Building A Nations Image On The World Wide Web
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| Author | : Thomas Kenneth Gaither |
| Publisher | : Cambria Press |
| Total Pages | : 312 |
| Release | : 2007 |
| Genre | : Biography & Autobiography |
| ISBN | : 1934043567 |
This is a rich theoretical and empirical study concerning international public relations on the web for head of state English web sites for developing countries. There is no other research in this area that comes close to the depth with which this topic is addressed in this study. In this regard, its contribution is very significant. Highly original, this study breaks new ground and may very well contribute to a new field in international public relations on the internet. "This book is highly recommended for public relations, communications, and international relations scholars ... [it] not only provides scholars with new areas of theoretical development to explore, it also provides practitioners with a blueprint for future practice." - Dr. Patricia A. Curtin, Professor, Endowed Chair of Public Relations, School of Journalism and Communication, The University of Oregon
| Author | : Philip N. Howard |
| Publisher | : Oxford University Press |
| Total Pages | : 300 |
| Release | : 2010-09-02 |
| Genre | : Political Science |
| ISBN | : 0199780307 |
Around the developing world, political leaders face a dilemma: the very information and communication technologies that boost economic fortunes also undermine power structures. Globally, one in ten internet users is a Muslim living in a populous Muslim community. In these countries, young people are developing political identities online, and digital technologies are helping civil society build systems of political communication independent of the state and beyond easy manipulation by cultural or religious elites. With unique data on patterns of media ownership and technology use, The Digital Origins of Dictatorship and Democracy demonstrates how, since the mid-1990s, information technologies have had a role in political transformation. Democratic revolutions are not caused by new information technologies. But in the Muslim world, democratization is no longer possible without them.
| Author | : Jeremy Morris |
| Publisher | : Routledge |
| Total Pages | : 327 |
| Release | : 2016-04-14 |
| Genre | : Political Science |
| ISBN | : 1317590708 |
This volume offers an in-depth investigation of the role of new media in the political, social and cultural life in the region of Europe-Asia. By focusing on new media, which is understood primarily as internet-enabled networked social practice, the book puts forward a political and cultural redefinition of the region which is determined by the recognition of the diversity of new media uses in the countries included in the study. This book focuses on the period prior to the advent of ‘world internet revolutions’, and it registers the region at its pivotal moment—at the time of its entry into the post-broadcast era. Does the Internet aid democratisation or it conditioned by socio-political norms? Has the Internet changed politics or has it had to fit existing political structures? Has the use of digital technologies revolutionized election campaigns? How is hyperlinked society different from society prior to the advent of the web? How do ordinary people actually use the Internet. These and other pressing questions – crucial to understanding the post-socialist world – are investigated in the current volume. This book was published as a special issue of Europe-Asia Studies.
| Author | : Carol Lipson |
| Publisher | : Routledge |
| Total Pages | : 370 |
| Release | : 2005-05-06 |
| Genre | : Business & Economics |
| ISBN | : 1135624070 |
Over the past decade, the World Wide Web has dramatically changed the face of technical communication, but the teaching of writing has thus far altered very little to accommodate this rapidly changing context. Technical Communication and the World Wide Web offers substantial and broadly applicable strategies for teaching global communication issues affecting writing for the World Wide Web. Editors Carol Lipson and Michael Day have brought together an exceptional group of experienced and well-known teacher-scholars to develop this unique volume addressing technical communication education. The chapters here focus specifically on curriculum issues and the teaching of technical writing for the World Wide Web, contributing a blend of theory and practice in proposing changes in curriculum and pedagogy. Contributors offer classroom examples that teachers at all levels of experience can adapt for their own classes. The volume provides comprehensive coverage of the technical communication curriculum, from the two-year level to the graduate level; from service courses to degree programs. This volume is an important and indispensable resource for technical writing educators, and it will serve as an essential reference for curriculum and pedagogy development in technical communication programs.
| Author | : Eli Avraham |
| Publisher | : Springer |
| Total Pages | : 199 |
| Release | : 2016-02-25 |
| Genre | : Business & Economics |
| ISBN | : 1137342153 |
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
| Author | : |
| Publisher | : |
| Total Pages | : 736 |
| Release | : 2008 |
| Genre | : Academic libraries |
| ISBN | : |
| Author | : Nigel Morgan |
| Publisher | : Routledge |
| Total Pages | : 328 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 0750659696 |
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time. * Includes five completely new chapters authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins. * A more global coverage with new case studies and examples from the US, New Zealand, Australia and Asia. * Considers the web as a channel of place branding/promotion and its effects on the industry
| Author | : Ian Somerville |
| Publisher | : Taylor & Francis |
| Total Pages | : 282 |
| Release | : 2016-08-12 |
| Genre | : Business & Economics |
| ISBN | : 1317507916 |
International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. Presenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory building. Importantly, it highlights the role of communication strategies for actors that still deploy political violence to achieve their goals, as well as those that use it in building peace, resolving conflict, and assisting in the development of civil society. Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, former Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies. With a Foreword by Krishnamurthy Sriramesh, Editor of The Global Public Relations Handbook
| Author | : Jacquie L'Etang |
| Publisher | : Routledge |
| Total Pages | : 590 |
| Release | : 2015-08-11 |
| Genre | : Business & Economics |
| ISBN | : 1317918851 |
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
| Author | : Yu Cheng |
| Publisher | : Springer |
| Total Pages | : 277 |
| Release | : 2017-11-21 |
| Genre | : Political Science |
| ISBN | : 9811059217 |
This book is among the first to systematically analyze and discuss the Chinese government's“One Belt, One Road” initiative to promote infrastructure investment and economic development, bringing together a diverse range of scholars from China, Russia, and Eastern Europe. The book assembles a package of next generation ideas for the patterns of regional trade, investment, infrastructure development, or next steps for the promotion of enhanced policy coordination across the Eurasian continent and strategic implications for EU, Russia and other major powers, introducing innovative ideas about what these countries across belt and road can do together in the eyes of the young generation. This book will be of interest to scholars, economists, and interested observers of the international impact of Chinese development.
