Building A Business Website With Hubspot Cms How To Create A Website Landing Page Or Blog For Marketing Sales Growth
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| Author | : Jacob Lett |
| Publisher | : Bootstrap Creative |
| Total Pages | : 45 |
| Release | : 2022-12-12 |
| Genre | : Computers |
| ISBN | : |
Want to Create a Blog or Website for Your Business Marketing and Sales Strategy? I have been a part of many website redesign projects, which often take much time and can be expensive. If your company doesn’t have the skills in-house, you must spend time vetting service providers and setting up the contract with legal and accounting. Then you must spend time with discovery meetings, design meetings, strategy meetings, etc. Sometimes, this lengthy web development process is necessary, but what if you know what you want but don’t have the technical web development skills or time to create it? This is a Book on How to Create Your Own Website in Less Time and Complexity. And with No Code. I have seen business owners, marketers, and web designers build websites and landing pages in days or weeks using no-code page builders. There is a growing trend in website page builders like Webflow, Wix, Squarespace, WordPress, and HubSpot CMS. These platforms provide visual page editors and themes to dramatically increase the speed and simplicity of building a website. Instead of fussing about the web design before any content is written, you can use a theme close to what you need. After you add the content, you can hire a developer to make customizations to fine-tune your website, saving you considerable time and money. Questions I will help you answer in this book: What is a CMS content management system? How do I choose one? WordPress vs. Wix vs. HubSpot CMS - Which is the best free website builder? What about free web hosting? Why does my business need a website? How do you create templates and themes on HubSpot CMS? How to create a blog for your business? In this building a business website book, I will walk you through making a free website for your business. This will become a central component of your marketing plan and strategy. Book Chapters Introduction to How to Make a Business Website Choosing a Content Management System for Your Business HubSpot CMS vs. WordPress for building a website How to Create a Free Business Website with Hosting & SSL Security The Building Blocks of the Drag and Drop Website Page Builder Frequently Asked Questions Are You a Web Developer? Who This Website Design Book Is For Entrepreneurs who just created an LLC and need a website to start generating leads A freelancer or consultant who wants a website that is easy to build and maintain An existing business that wants to upgrade and modernize its website and make it mobile responsive Digital marketers or web developers testing out different CMS platforms for their inbound marketing strategy Just read the book Building a StoryBrand or Marketing Made Simple by Donald Miller and want to redesign your business website. Web designers, photographers, and artists looking for a website builder to host their online portfolio websites About the Author, Jake Lett I started building WordPress websites as a freelancer and saw how powerful a content management system could be for a non-technical user. Then about seven years ago, I worked at a company that used HubSpot. At first, it wasn't obvious because it was a whole new workflow and a new coding language HubL. But over time, I saw HubSpot CMS continually improve and how marketers loved using it. I could build smart templates and could adapt to the needs and challenges of a marketing team without having to leverage third-party plugins or custom PHP scripts. Buy this book now to learn how to create your business website using HubSpot CMS.
| Author | : Brian Carter |
| Publisher | : Que Publishing |
| Total Pages | : 353 |
| Release | : 2012-07-23 |
| Genre | : Business & Economics |
| ISBN | : 0133048039 |
Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways! Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you’re an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn offers you far more power than you may realize--and this book will help you leverage all of it! YOU’LL LEARN HOW TO Identify the fastest, easiest ways to profit from LinkedIn Apply today’s 15 most valuable Internet marketing principles to your LinkedIn presence Network for dollars, with this book’s proven six-step relationship-building process Find hot prospects through quick LinkedIn prospecting and introductions Use LinkedIn as a “passive prospecting platform”: Generate more leads without more work! Attract “mega-leads” through LinkedIn Answers, Events, and Groups Strengthen brand awareness and spread key messages Leverage content marketing (infographics and more) to boost brand awareness and generate more leads Accelerate your sales cycle with LinkedIn Improve your lead funnel and ensure that prospects are qualified before they talk to salespeople Establish efficient weekly LinkedIn marketing routines Optimize LinkedIn ad campaigns to maximize clicks, leads, and sales
| Author | : Marcus Sheridan |
| Publisher | : John Wiley & Sons |
| Total Pages | : 357 |
| Release | : 2019-08-06 |
| Genre | : Business & Economics |
| ISBN | : 1119610141 |
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
| Author | : Richard Mawer |
| Publisher | : Practical Inspiration Publishing |
| Total Pages | : 195 |
| Release | : 2023-03-13 |
| Genre | : Business & Economics |
| ISBN | : 1788604318 |
‘This book is a secret weapon, providing clarity and confidence in scaling to seven figures’ Sebastian Bates, The Warrior Academy The average B2B business takes 5 years to double its revenue; remarkable businesses double revenue every 12 months. In Remarkable Business Growth, Richard Mawer reveals how you can make YOUR B2B business remarkable and unlock predictable 7-figure business growth. You know you need proven strategy, processes and systems to be successful. What you’re missing is the secret of making your business remarkable at every touchpoint, a business that your customers not only use, but love and remark upon. From working with hundreds of business owners and building eight businesses of his own, Richard has developed the STEPS Growth method, to give business owners a step-by-step blueprint of processes and principles to put in place the five strategies, processes and systems that a modern business needs to grow predictably towards seven figures and beyond. www.goberemarkable.com
| Author | : Kipp Bodnar |
| Publisher | : John Wiley & Sons |
| Total Pages | : 216 |
| Release | : 2011-12-20 |
| Genre | : Business & Economics |
| ISBN | : 1118214307 |
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
| Author | : Dan Tyre |
| Publisher | : John Wiley & Sons |
| Total Pages | : 288 |
| Release | : 2018-04-24 |
| Genre | : Business & Economics |
| ISBN | : 1119482453 |
Use inbound principles to build and strengthen your company’s future We’re in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Organizations need to adjust their mindset and build a strategic foundation to deal with these facts and not just update a business plan. Inbound Organization shows leaders how to build their company's future around Inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. It explains how and why Inbound ideas and how to create a remarkable customer experience belong in the boardrooms and on the desks of founders, entrepreneurs, business leaders, and anyone who has a responsibility to lead their organizations into the future. • Discover the foundation of inbound principles • Learn how to put ideas into practice today • Read about organizations that successfully apply the principles of Inbound • Keep your business on course to succeed amidst buyer changes Stay ahead of the curve and learn how to use Inbound principles to ensure you’re always ahead of the curve.
| Author | : Brian Halligan |
| Publisher | : Wiley |
| Total Pages | : 256 |
| Release | : 2009-10-19 |
| Genre | : Business & Economics |
| ISBN | : 9780470499313 |
Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. • Improve your rankings in Google to get more traffic • Build and promote a blog for your business • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. • Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
| Author | : Paul Roetzer |
| Publisher | : John Wiley & Sons |
| Total Pages | : 260 |
| Release | : 2014-08-04 |
| Genre | : Business & Economics |
| ISBN | : 1118883438 |
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.
| Author | : Matt Kepnes |
| Publisher | : Perigee Books |
| Total Pages | : 0 |
| Release | : 2013 |
| Genre | : Tourism |
| ISBN | : 9780399159671 |
A budget-conscious traveler who toured the world for eight years offers tips for saving thousands of dollars on the road, featuring advice on such topics as avoiding currency conversion fees and acquiring free frequent flyer points.
| Author | : Brian Signorelli |
| Publisher | : John Wiley & Sons |
| Total Pages | : 289 |
| Release | : 2018-04-16 |
| Genre | : Business & Economics |
| ISBN | : 1119473446 |
Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60% of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question. With no end in sight to this trend, sales professionals and the managers who lead them must transform both the way they think about selling and how they go about executing their sales playbook. Expert author and HubSpot Sales Director, Brian Signorelli has viewed the sales paradigm shift from the inside—his unique insights perfectly describe the steps sales professionals must take to meet the needs of the empowered customer. In this book, readers will learn: How inbound sales grew out of inbound marketing concepts and practices A step-by-step approach for sales professionals to become inbound sellers What it really means to be a frontline sales manager who leads a team of inbound sellers The role executive leadership plays in affecting an inbound sales transformation For front-line seller, sales manager, executives, and other sales professionals, Inbound Selling is the complete resource to help your business thrive in the age of the empowered buyer.
