Brandweek

Brandweek
Author:
Publisher:
Total Pages: 908
Release: 2004-04
Genre: Advertising
ISBN:

Destination Branding

Destination Branding
Author: Nigel Morgan
Publisher: Routledge
Total Pages: 328
Release: 2007-06-07
Genre: Business & Economics
ISBN: 1136411097

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

International Directory of Company Histories

International Directory of Company Histories
Author: Jay P. Pederson
Publisher: International Directory of Com
Total Pages: 744
Release: 2004
Genre: Business & Economics
ISBN: 9781558625044

Multi-volume major reference work bringing together histories of companies that are a leading influence in a particular industry or geographic location. For students, job candidates, business executives, historians and investors.

International Directory of Company Histories

International Directory of Company Histories
Author: Tina Grant
Publisher: Saint James Press
Total Pages: 680
Release: 2004
Genre: Business & Economics
ISBN: 9781558625051

Annotation This multi-volume series provides detailed histories of more than 4,550 of the largest and most influential companies worldwide.

Adams Internet Job Search Almanac (2001-2002)

Adams Internet Job Search Almanac (2001-2002)
Author: Michelle Roy Kelly
Publisher: Adams Media
Total Pages: 292
Release: 2000-10-01
Genre: Business & Economics
ISBN: 9781580624268

Find dozens of employment opportunities with the help of this road map for finding a job on the information superhighway. Geared toward computer users of all levels, this easy-to-use resource covers all aspects of job hunting online.

Billboard

Billboard
Author:
Publisher:
Total Pages: 100
Release: 2001-09-15
Genre:
ISBN:

In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Advertising and Public Relations

Advertising and Public Relations
Author: Shelly Field
Publisher: Infobase Publishing
Total Pages: 337
Release: 2005
Genre: Advertising
ISBN: 1438110618

Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.