Building Donor Loyalty
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Author | : Adrian Sargeant |
Publisher | : John Wiley & Sons |
Total Pages | : 226 |
Release | : 2004-10-06 |
Genre | : Business & Economics |
ISBN | : 078797658X |
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.
Author | : Adrian Sargeant |
Publisher | : John Wiley & Sons |
Total Pages | : 226 |
Release | : 2004-09-13 |
Genre | : Business & Economics |
ISBN | : 078796834X |
Author | : Adrian Sargeant |
Publisher | : |
Total Pages | : 81 |
Release | : 2013-01-14 |
Genre | : Fund raising |
ISBN | : 9780955399336 |
In just 73 pages this little book tells you all you need to know about donor loyalty. All fundraisers want loyal donors and lots of them. But why? What benefits do really loyal donors bring? How do we find them, develop them and what will it cost? What are the pitfalls and how do we avoid those? How do we make the most of all opportunities, so that our donors stay supporting us for longer and get more out of it? These and many other questions all crowd together when fundraisers seek to address what professor Adrian Sargeant describes as, 'the single biggest challenge facing our sector today' - building donor loyalty. Luckily leading expert professor Sargeant has crammed into this tiny book all of the key essentials that fundraisers should consider if they would aspire to developing really loyal donors.
Author | : Harvey McKinnon |
Publisher | : Bonus Books, Inc. |
Total Pages | : 230 |
Release | : 2003-11 |
Genre | : Business & Economics |
ISBN | : 9781566251228 |
Fun and new innovative Bible bindings for kids ages 8 and up. New! Innovative! Fun! Perfect for kids on the go, the Sili-Flex Bible, NIV contains the full text of the bestselling New International Version with a cool new squishy binding and portable compact size. Ideal for home, school, or church use, the Sili-Flex Bible, NIV is small enough to fit into almost any backpack or bag. Features include: Fun, new "squishy" binding with two removable enclosure tabs that can be applied to other areas of the cover for added fun Complete text of the New International Version (NIV) translation of the Bible Words of Christ in red Ribbon marker
Author | : Penelope Burk |
Publisher | : Hamilton, ON : Burk & Associates |
Total Pages | : 244 |
Release | : 2003 |
Genre | : Fund raising |
ISBN | : |
"Working from research conducted over six years with hundreds of charities and donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving to charities they once supported, and what it will take to preserve their loyalty in the future. In clear language and backed by statistical evidence, Penelope Burk explores the pitfalls of our traditional approaches to donor communication and recognition and articulates what donors want but seldom get from the charities they support. The book features straightforward and accessible calculations that show how much money charities are failing to raise, and offers a step-by-step procedure for testing a donor-centered alternative and gaining its acceptance in any organization."--From publisher description.
Author | : Ken Burnett |
Publisher | : John Wiley & Sons |
Total Pages | : 386 |
Release | : 2002-10-31 |
Genre | : Business & Economics |
ISBN | : 0787966819 |
Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising
Author | : Heather M. Schallock |
Publisher | : |
Total Pages | : 110 |
Release | : 2016 |
Genre | : Customer loyalty |
ISBN | : |
This research identifies several drives of donor loyalty and strategies to build donor loyalty. Donor satisfaction is paramount to donor loyalty. Nonprofits need to build trust with their donors to demonstrate they are making sound, transparent decisions in fulfillment of their mission and the donors' intentions, which will help donors feel a commitment toward the organizations. As donors identify more with an organization, they become more loyal. Recruiting a new donor can cost two to three times the amount of an initial gift and with half of all new donors not making another gift, a concentration on recruitment without retention is costly. Donors stop giving because of a breakdown in the drives of loyalty, financial reasons, a major event in the donor's life, disappointment with recognition, or poor communications. Fundraising goals may pressure development professionals to treat donors and their gifts as one-time transactions. Quick communication, confirming the donation was received, and showing how it will be used are important, but another action is even more crucial to relationship building. Ongoing communication--before the next ask--about what the gift accomplished, progress toward achieving the goal, and/or any relevant updates must be part of the process. Nonprofits may share this information through in-person visits, phone calls, short newsletters, emails, or website stories. Regardless of the method, organizations must remember the focus is the donors' impact. The more successfully each nonprofit builds loyalty with its donors, the more the public will view nonprofits as vital and trustworthy, which will help strengthen the entire third sector.
Author | : Vanessa Chase Lockshin |
Publisher | : |
Total Pages | : 206 |
Release | : 2016-04-29 |
Genre | : Fund raising |
ISBN | : 9780995089303 |
"The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.
Author | : Elaine Jay |
Publisher | : Routledge |
Total Pages | : 364 |
Release | : 2004-07-31 |
Genre | : Business & Economics |
ISBN | : 1134372442 |
This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.
Author | : Tom Ahern |
Publisher | : John Wiley & Sons |
Total Pages | : 484 |
Release | : 2007-11-27 |
Genre | : Business & Economics |
ISBN | : 0470080396 |
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.