Answers for Ethical Marketers

Answers for Ethical Marketers
Author: Deirdre K. Breakenridge
Publisher: Routledge
Total Pages: 155
Release: 2021-04-21
Genre: Business & Economics
ISBN: 1000377024

With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your ethics and values into every media interview. With the understanding of how personal and professional ethics align, business leaders, managers, and students will maneuver their way around this new landscape showcasing their values in ethical conduct. This book is divided into eight important areas based on where and why a breakdown in ethical behavior is likely to occur, and delivers advice from experts on the frontlines of business communications who know what it means to face the inherent changes and challenges in this field. With more than 80 questions and answers focused on guiding marketing, PR and business professionals, readers will uncover situations where ethics are challenged, and their values will be tested. This straightforward Q&A guidebook is for professionals who realize ethics are a crucial part of decision-making in their communications and who want to maintain trust with the public and their positive brand reputations in business. Readers will receive answers to pressing ethical questions to help them apply best practice guidelines and good judgment in their own situations, based on the stories, theories, and practical instruction from the author’s 30 years of experience as well as the thought leaders featured in this book.

Ethics 4 Everyone

Ethics 4 Everyone
Author: Eric Harvey
Publisher: The Walk The Talk Company
Total Pages: 52
Release: 2002
Genre: Business & Economics
ISBN: 9781885228475

"Ethics 4 Everyone illustrates the plain fact that, on many levels, we have lost sight of the fundamental concept of right and wrong, that we seem all too willing to cut corners, and to do whatever it takes to 'close the deal' and get ahead. More than that, this training program offers do-able, long-term solutions."--Publisher.

Being Good

Being Good
Author: Simon Blackburn
Publisher: OUP Oxford
Total Pages: 172
Release: 2002-03-14
Genre: Philosophy
ISBN: 0191647314

It is not only in our dark hours that scepticism, relativism, hypocrisy, and nihilism dog ethics. Whether it is a matter of giving to charity, or sticking to duty, or insisting on our rights, we can be confused, or be paralysed by the fear that our principles are groundless. Many are afraid that in a Godless world science has unmasked us as creatures fated by our genes to be selfish and tribalistic, or competitive and aggressive. Simon Blackburn, author of the best-selling Think, structures this short introduction around these and other threats to ethics. Confronting seven different objections to our self-image as moral, well-behaved creatures, he charts a course through the philosophical quicksands that often engulf us. Then, turning to problems of life and death, he shows how we should think about the meaning of life, and how we should mistrust the sound-bite sized absolutes that often dominate moral debates. Finally he offers a critical tour of the ways the philosophical tradition has tried to provide foundations for ethics, from Plato and Aristotle through to contemporary debates.

The Ethics of Authenticity

The Ethics of Authenticity
Author: Charles Taylor
Publisher:
Total Pages: 155
Release: 2018-08-06
Genre: Civilization, Modern
ISBN: 0674987691

Everywhere we hear talk of decline, of a world that was better once, maybe fifty years ago, maybe centuries ago, but certainly before modernity drew us along its dubious path. While some lament the slide of Western culture into relativism and nihilism and others celebrate the trend as a liberating sort of progress, Charles Taylor calls on us to face the moral and political crises of our time, and to make the most of modernity's challenges. "The great merit of Taylor's brief, non-technical, powerful book...is the vigor with which he restates the point which Hegel (and later Dewey) urged against Rousseau and Kant: that we are only individuals in so far as we are social... Being authentic, being faithful to ourselves, is being faithful to something which was produced in collaboration with a lot of other people... The core of Taylor's argument is a vigorous and entirely successful criticism of two intertwined bad ideas: that you are wonderful just because you are you, and that 'respect for difference' requires you to respect every human being, and every human culture--no matter how vicious or stupid." --Richard Rorty, London Review of Books

Public Relations Ethics

Public Relations Ethics
Author: Marlene S. Neill
Publisher: Business Expert Press
Total Pages: 191
Release: 2017-12-05
Genre: Business & Economics
ISBN: 1947098659

Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as “speaking truth to power” can have serious consequences for someone’s career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.

Ethics and the Problem of Evil

Ethics and the Problem of Evil
Author: Marilyn McCord Adams
Publisher: Indiana University Press
Total Pages: 182
Release: 2017-02-27
Genre: Religion
ISBN: 0253024382

Provocative essays that seek “to turn the attention of analytic philosophy of religion on the problem of evil . . . towards advances in ethical theory” (Reading Religion). The contributors to this book—Marilyn McCord Adams, John Hare, Linda Zagzebski, Laura Garcia, Bruce Russell, Stephen Wykstra, and Stephen Maitzen—attended two University of Notre Dame conferences in which they addressed the thesis that there are yet untapped resources in ethical theory for affecting a more adequate solution to the problem of evil. The problem of evil has been an extremely active area of study in the philosophy of religion for many years. Until now, most sources have focused on logical, metaphysical, and epistemological issues, leaving moral questions as open territory. With the resources of ethical theory firmly in hand, this volume provides lively insight into this ageless philosophical issue. “These essays—and others—will be of primary interest to scholars working in analytic philosophy of religion from a self-consciously Christian standpoint, but its audience is not limited to such persons. The book offers illustrative examples of how scholars in philosophy of religion understand their aims and how they go about making their arguments . . . hopefully more work will follow this volume’s lead.”—Reading Religion “Recommended.”—Choice

Ethical Issues in Art Therapy (4th Edition)

Ethical Issues in Art Therapy (4th Edition)
Author: Bruce L. Moon
Publisher: Charles C Thomas Publisher
Total Pages: 334
Release: 2019-10-09
Genre: Psychology
ISBN: 0398093148

The real world of professional ethics in art therapy is, more times than not, a spectrum of shades of gray. In this exceptional new fourth edition, the authors raise questions and provide information related to the many ethical dilemmas art therapists face. Several chapters refer to the Ethical Principles for Art Therapists and Code of Professional Practice of the Art Therapy Credentials Board. Changes that were made to the AATA Ethics Document in 2013 are discussed. Models of how to think through and resolve the difficult ethical problems art therapists encounter during their professional lives are presented. A chapter discussing burnout and compassion fatigue—“costs of caring”-- provides an understanding of the responsibility that systems hold in supporting therapists and clients. Within each chapter, there are dilemma-laden vignettes intended to stimulate reflection and discussion. Most chapters include a series of questions pertaining to practical applications aimed at helping to review the material, formulate, and clarify positions on key issues. Also included are suggested artistic tasks intended to help the reader engage with topics in meta-cognitive, kinetic, visual, and sensory methods. Compelling illustrations throughout the text are provided as examples of creative responses to the artistic tasks. In addition, informational topics dealing with ethical violations, rights of artworks, marketing, advertising, and publicity are explored. The importance of multicultural approaches is expanded with the discussion that competence is a baseline for practice as an art therapist. Significant updates were made to the chapter that explores art therapy in the digital age. The appendices contain ethics documents of the British Association of Art Therapists for comparison. This unique book is designed for art therapy students, art therapists, expressive arts therapy professionals, and will be a useful and supplemental textbook for art therapy courses dealing with professional ethics and supervision, art therapy theory and practice.