Breeders' Cup

Breeders' Cup
Author: Jay Privman
Publisher: Triumph Books (IL)
Total Pages: 208
Release: 2001-01-01
Genre: Sports & Recreation
ISBN: 9781572434134

Written by a five-time Red Smith Award winner, this book captures the excitement of the world-famous sporting event through vibrant photography and engaging text that highlight the history of the race, its fabled courses, visionaries, jockeys, and breeders.

Keeneland's Ted Bassett

Keeneland's Ted Bassett
Author: James E. "Ted" Bassett
Publisher: University Press of Kentucky
Total Pages: 601
Release: 2021-12-14
Genre: Bibles
ISBN: 0813194083

In the December 30, 1967, edition of the weekly Thoroughbred trade publication, the Blood-Horse, was an announcement that took up one inch of space—James E. "Ted" Bassett III had been named assistant to the president of the Keeneland Association. It was sandwiched between equally short news items about a handicapping seminar at an East Coast racetrack and a California vacation trip by a horse-owning couple. Bassett's new job, in his own words, "was not earthshaking news." More than four decades later, Ted Bassett is one of the most respected figures within the global Thoroughbred industry. He has served as Keeneland's president, chairman of the board, and trustee, playing a critical role in its ascendency as a premier Thoroughbred track and auction house. Bassett was also president of Breeders' Cup Limited during its greatest period of growth and has been a key architect in the development of the Sport of Kings as we know it today. Written in collaboration with two-time Eclipse Award–winning journalist Bill Mooney, Keeneland's Ted Bassett: My Life recounts Bassett's extraordinary journey, including his days at Kent School and Yale University, through his U.S. Marine Corps service in the Pacific theater during World War II, and as director of the Kentucky State Police during the turbulent 1960s. He helped found the College of Justice & Safety at Eastern Kentucky University, and his continuing service to the Marine Corps has gained him the highest honors accorded to a civilian. During his forty-plus years with Keeneland, Bassett has hobnobbed with hot walkers in the track kitchen, hosted the first visit by Queen Elizabeth II to a United States track, and participated in many of the most important events in the modern history of horse racing. With self-effacing humor, characteristic charm, and candor, Bassett describes his association with historic figures such as J. Edgar Hoover and Kentucky governors Albert B. "Happy" Chandler, Edward T. "Ned" Breathitt, and John Y. Brown; and his friendships with racing personalities D. Wayne Lukas, Nick Zito, Ron McAnally, Pat Day, and Joe Hirsch. Bassett shares details about difficult corporate decisions and great racing events that only he can supply, and about the formation of Equibase, the premier data collection agency within the Thoroughbred industry. He tells about his role as an international ambassador for racing, which has made him a highly influential figure on six continents. Bassett often describes his life as a fascinating blur. That "blur" and all its unique components are brought into sharp focus in a book that is as wide-ranging as it is personal, filled with a gold mine of firsthand stories and historical details. In addition to highlighting Keeneland's reputation as the jewel of the Thoroughbred industry, Bassett chronicles the business of racing and accomplishments of many prominent people in the horse world, and elsewhere, during the twentieth century.

All You Can Worry About Is Tomorrow

All You Can Worry About Is Tomorrow
Author: R.D. Hubbard
Publisher: Rosetta Books
Total Pages: 303
Release: 2015-11-08
Genre: Biography & Autobiography
ISBN: 0795347731

“Part autobiography, part bulleted business advice” from the legendary entrepreneur, horse racing breeder, and philanthropist (Ruidoso News). “R.D. Hubbard’s journey is the embodiment of the American Dream. Born of humble means to great success and all the while tirelessly giving back to the less fortunate to help them reach their dreams.”—Goldie Hawn, actress, producer & director, founder & board chair, The Hawn Foundation & Mind UP R.D. (Dee) Hubbard has been an inspiration and a beacon for resourceful entrepreneurs for decades. In All You Can Worry About Is Tomorrow, Hubbard shares milestones of his own experience that could help future entrepreneurs. Just a few of the topics he tackles are: How do you size up people and motivate specialized talent? How can entrepreneurs earn trust from financial decision-makers? How do you best apply invaluable customer input to build lasting relationships? How do you master timing . . . in seizing opportunity or deciding to sell? How do you best keep your eye and your energy focused on tomorrow? Dee Hubbard was recognized as a plain-spoken, straight-talking source of invaluable experience and wisdom. His unvarnished inside story reveals how he converted adversity into astonishing opportunity time and again in a colorful and inspiring life. Net author proceeds from the sale of this book are being donated to the scholarship programs of BIGHORN Golf Club Charities, benefiting employees and their families

Sports Sponsorship

Sports Sponsorship
Author: John A. Fortunato
Publisher: McFarland
Total Pages: 227
Release: 2013-08-14
Genre: Sports & Recreation
ISBN: 0786474319

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.

Races, Games, and Olympic Dreams

Races, Games, and Olympic Dreams
Author: Tom Hammond
Publisher: University Press of Kentucky
Total Pages: 254
Release: 2024-08-20
Genre: Biography & Autobiography
ISBN: 1985901021

In sports, not all the long shots who succeed are athletes. In 1984, Tom Hammond, a forty-year-old sportscaster who had primarily worked in Kentucky and the Southeast, got an unlikely opportunity to appear on the NBC Sports telecast of the inaugural Breeders' Cup. Assigned to report from the stall area on what was supposed to be a single broadcast, Hammond performed so well that an NBC executive offered him a chance to call NFL games on the spot. That broadcast launched Hammond's thirty-four-year career with NBC Sports and his rise to the top levels of American television sportscasting. Along with cowriter Mark Story, Hammond pulls back the curtain to reveal how a Kentucky native who started out reading horse racing results on Lexington radio went on to broadcast from thirteen Olympic Games. While covering Thoroughbred racing for NBC, Hammond broadcast sixteen Kentucky Derby and Preakness Stakes races and eleven runnings of the Belmont Stakes, including American Pharoah's historic 2015 Triple Crown victory. Hammond offers glimpses into his time as the play-by-play voice for Notre Dame football, calling NBA and NFL games, and his long-running stint announcing Southeastern Conference men's basketball for the league's syndicated TV package. Races, Games, and Olympic Dreams is an intimate and gripping look at Hammond's experiences, including his coverage of Olympic track and field, figure skating, speed skating, ice dancing, diving, and basketball events. Hammond worked with broadcasting luminaries such as Dick Enberg, Bob Costas, Cris Collinsworth, and Bill Walton, and encountered world-class athletes like Allyson Felix, Michael Jordan, Sarah Hughes, and Peyton Manning. Although his career has spanned the nation and the world, Hammond's roots have always remained firmly planted in the Bluegrass State.

Encyclopaedia Britannica Almanac 2010

Encyclopaedia Britannica Almanac 2010
Author: Encyclopaedia Britannica, Inc.
Publisher: Encyclopaedia Britannica, Inc.
Total Pages: 882
Release: 2010-01-01
Genre: Juvenile Nonfiction
ISBN: 1615353291

The Encyclopaedia Britannica 2010 Almanac, is the complete source for fast facts. Published in association with Time Magazine, the Encyclopaedia Britannica Almanac 2010 includes more coverage of key subjects such as the arts, business, people, science, and the world than other leading almanacs. Read about the ongoing humanitarian crisis in Darfur, the rise of global food prices and the accompanying political and financial effects, the growing military operation in Afghanistan, the lives of influential political leaders, athletes, authors, heroes and much more !

Betting on Horse Racing For Dummies

Betting on Horse Racing For Dummies
Author: Richard Eng
Publisher: John Wiley & Sons
Total Pages: 391
Release: 2022-11-21
Genre: Games & Activities
ISBN: 1119909155

Betting on Horse Racing For Dummies is packed with information that teaches you the ins and outs of the racetrack. You’ll learn how to improve your odds, avoid common betting mistakes, and just plain have fun at the races. This is a spectator’s easy-to-understand guide, so you’ll have no trouble identifying the racing breeds with their strengths and weaknesses, sizing up the jockey, understanding the importance and role of a trainer, placing bets, managing money, and beyond. Can’t make it to the track? No worries! You’ll get the scoop on online betting with off track betting sites and apps. This update covers the latest changes in the betting world and in the racing world, so you’ll know just what you’re wagering. Learn about the different types of horse racing Discover and identify the best racing breeds Know your jockeys and trainers Make smart wagers and manage your funds For beginning betters, Betting on Horse Racing For Dummies is your ticket to well informed wagers and a winning edge. Already know the ropes? You’ll love the market trends and insider tips you’ll find inside.

Modern Greats (text version)

Modern Greats (text version)
Author: Timeform
Publisher: Timeform
Total Pages: 393
Release: 2013-12-16
Genre: Sports & Recreation
ISBN:

Following in the tradition of the highly acclaimed 'Favourite Racehorses' published in 1997, Modern Greats brings the story of racing in the Timeform era right up to date. Modern Greats relives the memories of Flat superstars such as Dubai Millennium, Sea The Stars and Black Caviar, as well as jumps heroes like Kauto Star, Best Mate and Moscow Flyer, plus many, many more. Topics covered include the ‘Globetrotters’ on the Flat, looking at the rapid evolution and increasing importance of the international scene, while the jumps has a dedicated Grand National section featuring some of the more memorable winners and the stories that surrounded them.