Born to Buy
Author | : Juliet Schor |
Publisher | : Simon and Schuster |
Total Pages | : 290 |
Release | : 2004 |
Genre | : Advertising and children |
ISBN | : 068487055X |
Juliet Schor exposes the ways big business targets younger and younger children as consumers.
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Author | : Juliet Schor |
Publisher | : Simon and Schuster |
Total Pages | : 290 |
Release | : 2004 |
Genre | : Advertising and children |
ISBN | : 068487055X |
Juliet Schor exposes the ways big business targets younger and younger children as consumers.
Author | : Juliet B. Schor |
Publisher | : Simon and Schuster |
Total Pages | : 251 |
Release | : 2014-08-19 |
Genre | : Social Science |
ISBN | : 1439130906 |
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Author | : James Solheim |
Publisher | : Penguin |
Total Pages | : 32 |
Release | : 2010-03-18 |
Genre | : Juvenile Fiction |
ISBN | : 1101587644 |
July 8 Imagine! A day ago I?d never even heard of the world, and suddenly here I am in it. There?s so much to write about?macaroni, Fun World, and a big sister who has it all figured out. Which is why boys adore her. I need to get her attention back on me? and quick. But how? Should I take up sumo wrestling? Stunt flying? All I know how to do is write. But don?t tell anyone. This diary you?re looking at is TOP SECRET? just for you and me! Renowned illustrator Simon James brings sweetness and charm to James Solheim?s hilarious diary of a baby?and the result is a one-of-a-kind picture book no one will be expecting!
Author | : Jason Boog |
Publisher | : Simon and Schuster |
Total Pages | : 336 |
Release | : 2014-07-15 |
Genre | : Education |
ISBN | : 1476749817 |
A program for parents and professionals on how to raise kids who love to read, featuring interviews with childhood development experts, advice from librarians, tips from authors and children’s book publishers, and reading recommendations for kids from birth up to age five. Every parent wants to give his or her child a competitive advantage. In Born Reading, publishing insider (and new dad) Jason Boog explains how that can be as simple as opening a book. Studies have shown that interactive reading—a method that creates dialogue as you read together—can raise a child’s IQ by more than six points. In fact, interactive reading can have just as much of a determining factor on a child’s IQ as vitamins and a healthy diet. But there’s no book that takes the cutting-edge research on interactive reading and shows parents, teachers, and librarians how to apply it to their day-to-day lives with kids, until now. Born Reading provides step-by-step instructions on interactive reading and advice for developing your child’s interest in books from the time they are born. Boog has done the research, talked with the leading experts in child development, and worked with them to compile the “Born Reading Essential Books” lists, offering specific titles tailored to the interests and passions of kids from birth to age five. But reading can take many forms—print books as well as ebooks and apps—and Born Reading also includes tips on how to use technology the right way to help (not hinder) your child’s intellectual development. Parents will find advice on which educational apps best supplement their child’s development, when to start introducing digital reading to their child, and how to use tech to help create the readers of tomorrow. Born Reading will show anyone who loves kids how to make sure the children they care about are building a powerful foundation in literacy from the beginning of life.
Author | : |
Publisher | : Alfred A. Knopf Books for Young Readers |
Total Pages | : 41 |
Release | : 2008 |
Genre | : Juvenile Fiction |
ISBN | : 0375846875 |
A little boy named Sam discovers the many unexpected ways in which a love of reading can come in handy, and sometimes even save the day.
Author | : |
Publisher | : Ravette Publishing |
Total Pages | : 40 |
Release | : 2010-08-01 |
Genre | : Wit and humor, Pictorial |
ISBN | : 9781841613482 |
This is a fun, lighthearted collection of workplace cartoons with mass female appeal, the book targets consumers with disposable income at their finger tips.
Author | : Han Nolan |
Publisher | : Houghton Mifflin Harcourt |
Total Pages | : 244 |
Release | : 2001 |
Genre | : Juvenile Fiction |
ISBN | : 0152019162 |
Janie was four years old when she nearly drowned due to her mothers neglect. Through an unhappy foster home experience, and years of feeling that she is unwanted, she keeps alive her dream of someday being a famous singer.
Author | : John Palfrey |
Publisher | : Basic Books |
Total Pages | : 263 |
Release | : 2016-07-12 |
Genre | : Social Science |
ISBN | : 0465094155 |
"An excellent primer on what it means to live digitally. It should be required reading for adults trying to understand the next generation." -- Nicholas Negroponte, author of Being Digital The first generation of children who were born into and raised in the digital world are coming of age and reshaping the world in their image. Our economy, our politics, our culture, and even the shape of our family life are being transformed. But who are these wired young people? And what is the world they're creating going to look like? In this revised and updated edition, leading Internet and technology experts John Palfrey and Urs Gasser offer a cutting-edge sociological portrait of these young people, who can seem, even to those merely a generation older, both extraordinarily sophisticated and strangely narrow. Exploring a broad range of issues -- privacy concerns, the psychological effects of information overload, and larger ethical issues raised by the fact that young people's social interactions, friendships, and civic activities are now mediated by digital technologies -- Born Digital is essential reading for parents, teachers, and the myriad of confused adults who want to understand the digital present and shape the digital future.
Author | : Isabel Minhós Martins |
Publisher | : Tate |
Total Pages | : 0 |
Release | : 2011-02-01 |
Genre | : Juvenile Fiction |
ISBN | : 9781854379580 |
A little boy describes the many things he was not able to see or do before he was born.
Author | : Sara Evans |
Publisher | : Simon and Schuster |
Total Pages | : 240 |
Release | : 2024-07-02 |
Genre | : Biography & Autobiography |
ISBN | : 1501168444 |
Country music star Sara Evans’s “humble but incredible life story” (Publishers Weekly) about her rise to stardom, her roundabout path to love, and how her faith brings daily joy no matter the circumstances is an inspiring and “warm, approachable read” (Booklist). Sara Evans—a Billboard, ACM, and CMA Award–winning country music star who’s been named one of People’s “50 Most Beautiful People” and competed on ABC’s Dancing with the Stars—has been inspiring fans throughout her successful music career. In this powerful, personal, and often humorous book, Sara opens up and shares stories from her professional and personal life, describing what it’s like living in the spotlight and how her faith keeps her strong. She writes about overcoming life’s most challenging experiences, from a childhood accident that nearly took her life, to the loss she experienced when her parents divorced, and from her own painful and very public divorce, to finding incredible love when she least expected it with former pro-quarterback-turned-sportscaster Jay Barker. Now, after over a decade of marriage, Sara and Jay’s blended family of nine is thriving, filling her life with focus and meaning. As she weaves the narrative of her life, Sara candidly reveals the things that are most important to her and her family now, her favorite tips about staying true to herself and her faith, knowing when to ask for help, abandoning perfectionism, and the importance of a strong support group of friends and family. “She was ‘born to fly’ and you will fly too as you read each page” (Joe Galante, former president of RCA Records).