Unlocking the Emotional Brain

Unlocking the Emotional Brain
Author: Bruce Ecker
Publisher: Routledge
Total Pages: 267
Release: 2022-03-23
Genre: Psychology
ISBN: 1000540324

In Unlocking the Emotional Brain, authors Ecker, Ticic, and Hulley equip readers to carry out focused, empathic therapy using the potent process of memory reconsolidation, the recently discovered and only known process for actually unlocking emotional memory at the synaptic level. The Routledge classic edition includes a new preface from the authors describing the book’s widespread impact on psychotherapy since its initial publication. Emotional memory's tenacity is the familiar bane of therapists, and researchers had long believed that emotional memory forms indelible learning. Reconsolidation has overturned these views. It allows new learning to truly nullify, not just suppress, the deep, intensely problematic emotional learnings that form, outside of awareness, during childhood or in later tribulations and generate most of the symptoms that bring people to therapy. Readers will learn methods that precisely eliminate unwanted, ingrained emotional responses—whether moods, behaviors, or thought patterns—causing no loss of ordinary narrative memory, while restoring clients' well-being. Numerous case examples show the versatile use of this process in AEDP, coherence therapy, EFT, EMDR, and IPNB.

The Buying Brain

The Buying Brain
Author: A. K. Pradeep
Publisher: John Wiley & Sons
Total Pages: 38
Release: 2010-08-09
Genre: Business & Economics
ISBN: 0470601779

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

How the Brain Makes Decisions

How the Brain Makes Decisions
Author: Thomas Boraud
Publisher: Oxford University Press
Total Pages: 209
Release: 2020-10-08
Genre: Psychology
ISBN: 0192557750

What if our ability to make decisions was more a matter of chance than a rational process? It has long been recognized that the mind decides, the body obeys. However, as the author of this book argues, in reality it might just be the opposite. The decision-making process is produced by cerebral matter. It is a random phenomenon that results from competing processes within a network whose architecture has changed little since the first vertebrates. This book presents a 'bottom-up' approach to understanding decision making, starting from the fundamental question: what are the basic properties that a neural network of decision making needs to possess? Combining data drawn from phylogeny and physiology, the book provides a general framework for the neurobiology of decision-making in vertebrates, and explains how it evolved from the lamprey to the apes. It also looks at the consequences of such a framework: how it impacts our capacity for reasoning, and considers some aspects of the pathophysiology of higher brain functions. It ends with an open discussion of more philosophical concepts such as the nature of Free-will. Written in a lively and accessible style, the book presents an exciting perspective on understanding decision making.

Galen on the Brain

Galen on the Brain
Author: Julius Rocca
Publisher: BRILL
Total Pages: 347
Release: 2003-02-01
Genre: History
ISBN: 9047401433

This book is a study of the ways in which Galen sought to establish the brain as the regent part (hegemonikon) of the body, utilising a rigorous anatomical epistemology and an often sophisticated (but perforce limited) set of physiological arguments Part One surveys the medical and philosophical past in which the study of the brain occured, and looks at the materials and methods which Galen employs to legitimate his hegemonic argumentation. Part Two examines Galen's anatomical understanding of the brain, especially the ventricles. Part Three offers a critical evaluation of Galen's physiolgy of the brain. This is the first monograph to offer a detailed account of this subject, setting it within the cultural and intellectual contexts of its era, and will be of interest to those in classics, medical history, history andphilosophy of science and the history of ideas.

Neurobiology of Brain Disorders

Neurobiology of Brain Disorders
Author: Michael J. Zigmond
Publisher: Elsevier
Total Pages: 823
Release: 2014-12-03
Genre: Science
ISBN: 0123982804

Neurobiology of Brain Disorders is the first book directed primarily at basic scientists to offer a comprehensive overview of neurological and neuropsychiatric disease. This book links basic, translational, and clinical research, covering the genetic, developmental, molecular, and cellular mechanisms underlying all major categories of brain disorders. It offers students, postdoctoral fellows, and researchers in the diverse fields of neuroscience, neurobiology, neurology, and psychiatry the tools they need to obtain a basic background in the major neurological and psychiatric diseases, and to discern connections between basic research and these relevant clinical conditions. This book addresses developmental, autoimmune, central, and peripheral neurodegeneration; infectious diseases; and diseases of higher function. The final chapters deal with broader issues, including some of the ethical concerns raised by neuroscience and a discussion of health disparities. Included in each chapter is coverage of the clinical condition, diagnosis, treatment, underlying mechanisms, relevant basic and translational research, and key unanswered questions. Written and edited by a diverse team of international experts, Neurobiology of Brain Disorders is essential reading for anyone wishing to explore the basic science underlying neurological and neuropsychiatric diseases. - Links basic, translational, and clinical research on disorders of the nervous system, creating a format for study that will accelerate disease prevention and treatment - Covers a vast array of neurological disorders, including ADHD, Down syndrome, autism, muscular dystrophy, diabetes, TBI, Parkinson, Huntington, Alzheimer, OCD, PTSD, schizophrenia, depression, and pain - Illustrated in full color - Each chapter provides in-text summary points, special feature boxes, and research questions - Provides an up-to-date synthesis of primary source material

Brain Games

Brain Games
Author: Stephanie Drimmer
Publisher: National Geographic Kids
Total Pages: 164
Release: 2019
Genre: Brain teasers
ISBN: 1426332858

Grab a pencil and get ready to become a problem-solving superstar with activities, puzzles, and games that will give your brain a serious boost. Master mystifying mazes, crack coded messages, and uncover the secrets behind optical illusions, all while learning about your own amazing mind.

The Developing Brain

The Developing Brain
Author: Marilee Sprenger
Publisher: Corwin Press
Total Pages: 145
Release: 2008-01-31
Genre: Education
ISBN: 1452209081

Synthesizing information from neuroscience, cognitive psychology, and child development, this reader-friendly guide explains the basics of early brain development and provides brain-compatible teaching practices.

Windows to the Brain

Windows to the Brain
Author: Robin A. Hurley
Publisher: American Psychiatric Pub
Total Pages: 266
Release: 2009-02-20
Genre: Medical
ISBN: 1585628816

Windows to the Brain is the only book to synthesize neuroanatomical and imaging research as it pertains to selected neuropsychiatric diseases, containing all of the "Windows to the Brain" papers published from 1999-2006 in the Journal of Neuropsychiatry and Clinical Neurosciences. These reader-friendly summaries by more than sixty contributors present modern imaging techniques that assist in the diagnosis of neuropsychiatric illness, enhanced by easily understood color graphics of the neuroanatomical circuits of behavior, memory, and emotion. They provide a basic understanding of how to apply a variety of imaging techniques to the study of adult neuropsychiatric disease and how to use neuroimaging to assist in diagnostic work-ups for conditions ranging from sleep disorders to epilepsy to borderline personality. Integrated, color-coded graphics present functional anatomical information in a manner that promotes understanding and use in clinical practice, while the text encompasses a wide range of diseases and injuries across the adult lifespan. The book is organized into four sections that will help readers increase their appreciation of the wide range of research and clinical applications for imaging in neuropsychiatry: chapters on imaging techniques discuss underlying principles, strengths and weaknesses, and applications; chapters on specific diseases demonstrate a range of investigative techniques; anatomy/circuit chapters focus on particular brain structures or functional neuropsychiatric circuits; and final chapters present image-based approaches to understanding or selecting treatment options. Some of the applications described are: Use of fMRI in posttraumatic stress disorder to reveal the delicate balance between the structures of the emotion and memory tracks; Use of high-resolution MRI and nuclear imaging to distinguish between panic disorder and simple partial seizure disorder; Use of functional imaging studies to detect corticobasal degeneration, as a means of better understanding dementia; Use of newer imaging techniques in identifying progressive multifocal leukoencephalopathy, to enable more rapid and reliable tailoring of individual therapy for HIV; Use of functional neuroimaging in the study of fear, in order to better understand and treat anxiety-based psychiatric disorders; Use of neuroimaging studies in conversion disorder, showing implications for the disruption of selfhood in dissociative identity disorder and schizophrenia; Use of FDG-PET scans to look for predictors of treatment response in childhood-onset obsessive-compulsive disorder. Windows to the Brain can help bring less-experienced readers up to speed on advanced imaging and anatomical details that pertain to the modern practice of neuropsychiatry. It is must-reading for specialists in neuropsychiatry and cognitive/behavioral neurology, or for general psychiatrists with an interest in neuroimaging.

Literature and the Brain

Literature and the Brain
Author: Norman Norwood Holland
Publisher: PsyArt Foundation
Total Pages: 476
Release: 2009
Genre: Education
ISBN: 057801839X

LITERATURE AND THE BRAIN goes straight to the human core of literature when it explains the different ways our brains convert stories, poems, plays, and films into pleasure. When we are deep into a film or book, we find ourselves "absorbed," unaware of our bodies or our surroundings. We don't doubt the existence of Spider-Man or Harry Potter, and we have real feelings about these purely imaginary beings. Our brains are behaving oddly, because we know we cannot act to change what we are seeing. This is only one of the special ways our brains behave to with literature, ways that LITERATURE AND THE BRAIN reveals. 474 pp. 13 ill.

Brain Builders!

Brain Builders!
Author: Richard Leviton
Publisher: Penguin
Total Pages: 433
Release: 1995-09-01
Genre: Self-Help
ISBN: 110117384X

Hundreds of ways to preserve, restore and improve the brain's potential. These all-natural techniques help boost brain power and prevent mental aging. They represent the latest developments in scores of disciplines, including meditation, yoga, nutrition, vitamins, herbs and more.