Brand Singapore

Brand Singapore
Author: Koh Buck Song
Publisher: Marshall Cavendish International Asia Pte Ltd
Total Pages: 218
Release: 2011-08-15
Genre: Business & Economics
ISBN: 9814398705

Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise.

Brand Singapore 3rd Edition:Nation Branding in a World Disrupted by Covid-19

Brand Singapore 3rd Edition:Nation Branding in a World Disrupted by Covid-19
Author: Koh Buck Song
Publisher: Marshall Cavendish International Asia Pte Ltd
Total Pages: 229
Release: 2020-11-15
Genre: Business & Economics
ISBN: 9814928496

How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes. This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the “Passion Made Possible” country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial’s revised perspectives on 700 years of ancient history. “A must-read for all policy-makers and business leaders. The secret of Singapore’s success is precisely uncovered by Koh Buck Song.” – Yasu Ota, Nikkei Asian Review, Japan

Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World

Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World
Author: Koh Buck Song
Publisher: Marshall Cavendish International Asia Pte Ltd
Total Pages: 140
Release: 2017-06-15
Genre: Political Science
ISBN: 9814779431

Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise. Since the first publication of this book in 2011, Singapore has celebrated its golden jubilee of independence, undergone a watershed general election and the death of founding father Lee Kuan Yew, and seen its nation brand rise and fall amid the disruptions of an increasingly divisive world (Brexit, Trump, China, etc). This timely second edition explores the implications of all these factors on Singapore’s future.

Asian Brand Strategy

Asian Brand Strategy
Author: M. Roll
Publisher: Springer
Total Pages: 273
Release: 2005-10-17
Genre: Business & Economics
ISBN: 0230513069

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

Brand Sense

Brand Sense
Author: Martin Lindstrom
Publisher: Kogan Page Publishers
Total Pages: 262
Release: 2005
Genre: Business & Economics
ISBN: 9780749443719

That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done.

Destination Branding

Destination Branding
Author: Nigel Morgan
Publisher: Routledge
Total Pages: 327
Release: 2007-06-07
Genre: Business & Economics
ISBN: 1136411100

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

HWM

HWM
Author:
Publisher:
Total Pages: 96
Release: 2003-03
Genre:
ISBN:

Singapore's leading tech magazine gives its readers the power to decide with its informative articles and in-depth reviews.

Brands and Branding

Brands and Branding
Author: Ashita Aggarwal
Publisher: Taylor & Francis
Total Pages: 251
Release: 2023-11-06
Genre: Business & Economics
ISBN: 1000991687

This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals. It will help them understand fundamentals and practical application of brand management.

An Insider's Guide to Place Branding

An Insider's Guide to Place Branding
Author: Florian Kaefer
Publisher: Springer Nature
Total Pages: 276
Release: 2021-03-29
Genre: Business & Economics
ISBN: 3030671445

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

Asian Brand Strategy (Revised and Updated)

Asian Brand Strategy (Revised and Updated)
Author: M. Roll
Publisher: Springer
Total Pages: 356
Release: 2016-02-11
Genre: Business & Economics
ISBN: 113735917X

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.