Branding The Man
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| Author | : Bertrand Pellegrin |
| Publisher | : Simon and Schuster |
| Total Pages | : 250 |
| Release | : 2010-02-16 |
| Genre | : Business & Economics |
| ISBN | : 1581157290 |
Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the opportunities which arise from these “comfort zones” to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men’s retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the “next frontier” in retail. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
| Author | : Patrick Hanlon |
| Publisher | : Simon and Schuster |
| Total Pages | : 273 |
| Release | : 2006-01-24 |
| Genre | : Business & Economics |
| ISBN | : 074327797X |
The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.
| Author | : David Ogilvy |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2011 |
| Genre | : Advertising |
| ISBN | : 9781904915379 |
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
| Author | : Alan Flusser |
| Publisher | : Harper Collins |
| Total Pages | : 203 |
| Release | : 2002-10-01 |
| Genre | : Design |
| ISBN | : 0060191449 |
Dressing the Man is the definitive guide to what men need to know in order to dress well and look stylish without becoming fashion victims. Alan Flusser's name is synonymous with taste and style. With his new book, he combines his encyclopedic knowledge of men's clothes with his signature wit and elegance to address the fundamental paradox of modern men's fashion: Why, after men today have spent more money on clothes than in any other period of history, are there fewer well-dressed men than at any time ever before? According to Flusser, dressing well is not all that difficult, the real challenge lies in being able to acquire the right personalized instruction. Dressing well pivots on two pillars -- proportion and color. Flusser believes that "Permanent Fashionability," both his promise and goal for the reader, starts by being accountable to a personal set of physical trademarks and not to any kind of random, seasonally served-up collection of fashion flashes. Unlike fashion, which is obliged to change each season, the face's shape, the neck's height, the shoulder's width, the arm's length, the torso's structure, and the foot's size remain fairly constant over time. Once a man learns how to adapt the fundamentals of permanent fashion to his physique and complexion, he's halfway home. Taking the reader through each major clothing classification step-by-step, this user-friendly guide helps you apply your own specifics to a series of dressing options, from business casual and formalwear to pattern-on-pattern coordination, or how to choose the most flattering clothing silhouette for your body type and shirt collar for your face. A man's physical traits represent his individual road map, and the quickest route toward forging an enduring style of dress is through exposure to the legendary practitioners of this rare masculine art. Flusser has assembled the largest andmost diverse collection of stylishly mantled men ever found in one book. Many never-before-seen vintage photographs from the era of Cary Grant, Tyrone Power, and Fred Astaire are employed to help illustrate the range and diversity of authentic men's fashion. Dressing the Man's sheer magnitude of options will enable the reader to expand both the grammar and verbiage of his permanent-fashion vocabulary. For those men hoping to find sartorial fulfillment somewhere down the road, tethering their journey to the mind-set of permanent fashion will deliver them earlier rather than later in life.
| Author | : Jacob Gallagher |
| Publisher | : Phaidon |
| Total Pages | : 528 |
| Release | : 2021 |
| Genre | : Design |
| ISBN | : 9781838662479 |
The first-ever authoritative A-Z celebration of the 500 greatest names in men's fashion - 200 years of men's style through the work of designers, brands, photographers, icons, models, retailers, tailors, and stylists around the globe
| Author | : Maggie Shayne |
| Publisher | : Silhouette |
| Total Pages | : 0 |
| Release | : 1998-10-23 |
| Genre | : Texas |
| ISBN | : 9780373650217 |
Having lost everyone he loved, Marcus Brand dares not love again, for he knows all too well the pain of loving and losing. By hiding behind his secret identity as the hero known as The Guardian, he protects the people of his city, as well as his heart. But the very enticing Casey Jones is one woman who may pose a threat to Marcus's protected secrets!
| Author | : Andrew Pettegree |
| Publisher | : |
| Total Pages | : 402 |
| Release | : 2015 |
| Genre | : Book industries and trade |
| ISBN | : 1594204969 |
A revolutionary look at Martin Luther, the Reformation, and the birth of publishing, on the eve of the Reformation's 500th anniversary When Martin Luther posted his "theses" on the door of the Wittenberg church in 1517, protesting corrupt practices, he was virtually unknown. Within months, his ideas spread across Germany, then all of Europe; within years, their author was not just famous, but infamous, responsible for catalyzing the violent wave of religious reform that would come to be known as the Protestant Reformation and engulfing Europe in decades of bloody war. Luther came of age with the printing press, and the path to glory of neither one was obvious to the casual observer of the time. Printing was, and is, a risky business--the questions were how to know how much to print and how to get there before the competition. Pettegree illustrates Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure, its first brand. He recognized in printing the power of pamphlets, written in the colloquial German of everyday people, to win the battle of ideas. But that wasn't enough--not just words, but the medium itself was the message. Fatefully, Luther had a partner in the form of artist and businessman Lucas Cranach, who together with Wittenberg's printers created the distinctive look of Luther's pamphlets. Together, Luther and Cranach created a product that spread like wildfire--it was both incredibly successful and widely imitated. Soon Germany was overwhelmed by a blizzard of pamphlets, with Wittenberg at its heart; the Reformation itself would blaze on for more than a hundred years. Publishing in advance of the Reformation's 500th anniversary, Brand Luther fuses the history of religion, of printing, and of capitalism--the literal marketplace of ideas--into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history.
| Author | : Patrick Duffy |
| Publisher | : Simon and Schuster |
| Total Pages | : 240 |
| Release | : 2016-06-21 |
| Genre | : Fiction |
| ISBN | : 1618686399 |
Dive deeper than ever before and discover the origins of The Man from Atlantis. When TV unveiled the series Man from Atlantis no one knew the how, where and why of Mark Harris. Over time the show’s star Patrick Duffy formulated his own version of the history of Mark and his people. Here at last is the book that gives every reader and fan of the show the life and mythology of Atlantis, who they were and where they came from. Patrick Duffy’s close connection to his fictional character gives us a special look "behind the scenes" of this amazing fantasy story. Mark Harris, the Man from Atlantis, has been quietly living under the protection of Dr. Elizabeth Merrill who saved his life in 1976. By studying his abilities the two have contributed countless advances for mankind’s development. Only a select few know his true identity: Jason the whiz kid of the science lab. Stacy the bright young intern–who is constantly flustered by Mark’s presence. Dr. Nagashima, a master of oceanic knowledge who Elizabeth lured from Japan to join her inner circle. Then their California ocean side laboratory is shaken when several attempts are made upon Mark’s life. He discovers the assailants have powers similar to his and he is lead into the uncharted depths of the oceans. As he discovers his past Mark’s origins and genealogy finally come to the surface. Includes photos from the author's personal collection.
| Author | : Steve Harvey |
| Publisher | : Harper Collins |
| Total Pages | : 254 |
| Release | : 2010-06-01 |
| Genre | : Self-Help |
| ISBN | : 0061999571 |
Steve Harvey, the host of the nationally syndicated Steve Harvey Morning Show, can't count the number of impressive women he's met over the years, whether it's through the "Strawberry Letters" segment of his program or while on tour for his comedy shows. Yet when it comes to relationships, they can't figure out what makes men tick. Why? According to Steve it's because they're asking other women for advice when no one but another man can tell them how to find and keep a man. In Act Like a Lady, Think Like a Man, Steve lets women inside the mindset of a man and sheds light on concepts and questions such as: The Ninety Day Rule: Ford requires it of its employees. Should you require it of your man? The five questions every woman should ask a man to determine how serious he is. And much more . . . Sometimes funny, sometimes direct, but always truthful, Act Like a Lady, Think Like a Man is a book you must read if you want to understand how men think when it comes to relationships.
| Author | : Jake Knapp |
| Publisher | : Random House |
| Total Pages | : 288 |
| Release | : 2016-03-10 |
| Genre | : Business & Economics |
| ISBN | : 1473526809 |
A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.
