Brandlife Boutique Hotels And Hostels
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| Author | : Viction Viction Workshop |
| Publisher | : Viction:ary |
| Total Pages | : 0 |
| Release | : 2017-05-25 |
| Genre | : Branding (Marketing) |
| ISBN | : 9789887774631 |
"The boutique hotel trend shows no sign of slowing down with stylish lodgings popping up everywhere for any budget. More than just a shelter for trippers to rest their tired heads, contemporary boltholes are also meant to be social clubs, gallery space, and a gateway to local culture and stories. Some may even aspire to become an attraction themselves, offering one-of-a-kind hideaways to add an extra layer to travellers' short stays. From conception to delivery, BRANDLife: Boutique Hotels & Hostels examines how new boltholes foreground branding and interiors in their business concepts, visible in their furniture selections, wayfinding systems, visual identities and more. Through case studies, colourful showcases and interviews with leading hoteliers and brand specialists, readers will acquire a rare insight into how these visionaries corner the market and remarkably connect customers from around the world."--front cover.
| Author | : |
| Publisher | : |
| Total Pages | : |
| Release | : 2017 |
| Genre | : |
| ISBN | : |
| Author | : Victionary |
| Publisher | : Viction:ary |
| Total Pages | : 0 |
| Release | : 2020 |
| Genre | : Bars (Drinking establishments) |
| ISBN | : 9789887903390 |
Food and beverage hold the power to unite people across ages, cultures, and identities. The simple act of enjoying meals or drinks together, even with strangers, can form the basis for some of life's most cherished moments. To facilitate these connections, the best restaurants and bars today know how important it is to offer remarkable culinary experiences amidst thoughtfully designed environments. BRANDLife: Restaurants & Bars demonstrates how effective graphic identities and interior spaces can not only weave a compelling brand narrative, but also create the perfect setting for new stories, memories, and relationships. It showcases a wide range of establishments where menus complement milieus perfectly, from luxe themed eateries to the unpretentious diner down the street.
| Author | : Viction:ary |
| Publisher | : |
| Total Pages | : 280 |
| Release | : 2019-03 |
| Genre | : Branding (Marketing) |
| ISBN | : 9789887774792 |
Concept stores are all about discovery and experience, creating a unique retail environment where shoppers can explore a new vision for consumer culture.Hyper-curated, many emphasize quality over quantity of goods, presenting a well thought out and defined brand identity that encapsulates their philosophy. Some maintain an assortment within a very finite range, keeping it fresh through new products and vendors, others create stories around which to merchandise, dramatically changing their inventories month-to-month. This new volume of Brandlife examines not only concept stores but also pop-up shops that are experimenting with new models for retail establishments whether food, fashion or lifestyle. Includes a diverse array of brand collateral and interiors to inspire.
| Author | : Anthony G. Bennett |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 481 |
| Release | : 2009-06-19 |
| Genre | : Business & Economics |
| ISBN | : 0071626158 |
"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association "For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University "A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER'S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.
| Author | : Peng Chong |
| Publisher | : |
| Total Pages | : 248 |
| Release | : 2018 |
| Genre | : Design |
| ISBN | : 9781912268535 |
With the continuous development of science and technology, human has stepped into an era of experience economy and interactivity has received more attention. The use of interactivity in packaging design can cause users' emotional interaction, thus generating the will to purchase, which is the significance of interactive packaging design. This book introduces what's interactive packaging, its types, functions, generated background, design principles, design factors, how to establish an interactive relationship, and the application of new technology and new materials in interactive packaging design through a combination of text and pictures. Detailed interactive principle analyses are included in a large amount of design cases for readers to understand interactive packaging design and enable them to create user-attractive interactive packaging design works.
| Author | : Victionary |
| Publisher | : BRANDlife |
| Total Pages | : 280 |
| Release | : 2021-10-12 |
| Genre | : |
| ISBN | : 9789887972662 |
In a world driven by well-being and appearances, the modern healthcare and beauty industry is a thriving one with consumer demographics that span across all layers of society. Besides the conglomerates that continue to dominate international markets, there has also been a large rise in independent companies with strong ideals and concepts that cater to a more comprehensive as well as specific range of needs. BRANDLife: Health & Beauty explores how compelling graphic identities and interiors play a crucial role in impacting the perceptions and promises offered by upcoming and established healthcare and beauty brands today. From eye-catching packaging on cosmetics and skincare products to effective spatial planning for hair salons and medical centers, it offers visual inspiration and valuable insights as to how creativity and design ultimately affect the quality of experiences and outcomes.
| Author | : Catherine Harvey |
| Publisher | : Gingko Press |
| Total Pages | : 240 |
| Release | : 2017-02 |
| Genre | : Design |
| ISBN | : 9781584235729 |
The past decade has seen an explosion in the number of boutique hotels the world over. Through clever branding and unique interiors, they capture our dreams and yearnings, providing refuge for vacationers and weary business travelers alike. No longer satisfied with the trappings of yesteryear, todays visitors require more places that speak to their sense of self or aesthetic leanings. Hotel Branding features some of the most brilliant brand strategies of recent years campaigns that integrate mission with material expression. Some of the hotels profiled evoke earlier century opulence, others a quiet minimalism. Both exhibit experiential differentiation through the interplay of design elements. Many house onsite eateries that will appeal to the most discerning foodies and provide even more opportunities for identity work. From creative do not disturb signs, to menus, wayfinding, stationery, bath product packaging and more no potential canvas is overlooked. Includes NoMad Hotel, Wythe Hotel, Hudson New York, The Standard, High Line, Hotel Americano, Hotel Lincoln, The Godfrey Hotel Chicago, The Ampersand Hotel, citizenM hotel London Bankside, Qbic London City Hotel, The Thief, Ett Hem Stockholm, Scandic Grand Central, The Student Hotel, Hotel the Exchange, Casa Camper Berlin, 25hours Hotel Bikini Berlin, Michelberger Hotel, Hotel Daniel Vienna, Urbanauts, 25hours Hotel Zrich West, Mama Shelter, New Majestic Hotel, Wanderlust Hotel, Art Series Hotels and QT Sydney.
| Author | : Viction Workshop |
| Publisher | : |
| Total Pages | : 287 |
| Release | : 2016 |
| Genre | : Body art |
| ISBN | : 9789887714835 |
Tattoos are capable of reflecting both their owner s style and interests as well as advertising the talent of the artist involved. With tremendous skill and vision they are able to transform skin into canvas, working with their clients to produce artwork that is unique and meaningful. Combining motifs from contemporary art and design trends with traditional methods, the artists of today push the boundaries of the expected. Ink The Art of Tattoo includes interviews with some of the global masters in the field as well as a gallery of flash art and exquisite photography throughout.
| Author | : Pamela Lanier |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2000-09 |
| Genre | : Hotels |
| ISBN | : 9781580082471 |
The anniversary edition of "Elegant Small Hotels" highlights the great boutique hotels of the world. With exquisitely appointed guestrooms and suites, inspired architecture, luxurious ambiance, and personal service par excellence, these hotels cater to a clientele that includes royalty, ambassadors, celebrities, and discerning world travelers. This travel companion for the well-heeled features up-to-date information about amenities, as well as fascinating facts about each hotel's history and location. Pack this popular guide next time you travel and turn your trip into the vacation of a lifetime.
