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| Author | : Tom Acitelli |
| Publisher | : |
| Total Pages | : 418 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 1613743882 |
Charting the birth and growth of craft beer across the United States, Acitelli offers an epic, story-driven account of one of the most inspiring and surprising American grassroots movements.
| Author | : Christopher Mark O'Brien |
| Publisher | : New Society Publishers |
| Total Pages | : 289 |
| Release | : 2006-11-01 |
| Genre | : Business & Economics |
| ISBN | : 1550924966 |
Fermenting Revolution delivers an empowering message about how individuals can change the world through the simple act of having a beer. It is also the first book to view all of the important trends in human history as fundamentally revolving around beer. Globalization pitches the corporate worldview that is essentially selfish, rewarding the few while demeaning the many and devastating nature, against the sustainability movement that calls for cooperation, the protection and celebration of nature and the nurturing of equitable communities. Beer exemplifies the struggle. This book: Traces the path of brewing from a women-led, home-based craft to corporate industry; Describes how craft breweries and home-brewing are forging stronger communities; Explains how corporate mega-breweries are saving the world by pioneering industrial ecology; and Profiles the most inspiring and radical breweries, brewers and beer drinkers that are making the world a better place to live. The return to beer as a way of life is communal, convivial, democratic, healthful, and natural. The American beer renaissance champions ecologically sustainable production, and is helping to create thriving community places. After reading Fermenting Revolution, mere beer drinkers will become "beer activists," ready to fight corporate-rule by simply meeting their neighbors for a pint at the local brewpub -- saving the world one beer at a time.
| Author | : Steve Hindy |
| Publisher | : St. Martin's Press |
| Total Pages | : 274 |
| Release | : 2014-04-22 |
| Genre | : Business & Economics |
| ISBN | : 113743788X |
Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2,700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.
| Author | : Joshua M. Bernstein |
| Publisher | : Union Square & Co. |
| Total Pages | : 297 |
| Release | : 2011-11-03 |
| Genre | : Cooking |
| ISBN | : 1402793790 |
Fine wine has always had its expert guides to taste and terroir. Why not beer? Funky, young, and smart, this is the ultimate beer geeks companion, covering everything from the homebrew renaissance to nanobreweries to many of Americas preeminent beer events and festivals. Theres a revolution brewing among craft beer makers: Theyre reviving long-forgotten recipes, dosing brews with wild yeasts to create new flavors, and using organic grains and hops to forge a delicious new frontier of beer. And no ones better equipped to tell us whats happening than Joshua M. Bernstein, former Gourmet.com writer and one of the worlds foremost beer experts. He covers all of todays top trends, including high-alcohol, bourbon barrel-aged, cask-conditioned, and even gluten-free beers. Designed to look just like Joshuas notebook and featuring labels and photos, this extreme guide is a one-stop shop for cutting-edge beer technology, taste, and information.
| Author | : Jonathan Hennessey |
| Publisher | : Ten Speed Graphic |
| Total Pages | : 181 |
| Release | : 2015-09-22 |
| Genre | : Cooking |
| ISBN | : 1607746352 |
A New York Times Best Seller A full-color, lushly illustrated graphic novel that recounts the many-layered past and present of beer through dynamic pairings of pictures and meticulously researched insight into the history of the world's favorite brew. The History of Beer Comes to Life! We drink it. We love it. But how much do we really know about beer? Starting from around 7000 BC, beer has emerged as a major element driving humankind’s development, a role it has continued to play through today’s craft brewing explosion. With The Comic Book Story of Beer, the first-ever nonfiction graphic novel focused on this most favored beverage, you can follow along from the very beginning, as authors Jonathan Hennessey and Mike Smith team up with illustrator Aaron McConnell to present the key figures, events, and, yes, beers that shaped and frequently made history. No boring, old historical text here, McConnell’s versatile art style—moving from period-accurate renderings to cartoony diagrams to historical caricatures and back—finds an equal and effective partner in the pithy, informative text of Hennessey and Smith presented in captions and word balloons on each page. The end result is a filling mixture of words and pictures sure to please the beer aficionado and comics geek alike.
| Author | : Frank Appleton |
| Publisher | : Harbour Publishing |
| Total Pages | : 185 |
| Release | : 2016-09-17 |
| Genre | : Biography & Autobiography |
| ISBN | : 1550177834 |
The inspiring story behind today’s craft beer revolution is the subject of this lively memoir by Frank Appleton, the English-trained brewmaster who is considered by many to be the father of Canada’s craft-brewing movement. Appleton chronicles fifty years in the brewing business, from his early years working for one of the major breweries, to his part in establishing the first cottage brewery in Canada, to a forward look at the craft-beer industry in an ever more competitive market. Disillusioned with the Canadian brewing scene in the early 1970s, when three huge companies controlled 90 percent of the market and marketers and accountants made the decisions on what products to make, not the brewmasters, Appleton decided to “drop out” and brew his own beer while homesteading in the interior of British Columbia. He made a meagre living as a freelance writer, and his article entitled “The Underground Brewmaster” sparked the interest of John Mitchell, co-founder of the Troller Pub in Horseshoe Bay, BC. Their partnership launched the Horseshoe Bay Brewery in June 1982, the first of its kind in the country, serving the iconic Bay Ale brewed from Appleton’s recipe. Covering a range of topics, such as the difficulty of steering beer drinkers away from the “Big Boys” breweries and struggles with the BC Liquor Control Board, as well as brewing plant design and the complexities of the malting process, Brewing Revolution touches upon the foundation of what shaped the craft-beer industry in Canada. Appleton’s passion and innovation opened the gates for the scores of brewpubs and microbreweries that were to follow in both Canada and the US, and his story is of interest to anyone excited by today’s craft-beer revival.
| Author | : Robert Keifer |
| Publisher | : Brewers Association |
| Total Pages | : 207 |
| Release | : 2022-09-26 |
| Genre | : Cooking |
| ISBN | : 1938469763 |
The ubiquity of gluten-containing grains, such as barley, wheat, and rye, in modern-day brewing has prevented many potential consumers from fully enjoying the craft beer revolution. Individuals who have celiac disease, nonceliac gluten intolerance, or gluten sensitivity (as well as those who simply feel better when they avoid gluten) have historically been unable to enjoy today's characterful beers. But many other types of grain can be used to brew beer of all styles; such alternative grains greatly expand the options available to beer lovers and brewers who cannot or choose not to ingest gluten, or those who just want to experiment with new and interesting flavors. Gluten-Free Brewing includes a discussion of available gluten-free ingredients, how to source them, and how to malt them. Explore the world of ancient grains and adjuncts and learn how today's malted and roasted varieties can be used to brew to-style beers. Learn about different mashing techniques, when to use them, what additional ingredients and enzymes can help throughout the brewing process, and how they can deliver specific flavors in your beer. Take a deep dive into recipe formulation and fermentation challenges, as well as flavor, body, head retention, and color considerations when using these not-so-alternative grains to create mainstream flavors. More than 30 tested recipes are included to help brewers explore British, German, Belgian, New World, and ancient-style beers. Gluten-Free Brewing will teach you how to brew full-flavored, world-class gluten-free beers.
| Author | : Christian Garavaglia |
| Publisher | : Springer |
| Total Pages | : 513 |
| Release | : 2017-12-19 |
| Genre | : Business & Economics |
| ISBN | : 3319582356 |
This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
| Author | : Maureen Ogle |
| Publisher | : HMH |
| Total Pages | : 452 |
| Release | : 2007-10-08 |
| Genre | : Cooking |
| ISBN | : 0547536917 |
A “fascinating and well-documented social history” of American beer, from the immigrants who invented it to the upstart microbrewers who revived it (Chicago Tribune). Grab a pint and settle in with AmbitiousBrew, the fascinating, first-ever history of American beer. Included here are the stories of ingenious German immigrant entrepreneurs like Frederick Pabst and Adolphus Busch, titans of nineteenth-century industrial brewing who introduced the pleasures of beer gardens to a nation that mostly drank rum and whiskey; the temperance movement (one activist declared that “the worst of all our German enemies are Pabst, Schlitz, Blatz, and Miller”); Prohibition; and the twentieth-century passion for microbrews. Historian Maureen Ogle tells a wonderful tale of the American dream—and the great American brew. “As much a painstakingly researched microcosm of American entrepreneurialism as it is a love letter to the country’s favorite buzz-producing beverage . . . ‘Ambitious Brew’ goes down as brisk and refreshingly as, well, you know.” —New York Post
| Author | : Christopher Phillips |
| Publisher | : W. W. Norton & Company |
| Total Pages | : 334 |
| Release | : 2011-08-22 |
| Genre | : Biography & Autobiography |
| ISBN | : 0393064808 |
Thomas Jefferson proposed that we revise the Constitution every so often, not just to reflect the changing times but to revive and perpetuate our original revolutionary spirit. Could it be that the Constitution itself is part of the reason that our democracy is on life support, our government gone haywire? To find out, the author, originator of the Socrates Café dialogues, sets off on a cross-country junket to engage Americans of all stripes in an offbeat constitutional convention. Given the opportunity to rewrite the Constitution, a diverse bunch from Burning Man die hards to army veterans, Tea Party acolytes to Orange County slackers, weighs in with some really wild and worthwhile ideas about how our nation should be governed. With Jefferson as his iconoclastic and visionary guide, the author moderates these discussions and complements his participants' ideas by relating them to Jefferson's own experiences with governance and to his great expectations for our democracy. This book is an account of how we might draw from our rebellious past to incite meaningful change today; it is a map for inspiring Jeffersonian activism by tapping into our timely (and timeless) concerns about the need to give our country's democratic framework a makeover.
