Brand Therapy
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Author | : Brian Smith |
Publisher | : Practical Inspiration Publishing |
Total Pages | : 372 |
Release | : 2018-01-25 |
Genre | : Business & Economics |
ISBN | : 1788600061 |
The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.
Author | : Russell Brand |
Publisher | : Ballantine Books |
Total Pages | : 324 |
Release | : 2014-10-14 |
Genre | : Humor |
ISBN | : 1101882913 |
NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.
Author | : Brian D Smith, BSC BSC BSC |
Publisher | : Practical Inspiration Publishing |
Total Pages | : 212 |
Release | : 2018-01-25 |
Genre | : |
ISBN | : 9781788600057 |
A 'how to' book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.
Author | : Fabian Geyrhalter |
Publisher | : Brandtro |
Total Pages | : 144 |
Release | : 2020-05-05 |
Genre | : Business & Economics |
ISBN | : 9781734939705 |
A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that's big on advice regularly to gain and hold onto brand focus.
Author | : Fabian Geyrhalter |
Publisher | : |
Total Pages | : 122 |
Release | : 2015-12 |
Genre | : Branding (Marketing) |
ISBN | : 9780989646130 |
This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
Author | : Russell Brand |
Publisher | : Henry Holt and Company |
Total Pages | : 287 |
Release | : 2017-10-03 |
Genre | : Biography & Autobiography |
ISBN | : 1250141931 |
A guide to all kinds of addiction from a star who has struggled with heroin, alcohol, sex, fame, food and eBay, that will help addicts and their loved ones make the first steps into recovery “This manual for self-realization comes not from a mountain but from the mud...My qualification is not that I am better than you but I am worse.” —Russell Brand With a rare mix of honesty, humor, and compassion, comedian and movie star Russell Brand mines his own wild story and shares the advice and wisdom he has gained through his fourteen years of recovery. Brand speaks to those suffering along the full spectrum of addiction—from drugs, alcohol, caffeine, and sugar addictions to addictions to work, stress, bad relationships, digital media, and fame. Brand understands that addiction can take many shapes and sizes and how the process of staying clean, sane, and unhooked is a daily activity. He believes that the question is not “Why are you addicted?” but "What pain is your addiction masking? Why are you running—into the wrong job, the wrong life, the wrong person’s arms?" Russell has been in all the twelve-step fellowships going, he’s started his own men’s group, he’s a therapy regular and a practiced yogi—and while he’s worked on this material as part of his comedy and previous bestsellers, he’s never before shared the tools that really took him out of it, that keep him clean and clear. Here he provides not only a recovery plan, but an attempt to make sense of the ailing world.
Author | : Harry J. Aponte |
Publisher | : W W Norton & Company Incorporated |
Total Pages | : 257 |
Release | : 1994 |
Genre | : Social Science |
ISBN | : 9780393701760 |
A guide to providing psychotherapy for the poor stresses the need to help them draw on strengths and resources within themselves and within their communities
Author | : Mark Pilkington |
Publisher | : Bloomsbury Publishing |
Total Pages | : 336 |
Release | : 2019-01-10 |
Genre | : Business & Economics |
ISBN | : 1472965132 |
Almost weekly, the news is full of stories about disappearing retail chains. From House of Fraser and BHS to Toys'R'Us and Sears, recognised names are vanishing overnight – as such large organizations disappear, so the malls, shopping centres, high streets and main streets become emptier and less appealing to visit. The retail sector is hugely important in terms of job numbers: in the US, it employs around 30 million people (directly and indirectly); in the UK, around 10 million. As such, anything that jeopardises the retail sector will have a deep and lasting impact on millions of lives, as well as on public policy. While many blame the 'Amazon effect', this is an oversimplification. Deeper forces are at work that are changing people's relationships with brands, the balance of power between producers and consumers, and the whole nature of the supply chain that has existed since the industrial revolution. Retail Therapy offers a comprehensive analysis of these forces and their impact on the world of retailing. More importantly, it presents a cogent analysis of the longer term trends that are shaping retailing, and outlines a clear road map for sustainable success in the future.
Author | : Lindsay Bryan-Podvin |
Publisher | : Ulysses Press |
Total Pages | : 165 |
Release | : 2020-02-18 |
Genre | : Business & Economics |
ISBN | : 1646040074 |
Discover how to overcome money stress, make smarter money moves, and find financial freedom with this life-changing interactive guide! Most adults today experience some degree of anxiety. In the United States alone, 51% of adults report feeling anxious. And what is one of the top causes of this chronic anxiety? Money. Financial anxiety is ranked #2 in terms of what is stressing Americans out. And the more anxious a person is about money, the less likely they are to take action toward improving their financial health. Hitting a little close to home? Now that your heart rate is up, here’s the good news—anxiety is treatable and financial literacy is easier than you think. The Financial Anxiety Solution will show you how to conquer money-related stress and take control of your financial life. Inside, you’ll find: Cognitive behavioral therapy (CBT) techniques for developing anxiety coping skills Interactive quizzes to help identify “pain points” of stress Journal prompts to help work through money-related thoughts and feelings Mindfulness exercises to help calm a worried mind Popular money-management techniques that can help turn the page on financial anxiety The Financial Anxiety Solution takes you step by step through helpful exercises and strategies to understand the sources of anxiety, apply coping skills to address anxiety symptoms, and prepare to tackle your financial worries.
Author | : Bruce Ecker |
Publisher | : John Wiley & Sons |
Total Pages | : 304 |
Release | : 1995-11-07 |
Genre | : Psychology |
ISBN | : 0787901520 |
Reach a new stage in brief therapy Is it possible for clinicians to provide in-depth therapy in the cost-conscious, time-limited world of managed care? This groundbreaking book offers clinicians new hope of maintaining professional satisfaction in time-effective practice. Authors Bruce Ecker and Laurel Hulley provide a practical guide for clinicians on how to work deeply and briefly with individuals, couples, and families, and shows how to meet the challenge of managed care without losing the deeper levels of change traditionally associated with long-term or existential work. By using Depth-Oriented Brief Therapy, you'll work directly and immediately with the emotional and unconscious meanings that structure the very existence of the presenting problem.