Building Successful Partner Channels
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| Author | : Hans Peter Peter Bech |
| Publisher | : Tbk Publishing(r) |
| Total Pages | : 222 |
| Release | : 2015-04-01 |
| Genre | : |
| ISBN | : 9788793116160 |
"Building Successful Partner Channels" is a book laying out the roadmap for achieving global market leadership through independent channel partners in the software industry. When Microsoft acquired Navision in 2002 there is no doubt that the price they paid was heavily influenced by the value of our channel partner eco-system. I can think of no one better suited than Hans Peter to write a book with the title Building Successful Partner Channels. Preben Damgaard, Co-founder and CEO of Navision Predictable growth and market leadership through independent channel partners are on every software industry CEO and sales executives' mind. However, it is rarely achieved. With "Building Successful Partner Channels" Hans Peter Bech provides a great tactical approach toward reaching this goal. Torulf Nilsson, Product Executive, Visma Retail, Oslo, Norway Hans Peter Bech has been at the forefront developing indirect channels in the software industry for more than three decades and his track record is impressive. I'd highly recommend this book to anyone searching for the route to global market leadership in the software industry. Yusuf Soner, School of Management at the Sabanci University, Istanbul, Turkey Building Successful Partner Channels provides a powerful, practical approach to building a strong network of independent channel partners, so as to optimize sales and marketing activities. The book helps senior sales and marketing executives understand how to work in concert to achieve global market leadership through the indirect-channel approach. Toke Kruse, Founder and CEO at Billy, San Francisco, USA
| Author | : Marcus Cauchi |
| Publisher | : |
| Total Pages | : |
| Release | : 2018-06 |
| Genre | : |
| ISBN | : 9780692111994 |
| Author | : Julian Dent |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 385 |
| Release | : 2018-04-03 |
| Genre | : Business & Economics |
| ISBN | : 074948215X |
Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market. Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. Placing market access at the heart of business and marketing strategy, this revised edition of Sales and Marketing Channels (originally Distribution Channels) addresses emerging business models and buying behaviours with practical steps, offering an efficient structure to extract tangible commercial value from partner relationships. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources integrate innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus, the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS. Other updates include: -The impact of cloud technology -Advancing consumer channels -Monetizing the distribution of intellectual property -Plus the evolving 'gig economy', led by Uber and Deliveroo
| Author | : Hans Peter Bech |
| Publisher | : |
| Total Pages | : 394 |
| Release | : 2020-09 |
| Genre | : Business & Economics |
| ISBN | : 9788793116283 |
In this book, the author shares his experience and the fundamental principles that can be used by any small software company that has a great product, but only limited funds. The author's ambition has been to make this the handbook for how to enter foreign markets without betting the farm and failing fatally on the first attempt.
| Author | : Martyn R. Lewis |
| Publisher | : Radius Book Group |
| Total Pages | : 301 |
| Release | : 2018-08-15 |
| Genre | : Business & Economics |
| ISBN | : 1635765234 |
Lewis makes a compelling argument that businesses must look beyond their own internal view of how something is sold, to the external reality of how customers actually buy. He asserts that no one buys anything because of a sales process; customers only buy because of their own buying process. And so, for all those whose livelihood depends upon successful revenue generation, the only rational course of action is to positively influence and effectively manage the end-to-end customer-buying journey. The simple failure of mousetrap logic—that is, the quality of the product or value proposition of the service is sufficient to convince customers to make a purchase—is at the heart of most revenue generation challenges today. How Customers Buy...and Why They Don’t shows that vendors are too often trying to solve the wrong problem, because customers actually do “get it,” they just don’t buy it. The book starts by explaining Outside-in Revenue Generation. It then decodes the six elements of the Customer Buying Journey DNA. It defines the nine Buying Concerns, any one of which can derail a purchase. It unveils the deceptively simple and elegant 4Q Buying Style Quadrant that unlocks the intricacies of how buyers actually think. The second section of the book explains what you can do about customers not buying your products or services. It reveals that there are only four things—Sales and Marketing Imperatives—that can be done to positively impact the market. It goes on to walk the reader through the development of the Market Engagement Strategy. The final section of the book translates the five components of the Market Engagement Strategy into actionable sales and marketing behaviors.
| Author | : Livio Moretti |
| Publisher | : Springer |
| Total Pages | : 223 |
| Release | : 2018-11-02 |
| Genre | : Business & Economics |
| ISBN | : 3319919598 |
This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks. Every good business manager needs to have a microscope on one eye and a telescope on the other eye – this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution. Bruno Barcelos, General Manager Sandoz, a Novartis Company
| Author | : Rich Blakeman |
| Publisher | : McGraw-Hill Education |
| Total Pages | : 240 |
| Release | : 2016-11-13 |
| Genre | : Business & Economics |
| ISBN | : 9780071845328 |
The new book from global sales performance giant MHI Global! Gives you the best practices for combining direct and indirect sales channels to dramatically improve growth The world of complex sales is going through major changes. Large organizations are morphing their existing channel models to address changing customer buying habits and changing needs in their own internal cost models and sales productivity. The outcome of these changes is the creation of more “hybrid” channel models, where the traditional lines between direct and indirect sales are becoming very blurred. The Hybrid Sales Channel approaches market coverage with a fresh perspective and gives you the tools to effectively leverage your indirect and direct sales channels together in a hybrid approach to differentiate yourself in the marketplace. It reveals key best practices across industries that can guide you to immediate action to ignite growth. MHI Global is the leading worldwide company devoted to improving sales performance and customer management excellence through the combined expertise and experience of 5 powerhouse brands: Miller Heiman, AchieveGlobal, Huthwaite, Channel Enablers and Impact Learning Systems.
| Author | : Robert Wollan |
| Publisher | : John Wiley & Sons |
| Total Pages | : 244 |
| Release | : 2013-01-14 |
| Genre | : Business & Economics |
| ISBN | : 1118526309 |
Experience the growth multiplier effect through transforming the distribution and sales network Selling Through Someone Else tackles new opportunities to drive company growth by taking a fresh look at the customer smart distribution and sales process. The authors, from Accenture, one of the world's largest consulting companies, explain how companies can be smarter about what their customers truly want and maximize the return on investment from all available resources for growth opportunities by exploring creative distribution options, including leveraging partners, online outlets, iPads/tablets, your traditional sales force, and more. Selling Through Someone Else demonstrates that traditional approaches are no longer effective and how, by capitalizing on converging forces, companies can transform their "sales" approaches to grow revenue, and enhance customer and brand loyalty. Explores how globalization, new competitors, and low-cost threats are reshaping the way sales is happening today, and how to prepare your company to be successful in this new dynamic and iterative selling model Shows how analytics, the shift to digital selling and mobile sales tools, and new approaches to sales operations can reshape the entire sales function Demonstrates how new ecosystems of partners are created, managed, and incented to drive greater sales and profitability Accenture has helped numerous clients collaborate across IT, Sales, and Marketing to dramatically grow distribution and adapt to the different "playing field" of today. Selling through Someone Else applies the trends and lessons learned from Fortune 500 and Global 500 companies to mid-sized enterprises and small-medium businesses owners.
| Author | : David A. Fields |
| Publisher | : Morgan James Publishing |
| Total Pages | : 273 |
| Release | : 2017-03-21 |
| Genre | : Business & Economics |
| ISBN | : 1683501659 |
This deeply insightful guide to understanding what clients really want is “an indispensable resource for consultants” (Keith Ferrazzi, #1 New York Times-bestselling author of Never Eat Alone). Independent consulting is a potentially lucrative enterprise—but the reality seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines. The problem, according to international consulting expert David A. Fields, is twofold: 1) lack of a consistent, proven plan, and 2) fundamental misunderstanding about what clients want in a consultant. Fields, who has helped hundreds of consultants and boutique firms worldwide build profitable, sustainable practices, replaces the typical consultant’s mindset of emphasizing expertise and differentiated processes with a focus on building relationships, engendering trust, and solving clients’ existing problems. In The Irresistible Consultant’s Guide to Winning Clients, Fields synthesizes his decades of experience into a step-by-step approach to winning more projects from more clients at higher fees. From nuts-and-bolts business advice and tactics to a deeply insightful breakdown of the human side of a very human profession, Fields, named one of Advertising Age magazine’s “Marketing Top 100,” delivers a comprehensive guidebook that is at once highly approachable and satisfyingly detailed. “If I could have just one book on client strategy, this book would be it.” —Marshall Goldsmith, #1 New York Times–bestselling author of Triggers
| Author | : Mike Moore |
| Publisher | : |
| Total Pages | : 176 |
| Release | : 2018-01-15 |
| Genre | : Business & Economics |
| ISBN | : 9780999774816 |
Traditional channel marketing tactics are woefully behind the times. In Marketing Multiplied, you learn how to orient your channel marketing efforts around a modern marketing methodology that aligns with the way buyers want to buy.
