Brilliant Online Marketing
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Author | : Aline Santos |
Publisher | : Human After All Limited |
Total Pages | : 280 |
Release | : 2020-09-16 |
Genre | : Business & Economics |
ISBN | : |
Facebook's EMEA Client Council is made up of leaders from some of the most influential brands and agencies across Europe, the Middle East and Africa. The goal of the council has been to create a forum where the best minds in business can come together to share ideas and develop best practices. Build Brilliant Brands is the first attempt to capture their ideas, insights and opinions. It features 22 essays — 18 penned by council members, four by guest contributors — split across three distinct chapters: what hasn't changed in marketing, what's changing, and what needs to change. And though the essays cover a wide range of topics, each is designed to inspire and inform those who are in the business of building brilliant brands.
Author | : Nick Smith |
Publisher | : Teach Yourself |
Total Pages | : 0 |
Release | : 2014-02-28 |
Genre | : Business & Economics |
ISBN | : 9781471800399 |
The ability to successfully market digitally is crucial to anyone who wants to advance their career. Written by Nick Smith, leading expert on marketing techniques, this book quickly teaches you the insider secrets you need to know to in order to achieve successful digital marketing. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success! Sunday: Search Engine Optimisation Monday: Social media marketing Tuesday: Pay Per Click (PPC) marketing Wednesday: Mobile marketing Thursday: Email marketing Friday: Free and paid-for publicity Saturday: Building the ultimate sales website
Author | : Mitch Meyerson |
Publisher | : Entrepreneur Press |
Total Pages | : 214 |
Release | : 2015-03-04 |
Genre | : Business & Economics |
ISBN | : 1613083025 |
Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.
Author | : Simon Kingsnorth |
Publisher | : Kogan Page Publishers |
Total Pages | : 344 |
Release | : 2016-05-03 |
Genre | : Business & Economics |
ISBN | : 0749474718 |
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Author | : Fiona Humberstone |
Publisher | : |
Total Pages | : |
Release | : 2017-05-01 |
Genre | : |
ISBN | : 9780956454546 |
Author | : Nick Smith |
Publisher | : Teach Yourself |
Total Pages | : 128 |
Release | : 2014-02-28 |
Genre | : Business & Economics |
ISBN | : 1471800415 |
Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing. This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success: - Sunday: Building the ultimate sales website - Monday: SEO: The backbone of any digital marketing strategy - Tuesday: Social media marketing madness - Wednesday: Pay per click (PPC) simplified and explained - Thursday: Mobile optimization and getting mobile users - Friday: Email marketing - why you should do it no matter what - Saturday: Other marketing tricks and tips in the modern world ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Author | : Joel Pollak |
Publisher | : Simon and Schuster |
Total Pages | : 214 |
Release | : 2017-01-17 |
Genre | : Political Science |
ISBN | : 1621575381 |
A book to challenge the status quo, spark a debate, and get people talking about the issues and questions we face as a country!
Author | : Dawn McGruer |
Publisher | : John Wiley & Sons |
Total Pages | : 440 |
Release | : 2020-01-21 |
Genre | : Business & Economics |
ISBN | : 1119635888 |
8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.
Author | : Joe Rubino |
Publisher | : John Wiley & Sons |
Total Pages | : 414 |
Release | : 2011-09-14 |
Genre | : Business & Economics |
ISBN | : 1118040422 |
Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives and tactics, this comprehensive guide offers beginning network marketers and seasoned veterans alike all the specialized information and strategies they need to grow their business. Revealing a world of secrets it would take a lifetime in the industry to amass, the 37 contributors in this handy resource provide one-of-a-kind advice for building extreme wealth.
Author | : Alan Belasen |
Publisher | : CRC Press |
Total Pages | : 227 |
Release | : 2024-11-13 |
Genre | : Business & Economics |
ISBN | : 1040183166 |
The need for restructuring and transforming business practices for the benefit of humanity and the environment is a major theme of this book. Interactivity and connectedness of people and things/data is transforming everything. Many organizations, even the traditional ones, have entered a process of transformation through innovation and rethinking their business models, which affects the way leaders communicate, lead, and co-create. Brilliant leadership is a new intellectual framework to guide strategists, gamechangers, senior executives, and aspiring leaders. This new framework is based on our current work on leadership development and focuses on what it means to become a brilliant leader. Brilliant leaders have an authentic personality, the willingness to engage people/teams, inspire others, facilitate (co-)innovation, and commit to making significant contributions (humanity, environment, ethics), and be relevant. The framework is also consistent with the United Nations Sustainable Development Goals (SDG) of ensuring inclusive and equitable quality education, fostering innovation, and developing a lifelong learning mindset. Each chapter of the book is more than a collection of ideas. It is a part of the new intellectual framework that describes ‘Brilliant Leadership’. Each chapter includes a distinct contribution by experts and that at the same time is connected to other chapters through the book’s organizing schema, paralleling how the different facets of leadership are inseparable from one another. Together, the chapters present a holistic view of what it means to become a brilliant leader in the transformative digital age. The framework demonstrates this connectivity through a theoretical framework (our model) and a plan (book chapters) of how to approach the specific research inquiry, the tenets of brilliant leadership. What makes this new edition unique? The book is aimed at providing practical strategies and becoming a source of inspiration for what it means to have a new leadership mindset - a brilliant leader who understands how to communicate with empathy and authenticity, engage and inspire others, shift responsibility into shared-commitment, and spark learning in a purpose-driven innovation culture.