Architecture |
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