Branding Inside Out
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Author | : Nicholas Ind |
Publisher | : Kogan Page Publishers |
Total Pages | : 225 |
Release | : 2017-10-03 |
Genre | : Business & Economics |
ISBN | : 0749478918 |
Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the renowned branding expert and prolific author Nicholas Ind. Branding Inside Out contains both new thinking and new practice on internal branding. The new thinking chapters in the book feature original research on the principles that underpin effective internal branding programmes, while the new practice chapters provide examples of how such companies as Patagonia, NN Group and Adidas both attract new employees and build employee engagement. Taken together, these contributions and case studies form a vital book to help any marketer understand and implement successful internal branding programmes, and win the active involvement of their people. Online resources include supporting PowerPoint slides and case studies for each chapter.
Author | : Nicholas Ind |
Publisher | : Kogan Page |
Total Pages | : 0 |
Release | : 2017 |
Genre | : BUSINESS & ECONOMICS |
ISBN | : 9780749478902 |
Build a successful brand and create value through achieving the active involvement of your organisation's people.
Author | : Rik Riezebos |
Publisher | : Routledge |
Total Pages | : 209 |
Release | : 2012-03-15 |
Genre | : Business & Economics |
ISBN | : 113662709X |
Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand. Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach based on two fundamental choices: Firstly, the book was written from the perspective of the brand manager, and has therefore been shaped as a practical roadmap. Secondly, this book advocates a new stance on positioning, teaching the reader to look from the inside-out, instead of adopting the usual outside-in methodology. This inside-out approach departs from an analysis of the corporate identity, enabling better fulfilment of external positioning, and ensuring internal support. This book is intended for (future) managers, marketing professionals and communication professionals responsible for the commercial success and reputation of a brand. The contents have a practical set-up, reinforced by engaging examples, and enable the reader to individually complete a positioning process.
Author | : Universal Design Studio |
Publisher | : Phaidon |
Total Pages | : 312 |
Release | : 2021 |
Genre | : ARCHITECTURE |
ISBN | : 9781838663056 |
The debut monograph from award-winning and acclaimed architecture and interior design practice Universal Design Studio - and the perfect expression of this award-winning studio's ethos and approach: to design from the inside out
Author | : |
Publisher | : Chronicle Books |
Total Pages | : 179 |
Release | : 2015-05-26 |
Genre | : Performing Arts |
ISBN | : 1452147493 |
From an adventurous balloon ride above the clouds to a monster-filled metropolis, Academy Award®-winning director Pete Docter ("Monsters, Inc.," "Up") has taken audiences to unique and imaginative places. In Disney•Pixar's original movie " Inside Out," he will take us to the most extraordinary location of all—inside the mind. Growing up can be a bumpy road, and it's no exception for Riley, who is uprooted from her Midwest life when her father starts a new job in San Francisco. Like all of us, Riley is guided by her emotions – Joy, Fear, Anger, Disgust, and Sadness. The emotions live in Headquarters, the control center inside Riley's mind, where they help advise her through everyday life. As Riley and her emotions struggle to adjust to a new life in San Francisco, turmoil ensues in Headquarters. Although Joy, Riley's main and most important emotion, tries to keep things positive, the emotions conflict on how best to navigate a new city, house and school. In this groundbreaking and illuminating film, Pixar Animation Studios examines the extraordinary depths of the mind and the powers of emotion and imagination. The Art of Inside Out provides an exclusive look into the artistic exploration that went into the making of this vibrant film. Featuring concept art—including sketches, collages, color scripts, and much more—and opening with a foreword by actress Amy Poehler and introduction by the film's writer and director Pete Docter, this is the ultimate behind-the-scenes experience of the making of this landmark film. Copyright ©2015 Disney Enterprises, Inc. and Pixar. All rights reserved.
Author | : Nicholas Ind |
Publisher | : |
Total Pages | : 224 |
Release | : 2017 |
Genre | : |
ISBN | : |
Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people.
Author | : Tim Andrews |
Publisher | : Taylor & Francis |
Total Pages | : 238 |
Release | : 2017-05-18 |
Genre | : Business & Economics |
ISBN | : 1351756842 |
In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. Replete with anecdotes, interviews and case studies, Andrews and Chew provide an insightful, detailed and timely examination for all those interested in today’s primary corporate preoccupation set in the world’s most exciting marketplace.
Author | : John Zukowsky |
Publisher | : Rizzoli Publications |
Total Pages | : 0 |
Release | : 2019-09-10 |
Genre | : Architecture |
ISBN | : 0789337002 |
Fifty of the world’s most important buildings seen through specially commissioned isometric illustrations and detailed photographs and plans, providing the perfect introduction to architecture for students and anyone interested in buildings. Taking readers behind architecture’s facades and finishes, this charmingly illustrated book explores how some of the most important buildings in the world were constructed. Specially commissioned isometric drawings present the essential structural elements of the world’s masterpiece buildings that are not visible to the naked eye. These illustrations are displayed alongside plans, details, and photographs, all of which are clear and accessible, yet accurate and elegant enough to satisfy the most discerning eye. This fascinating book explores the thinking and expertise behind architects’ designs and offers a means by which to better understand buildings already visited as well as those on the must-see list. Selections range from domestic structures such as Frank Lloyd Wright’s Fallingwater and skyscrapers such as the Chrysler Building, to iconic classics such as the Louvre and Barcelona’s famed Sagrada Familia Cathedral. The buildings have been chosen for their importance and interest, their role in the development of architectural thinking, and the structural secrets that intricate 3-D drawings can reveal.
Author | : Gerald F. Davis |
Publisher | : Harvard Business Review Press |
Total Pages | : 224 |
Release | : 2015-02-24 |
Genre | : Business & Economics |
ISBN | : 1422185109 |
MAKE YOUR COMPANY A FORCE FOR GOOD You’re ambitious. You’re not afraid to take risks. You want to bring about positive social change. And while your peers have left a trail of failed start-ups in their wake, you want to initiate change from within an established company, where you can have a more far-reaching, even global impact. Welcome to the club—you’re a social intrapreneur. But even with your enviable skill set, your unwavering social conscience, and your determination to change the world, your path to success is filled with challenges. So how do you get started and maintain your momentum? Changing Your Company from the Inside Out provides the tools to empower you to jump-start initiatives that matter to you—and that should matter to your company. Drawing on lessons from social movements as well as on the work of successful intrapreneurs, Gerald Davis and Christopher White provide you with a guide for creating positive social change from within your own organization. You’ll learn how to answer four key questions: • When is the right time for change? Learn how to read your organization’s climate. • Why is this a compelling change? Use language and stories to connect your initiative to your organization’s mission, strategy, and values. • Who will make this innovation possible? Identify the decision makers you need to persuade and the potential resisters you need to steer around. • How can you mobilize your supporters to collaborate on your innovation? Use the online and offline tools and platforms that best support your initiative. This book is a road map for intrapreneurs seeking to reshape their companies into drivers of positive change. If you want to spearhead social innovation from within your company, use this book as your guide.
Author | : Thanhha Lai |
Publisher | : Univ. of Queensland Press |
Total Pages | : 227 |
Release | : 2013-03-01 |
Genre | : Juvenile Fiction |
ISBN | : 0702251178 |
Moving to America turns H&à's life inside out. For all the 10 years of her life, H&à has only known Saigon: the thrills of its markets, the joy of its traditions, the warmth of her friends close by, and the beauty of her very own papaya tree. But now the Vietnam War has reached her home. H&à and her family are forced to flee as Saigon falls, and they board a ship headed toward hope. In America, H&à discovers the foreign world of Alabama: the coldness of its strangers, the dullness of its food, the strange shape of its landscape, and the strength of her very own family. This is the moving story of one girl's year of change, dreams, grief, and healing as she journeys from one country to another, one life to the next.