Brand Zero The Complete Branding Guide For Start Ups
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| Author | : Jacky Tai |
| Publisher | : Marshall Cavendish International Asia Pte Ltd |
| Total Pages | : 122 |
| Release | : 2013-12-01 |
| Genre | : Business & Economics |
| ISBN | : 9814516740 |
If you are thinking of starting up a business — whether online or in a pushcart or a small café — you need to look into your branding. (how does it work, anyway?), brace yourself…According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author’s wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone. About the Authors For a decade, Jacky Tai headed the marking departments for several companies in the United States and Singapore before he joined International Enterprise Singapore. Heading its branding initiatives, Tai developed revolutionary training programmes that helped various companies — from innovative start-ups to established players — to better understand branding strategies. Jacky is currently Principal Consultant in StrategiCom, a B2B branding specialist
| Author | : Arvid Kahl |
| Publisher | : |
| Total Pages | : 498 |
| Release | : 2020-07-03 |
| Genre | : Business & Economics |
| ISBN | : 9783982195704 |
| Author | : Blake Masters |
| Publisher | : Random House |
| Total Pages | : 198 |
| Release | : 2014-09-18 |
| Genre | : Business & Economics |
| ISBN | : 075355030X |
WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan
| Author | : Vijay Martis |
| Publisher | : Vijay Martis |
| Total Pages | : 150 |
| Release | : 2024-09-30 |
| Genre | : Business & Economics |
| ISBN | : |
The Minimum Viable Product For Startups Workbook by Vijay Martis Turn your startup idea into reality with this comprehensive guide to building a successful Minimum Viable Product (MVP). In this practical workbook, startup expert Vijay Martis walks you through every step of the MVP journey: • Clarify your product vision and value proposition • Plan and prioritize essential features • Design an intuitive user experience • Develop your MVP efficiently • Launch and attract initial users • Gather crucial feedback • Iterate and improve based on real-world data With 15 in-depth exercises per chapter, you'll create a solid roadmap for your product, anticipate challenges, and make informed decisions at every stage. Whether you're a first-time founder or seasoned entrepreneur, this workbook provides the frameworks and strategies to turn your MVP into a thriving business. Don't just dream about your startup - make it happen. Get started on your MVP journey today!
| Author | : Lydia Prexl |
| Publisher | : UVK Verlag |
| Total Pages | : 294 |
| Release | : 2022-11-28 |
| Genre | : Business & Economics |
| ISBN | : 3739806141 |
Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
| Author | : Vijay Martis |
| Publisher | : Vijay Martis |
| Total Pages | : 152 |
| Release | : 2024-09-30 |
| Genre | : Business & Economics |
| ISBN | : |
The Startup Brand Manifesto Workbook In today's crowded marketplace, a powerful brand is the key to standing out and achieving lasting success. "The Startup Brand Manifesto Workbook" is your essential guide to crafting a brand that captivates, inspires, and drives growth for your startup. Written by a seasoned brand strategist, this comprehensive workbook takes you on a transformative journey through the art and science of brand building. From defining your core identity to planning for long-term evolution, each chapter is packed with thought-provoking questions, practical exercises, and strategic frameworks designed to unlock your brand's full potential. Inside, you'll discover: • How to articulate your brand's unique value proposition and stand out from competitors • Strategies for developing a compelling visual identity that resonates with your target audience • Techniques for crafting a distinctive brand voice and messaging strategy • Methods to design an exceptional customer experience that builds loyalty • Approaches to create engaging content and tell your brand's story effectively • Tactics for leveraging partnerships to amplify your brand's reach • Frameworks for evolving your brand as your startup grows Whether you're a first-time founder or a seasoned entrepreneur looking to refine your brand strategy, this workbook provides the tools and insights you need to build a brand that leaves a lasting impact. Don't just start a company—create a brand that changes the game. Dive into "The Startup Brand Manifesto Workbook" and transform your startup into a powerhouse brand that customers love and competitors envy. Your brand is your most valuable asset. It's time to make it extraordinary.
| Author | : Vijay Martis |
| Publisher | : Vijay Martis |
| Total Pages | : 149 |
| Release | : 2024-10-01 |
| Genre | : Business & Economics |
| ISBN | : |
Before You Choose Your Startup Co-Founder Workbook "Before You Choose Your Startup Co-Founder" is an essential workbook for aspiring entrepreneurs looking to build a strong foundation for their startup. This comprehensive guide offers a deep dive into the critical aspects of selecting the right co-founder, a decision that can make or break your business venture. Divided into seven chapters, this workbook covers crucial topics such as self-assessment, complementary skills, shared vision, communication, trust, work ethic, and financial alignment. Each chapter contains 15 thought-provoking questions designed to help you thoroughly evaluate potential co-founders and yourself. By working through this book, you'll gain valuable insights into: - Understanding your own strengths, weaknesses, and motivations - Identifying the skills and expertise your startup needs - Aligning long-term goals and vision with a potential partner - Developing effective communication and conflict resolution strategies - Building trust and maintaining integrity in your partnership - Assessing work ethic and commitment levels - Navigating financial decisions and risk tolerance Whether you're a first-time founder or a seasoned entrepreneur, this workbook will guide you through the complex process of choosing the right co-founder, helping you lay the groundwork for a successful and lasting business partnership. Don't leave this critical decision to chance – equip yourself with the tools and knowledge to make an informed choice for your startup's future.
| Author | : Laura Busche |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 292 |
| Release | : 2019-03-01 |
| Genre | : Business & Economics |
| ISBN | : 1492054151 |
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply
| Author | : Ajay Batra |
| Publisher | : AuthorsUpFront |
| Total Pages | : 293 |
| Release | : 2017-12-13 |
| Genre | : Business & Economics |
| ISBN | : 8193392434 |
Discover a powerful 5-stage approach of launching great Startups, and for building successful and lasting organizations. Context: In a volatile and hyper-competitive world, Startups, as well as existing enterprises, are continually challenged to remain relevant. They face questions such as: How to achieve profitable growth? What are the means to truly empathize with customers? What are the best ways to develop entrepreneurial leaders? How to compete on innovation? Whether you are an entrepreneur or a corporate executive, Startups and Beyond provides practical answers to these challenges and more. Who is the book for? Entrepreneurs will discover a structured roadmap for launching successful Startups and for building market traction. Founders and executives at bootstrapped, or venture-backed enterprises, will find insights to achieve profitable growth through flawless execution. Executives at large corporations will unearth practices to create a culture of continuous innovation. The book's unique offering: At the heart of the book is the Maturity Model for Building Enduring Organizations© - a framework that offers a 5-level roadmap towards building successful and resilient organizations. A global first, this framework has been curated with best practices from Entrepreneurship, Design thinking, Execution and Human Capital Management from over 100 organizations worldwide. How does the book work for you? Through this framework, discover how few startups like AirBnB and Ola scale and become dominating forces, while others languish or fade into oblivion. Also, observe how some large enterprises, like Google and General Electric, continue to innovate and grow, while others, like Nokia and Eastman Kodak, stagnate or falter in challenging times. Leverage the book's well-curated practices to create high-performance, innovative and admired organizations that endure.
| Author | : Sandra Holtzman |
| Publisher | : SelectBooks |
| Total Pages | : 128 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 159079107X |
It doesnt take a rocket scientist to understand the value of a well-thought-out marketing program. But carving a niche in the marketplace can be a daunting task. "Lies Start-Ups Tell Themselves to Avoid Marketing" guides readers through the pitfalls and challenges to a successful start-up or product launch.
