Building A Buzz
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Buzz
| Author | : Marian Salzman |
| Publisher | : John Wiley & Sons |
| Total Pages | : 264 |
| Release | : 2003-04-25 |
| Genre | : Business & Economics |
| ISBN | : 9780471273455 |
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Building Buzz to Beat the Big Boys
| Author | : Steve O'Leary |
| Publisher | : Praeger |
| Total Pages | : 208 |
| Release | : 2008-03-30 |
| Genre | : Business & Economics |
| ISBN | : |
By putting the information in this book to use, small retail stores and service providers can beat back Big Chain competition and prosper.
Building Buzz
| Author | : Marisa D'Vari |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2005 |
| Genre | : Advertising |
| ISBN | : 9781564147790 |
"Shows you how to attract prospects, gain client loyalty, and develop an own of prestige through free media.
Building a Buzz
| Author | : Peggy Barber |
| Publisher | : American Library Association |
| Total Pages | : 113 |
| Release | : 2010 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0838910114 |
Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.
Brand Buzz
| Author | : Adrienne Weiss |
| Publisher | : Simple Truths |
| Total Pages | : 144 |
| Release | : 2016-10-01 |
| Genre | : |
| ISBN | : 9781608106028 |
If you want to succeed in today's hyper-competitive market, you want your brand to buzz. You want it to be a brand that people can't stop talking about, one that customers love to support. With their expertise through working on some of the biggest brands in the market, Adrienne and Greg Weiss offer their industry secrets on how to best create buzz within and around your brand. Brand Buzz lays out the 3 rules Adrienne and Greg have uncovered through their career in the branding industry: storytelling, club making, and country building. Storytelling: no one will care what your product is if you don't sell them why it is, who you are, and how this will change their lives for the better Clubmaking: creating an exclusive, just-for-you feel to your brand will make consumers crave to be a part of the magic Country Building: once you've established yourself as a product people need and want to be a part of, make your company one that is fun to be a part of! Establish a voice for your brand, cohesive marketing, and fun details Gain notoriety, generate excitement, and earn loyal customers--start building your brand's buzz now!
The Secret Life of Anna Blanc
| Author | : Jennifer Kincheloe |
| Publisher | : Prometheus Books |
| Total Pages | : 370 |
| Release | : 2015-11-03 |
| Genre | : Fiction |
| ISBN | : 163388080X |
"Socialite Anna Blanc fancies herself a Sherlock Holmes, but in her world women don't solve crimes. Anna escapes her chaperone and using an alias, takes a job as a police matron with the Los Angeles Police Department"--Back cover.
The Zen of Social Media Marketing
| Author | : Shama Hyder |
| Publisher | : BenBella Books, Inc. |
| Total Pages | : 277 |
| Release | : 2016-08-16 |
| Genre | : Business & Economics |
| ISBN | : 1942952406 |
The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
Dirty Little Secrets of Buzz
| Author | : David Seaman |
| Publisher | : Sourcebooks, Inc. |
| Total Pages | : 242 |
| Release | : 2008-10 |
| Genre | : Business & Economics |
| ISBN | : 1402224974 |
In Dirty Little Secrets of Buzz, veteran PR stunt-planner David Seaman brings a fresh, counterintuitive new-media approach to the traditional marketing and PR handbook.
Breaking in the News
| Author | : Alison Maloni |
| Publisher | : |
| Total Pages | : 144 |
| Release | : 2021-10-12 |
| Genre | : Business & Economics |
| ISBN | : 9781737921301 |
What if, one morning, you opened your email to a request from an editor at Forbes and they wanted to interview you about your company?What if a podcast that has millions of subscribers wanted to have you on to tell your story?It all could happen because you took a few hours to find the contacts, craft a pitch, and reach out to the media.You don't need to pay thousands of dollars a year to a public relations agency.Getting press coverage can be done yourself; you just need to know what it takes to be newsworthy.In this book, you will learn:How the media worksWhat journalists are looking forHow to get featured in magazines and podcastsWhat it takes to get national media exposureWhat are the best ways to prepare for your media interviewHow to establish relationships with journalistsYou will hear from experts in the news industry, publicists, and business owners who have used public relations to build their personal brands and companies. You will get inside knowledge from local and national newsrooms on how to craft the perfect pitch. This book breaks down how to get the media's attention when they are receiving hundreds of pitches a day, and once you get the call to be interviewed, you will learn how to prepare for your interview, what to wear, and how to look like a pro on television.Public relations is all about storytelling, and you have a great story to tell. You may not know what it is yet, but that's what this book will help you figure out. In fact, it's going to help you come up with multiple stories.
