Bright Marketing
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| Author | : Robert Craven |
| Publisher | : Crimson |
| Total Pages | : 176 |
| Release | : 2011-06-03 |
| Genre | : Business & Economics |
| ISBN | : 1780590865 |
Look at your business through the eyes of your customer. Why should people bother to buy from you when they can buy from the competition? How can your marketing reach out to your customers? And what makes your business different from the rest? As a small business owner these are questions you will have to be able to answer confidently and assertively to make your business a success. You probably won’t be the person marketing the product, but you are the person who best understands your business and your sales proposition and you need to ensure your marketing activity is aligned to your business plan. Bright Marketing for Small Business understands this and gives company owners and directors confidence to implement a hooked up marketing plan from research to sales. Author Robert Craven helps you pinpoint: * Who you want to be communicating with (your target audience) * What method of communication is most suitable (email, letter, phone call, Twitter?) * What your message should be (your sales proposition) Remember, in today’s increasingly competitive marketplaces, people have a choice. They can buy from the 'me too' mediocrity or they can buy from the market leaders. Whether you trade locally, regionally, nationally or internationally, Bright Marketing for Small Business helps you look at your business through the eyes of your customer and put yourself ahead of the competition. Robert Craven has an extensive and practical experience of business marketing and currently the managing director of the Directors' Centre, Robert writes in an informal style which makes Bright Marketing both practical and inspiring.
| Author | : Florin Diumea |
| Publisher | : Florin Diumea |
| Total Pages | : 386 |
| Release | : 2022-07-05 |
| Genre | : Business & Economics |
| ISBN | : |
Workbook + FREE Workshop Bright Business Model will help you easily... 1. Design, validate, and deliver a solution that solves a problem and manifests your purpose. 2. Design, validate, and deliver a solution that solves a problem and manifests your purpose. 3. Build your inner-leadership manual 4. Craft a valid business solution 5. Map your business topography, the path, and design a purpose-driven business system. 6. Build a Tree of Goals (ToG) to stay focused on the goals and O.K.R.’s (objectives and key results) 7. Build a Tree of Challenges to solve any challenges your business journey may face 8. Develop an Action-Reaction Diagram to generate a S.M.A.R.T. Action Plan 9. Organize and sync data about you, your purpose, and your vital business elements in a simple visual way using the power of the 2x2 design thinking matrix. You will design an effective business strategy that directly targets your customers’ fundamental beliefs and needs. An Integrated Suite of Tools to... 1. Learn. Bright business model and 2x2 design thinking matrix are interactive methods to help you craft your Inner-Leadership Manual and Bright Business Model. 2. Validate. Brsiness workshops help to brainstorm your idea, test, and validate. 3. Connect with purpose-driven (bright) entrepreneurs like you. The primary mission of this program is to build a permanent mastermind group where Purpose-driven entrepreneurs connect to change the existing business paradigm from “for-profit” to “for purpose” and use the business journey as a path to a meaningful life — connect with ourselves, nature, and community. Bright Business Model works for.. 1. New businesses in search of a way to generate first sales, and existing companies are ready to adapt the existing business model for the “new normal. “ 2. The program is designed for start-up founders in the early stages and leaders within the existing company setting out to adapt the current model to the new economic environment. 3. A new start-up deals with different challenges than a project manager within an existing business. The bright business model and 2x2 design thinking matrix apply to both contexts. Depending on your Current State (starting point), you’ll approach the canvases and diagrams according to your goals and constraints.
| Author | : Robert Craven |
| Publisher | : Crimson Publishing |
| Total Pages | : 0 |
| Release | : 2007 |
| Genre | : Marketing |
| ISBN | : 9781854584045 |
Based on a series of award-winning workshops, Bright Marketing reveals that in a world where much is the same, your business needs to be a bit different in order to stand out from the crowd. This revolutionary book shows you how you can apply simple practical changes to your business to ensure its success! This book exposes how your business is always communicating; everything you do communicates something to the customer. With this key factor in mind, Bright Marketing helps you decide what it is that you wish to be communicating,how to be clear about who you want to be communicating with and what the message is that you want them to receive. The author, Robert Craven, has an extensive and practical experience of business marketing. Currently managing director of the Directors' Centre, Robert was titled the 'the entrepreneurship guru' by the Financial Times and as 'truly inspirational' by The Independent. Written in an informal style, this interactive book is both practical and inspiring, engaging you by helpfully leaving spaces for you to make notes and answer questions posed by the author. This book will prove indispensable whatever your business size - whether you trade locally, regionally, nationally or internationally, Bright Marketing will provide you with the know-how in order to position your businesses leaps ahead of the competition.
| Author | : E. Leigh Dance |
| Publisher | : Hillcrest Publishing Group |
| Total Pages | : 211 |
| Release | : 2009-05 |
| Genre | : Law |
| ISBN | : 1934937789 |
Globalization of business has driven a paradigm shift in corporate legal services internationally, changing how multinational corporations, their in-house legal departments and their law firms interrelate. The demands caused by international business growth require companies to confront scores of legal issues in many different countries, at the same time. Numerous factors have converged to elevate the impact of law and compliance on global business today. Understanding and responding to these factors is paramount to the success of inside and outside counsel. In this book, E. Leigh Dance presents 26 essays written by current and past heads of legal at global companies including: Azko Nobel, EADS, Fiat, FMC Technologies, Hilton, Honeywell, Lenovo, Marsh & McLennan and Schering-Plough, as well as leaders of global law firms including DLA, Eversheds, K&L Gates, Latham & Watkins, Orrick, Paul Hastings and other top legal industry experts. "This collection of 26 impressive essays, skillfully edited by Leigh Dance, creates a superb textbook for leaders as they consider current and future strategies, whether as global law firms or corporate law departments. A unique compendium of global perspectives and ideas, it makes very useful reading for all who are working to chart a course in these unprecedented times." -Ralph Baxter, Chairman and Chief Executive Officer, Orrick "Leigh Dance has managed to replicate in a book the excitement of a rich roundtable discussion among industry leaders. Reading it is like sitting in on an intimate exchange of practical experience, personal insights, and critical thinking about global business law, now and into the future. I highly recommend 'Bright Ideas.'" -Nino Cusimano, General Counsel, Telecom Italia "The legal industry is a time machine speeding through generations of change in a blink of an eye. Leigh Dance and her collaborators understand that such movement doesn't count as progress unless it is infused with bright ideas and intelligent execution. She has collected and presented those ideas in a highly readable form." -Peter Kalis, Chairman and Global Managing Partner, K&L Gates "Jump in, and profit from the many superb ideas and thought-provoking perspectives advanced in these pages, by an outstanding list of legal luminaries." -Jan Eijsbouts, former General Counsel, Akzo Nobel
| Author | : Ali Nawaz Khan |
| Publisher | : Frontiers Media SA |
| Total Pages | : 147 |
| Release | : 2022-08-03 |
| Genre | : Science |
| ISBN | : 2889766950 |
| Author | : Yogesh Dwivedi |
| Publisher | : Springer |
| Total Pages | : 568 |
| Release | : 2019-06-11 |
| Genre | : Computers |
| ISBN | : 3030206718 |
This book constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference "ICT Unbounded, Social Impact of Bright ICT Adoption" on Transfer and Diffusion of IT, TDIT 2019, held in Accra, Ghana, in June 2019. The 30 revised full papers and 4 short papers presented were carefully reviewed and selected from 72 submissions. The papers focus on Bright Information and Communication Technology, a concept that entails the development of relevant technologies, business models, public policies, social norms, international agreements, metrics of measuring national progress and preventing undesirable activities on the Internet. They are organized in the following topical sections: technology adoption, diffusion and ubiquitous computing; big data and business intellligence; smart cities; and security, privacy, ethics and misinformation.
| Author | : Regina Lee Blaszczyk |
| Publisher | : Springer |
| Total Pages | : 286 |
| Release | : 2017-08-24 |
| Genre | : History |
| ISBN | : 3319507451 |
Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies—research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.
| Author | : startups.co.uk Startups.co.uk |
| Publisher | : Crimson Publishing |
| Total Pages | : 257 |
| Release | : 2012-12-07 |
| Genre | : Business & Economics |
| ISBN | : 1780592221 |
In this book: Brought to you by the UK's leading small business website Startups.co.uk." Need a hand to get your business up and running? If you're looking for a practical guide to help you start a business, Start Your Own Business 2013,is the book for you. Covering each stage of starting up - from evaluating your business idea to marketing your product or service - this annually updated handbook includes the latest information on support and legal regulations for small businesses, plus advice on taking advantage of today's economic conditions. Whether you're looking to start up a cleaning business, set up as a freelancer, go into property development or start an eBay venture, you'll uncover the expert advice you need to succeed. Inside you'll find practical pointers and first-hand business insight from successful start-ups and top entrepreneurs including easyjet's Stelios and Betfair's Andrew Black. Find out how to: Turn an idea into a viable business Write an effective business plan Raise finance for your start-up Deal with regulations and laws Price products or services competitively Find and retain customers Market your business on a budget Hire the best employees . Other books in the Startups.co.uk series: Books on the following subjects are available from the Startups.co.uk series: Startups: Online Business, Startups: Bright Marketing, Startups: How to Start a Successful Business.
| Author | : Maryam Awaisu |
| Publisher | : iUniverse |
| Total Pages | : 243 |
| Release | : 2014-11-13 |
| Genre | : Fiction |
| ISBN | : 1491750081 |
Burning Bright is not a story about statistics, but of an over-achieving young lady, who is determined not to let sickle cell anemia stand in her way. Without notice, difficulties that Nadia Habeeb did not foresee complicate her health and love life, changing everything immensely. With the walls of life itself closing in on her, will she stand conqueror this time? If she does, what will be her fate back home in Nigeria, with a closed-off heart, and physical challenge? This is a story of a family struggling to maintain faith and hope in the face of severe emotional challenges, social upheaval, medical necessity, and the paradox of humanity. Set within the complexities of Nigerian culture, it is the story of young people trying to make their way in a world they didnt make. It is also a story of pain and redemption, of love lost and found, generational conflict, and the emergence of true faith.
| Author | : Virginia. Commission of Fisheries |
| Publisher | : |
| Total Pages | : 746 |
| Release | : 1920 |
| Genre | : Fisheries |
| ISBN | : |
